Late Night TV Ratings For February 4-8, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

February 14th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

“THE Tonight Show” SCORES #1 FINISHES IN 18-49 VIEWERS AND TOTAL VIEWERS FOR THE WEEK OF FEBRUARY 4-8
“LATE NIGHT” OUTSCORES ITS HEAD-TO-HEAD ABC AND CBS COMPETITION IN 18-49 VIEWERS
UNIVERSAL CITY, Calif. – February 14, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in viewers 18-49 as well as total viewers, versus ABC’s “Jimmy Kimmel Live” and CBS’s “Late Show with David Letterman” for the week of February 4-8.

For the week, “Tonight” topped “Kimmel” in viewers 18-49 by a 14 percent margin (with 985,000 viewers vs. 867,000 for “Kimmel”), and in total viewers by a 42 percent margin (3.520 million vs. 2.478 million). “Tonight” also outscored Letterman’s 976,000 18-49 viewers and 3.474 million total viewers.

At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" ranked #1 versus its ABC and CBS competition in 18-49 viewers. “Late Night” beat ABC's "Nightline" for the week in their head-to-head half-hour by a 32 percent advantage in 18-49 (with 645,000 viewers vs. “Nightline’s” 490,000 in the 12:30-1 a.m. ET half-hour). “Late Night” also edged CBS’ “Late Late Show with Craig Ferguson in viewers 18-49 (645,000 vs. 593,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.8/3
ABC “Kimmel,” 0.7/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.5 million viewers
CBS “Late Show,” 3.5 million viewers
ABC “Kimmel,” 2.5 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 1.5 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.6 million viewers
CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers*

*“Last Call” was an encore on Friday

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 3.1 million viewers
ABC “Kimmel,” 2.8 million viewers**

12:35-1:05 a.m. ET
ABC “Nightline,” 1.7 million viewers**

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 4-8

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 
  • Gary Middleton

    From Weekend Update on a 1976 SNL hosted by Steve Martin, musical guest The Kinks, when that show was a full-on mania:

    “Well, beginning March 15th, The Tonight Show starring Johnny Carson will be broadcast live on the NBC-TV network. Carson, who has been doing this show dead for the past fifteen years, could not explain how he was going to make that transition.”

    Not so wildly different from the kind of shot Tina Fey would take at Jay Leno.

  • kscottk11

    How important for ratings are the network programming lead-ins for long-time hosts Leno and Letterman?

    If you reversed Leno’s and Letterman’s NBC and CBS lead-ins, what kind of ratings swing would there be?

  • Neal

    Brad, there is no way Arsenio will cause Leno to lose his lead. Arsenio’s audience will be mostly black which is not Leno’s audience anyway. Even Bill Carter once said Leno has the most loyal fans in late night!

  • Brad

    I believe Leno had the largest black pool of people. He has an African-American band where the leader, Kevin Eubanks, was Leno’s right hand man for nearly 18 years (but left after the 2010 fiasco).

  • Question

    Kscottk11: I wonder the same thing. Logic would imply that Leno & Letterman’s shows start after the local news, so they’re insulated from their prime time leadins by at least 35 minutes. Plus a finger click on the remote changes the channel now, not like olden days when people had to get up & walk to the set to change channels, thus the channel was already set to whatever prime time show you just watched. I can’t find any solid research or stats on this subject, just opinions

  • Question

    One more note: Approx 15% of TV sets are turned off after prime time ends. And some leave the set on but are unconscious . My previous comment above didn’t account for “zombies” or sleeping people who have no preference about which late night show comes on. For that group, size unknown, the prime time leadin is definitely a factor in the Nielsen Share.

  • Douglas in TN

    “And some leave the set on but are unconscious . My previous comment above didn’t account for “zombies” or sleeping people who have no preference about which late night show comes on.”

    That, in a nutshell, accounts for much, if not most of Jay Leno’s audience.

  • Richard

    “ABC is killing it at 10 p.m. right now. Last week they edged out CBS, and both crushed NBC by over 60%.”

    I did not know this Gary. Thank you for bringing it up. You would think that Kimmel would be doing better ratings wise with these killer lead ins.

    I can see more clearly why Jimmy Kimmel’s bosses are putting pressure on him to rehash the Leno feud.

  • Richard

    “And some leave the set on but are unconscious . My previous comment above didn’t account for “zombies” or sleeping people who have no preference about which late night show comes on.”

    Jay has the poorest lead-ins of any late night show, and despite this, he stays on top.

    What does this tell us about his audience? they are busy watching the prime-time lead-ins from other channels but switch to Jay at 11:35. Not a lot of “sleeping people” if you ask me.

  • Richard

    “That, in a nutshell, accounts for much, if not most of Jay Leno’s audience.”

    Douglas be nice.

  • Brad

    People only watch Leno so they can watch Fallon immediately afterwards. Unfortunately for Fallon, Leno put more than half his audience asleep before tuning into tonight’s Late Night show.

  • Gary Middleton

    “I can’t find any solid research or stats on this subject, just opinions”

    The stats are on this site every day. Lead-ins are a huge factor. If Jay follows Revolution, his overnight will be a 1.0 or even 1.1. If he follows Rock Center, he’ll do 0.7.

    If Kimmel follows Scandal, his overnights come in from 1.0 to 1.2 instead of the usual 0.7 to 0.8.

    If Dave follows a new Hawaii Five-O, he does 0.7 to 0.8 If it’s a rerun, he does 0.5.

  • Gary Middleton

    Jay did have a few post-Revolution 0.9s too.

  • Question

    Gary aren’t the overnights usually inflated, not all that accurate?

  • GARebelman

    Jay and Letterman’s overnights are understated and Kimmel’s is way overstated. IF people are so bored of Jay then why does Jay a majority of the time grow from the poor lead ins? Jay had an overnight of a 0.8 when Do No Harm had a 0.7 so people had to switch over and watch willingly.

  • Gary Middleton

    “Gary aren’t the overnights usually inflated, not all that accurate?”

    They can be inflated for some, deflated for others. But if they’re consistently higher after successful 10 p.m. shows and consistently lower after 10 p.m. flops, there is information in that.

    And even ignoring overnights, the shows generally do much better in the weeklies if the network did well in prime time. Note how markedly Dave slumps from June through August when CBS dramas go into reruns. Or how Conan’s Tonight Show fell through the floor when Leno’s prime time show took over 10 pm.

    Even looking over a longer time frame, you can see how Jay Leno’s numbers rose and fell as NBC became a 10 pm force (ER, Law & Order, SVU, and even the Datelines at times were top 20 shows) and then fell apart.

  • Brad

    It’s these kinds of talks that make me really think how can anyone not agree with NBC keeping Leno over Conan. Despite all odds. All the hate and crummy prime time ratings for lead-ins, Leno stills edges everyone out to remain King. Is he king by much? No. But look at how well he doing considering everyone and everything is against. Hell even his bosses are against him, talks of budget cuts and possible succession, but Leno stays on top.

    It truly is a wonder but I think it’s because he is an irony-free show. He is the only one running a typical, vinalla late night show. That’s why I believe Fallon is the perfect successor for Leno. Unlike Conan was the exact opposite if Leno, Fallon runs a traditional late night show like Leno but instead of it bring simply vinalla, it’s vinalla with whip cream, sprinkles, chocolate syrup, cookie crumbs, and a cherry on too. He makes you like that vinalla ice cream we’ve grown up with and get bored of.

  • Brad

    *sorry for all the errors and typos, but I think you get my point

  • jcfreder

    No question that the lead-ins do matter, to a point.

    Just keep in mind that the 10pm shows are not the true lead-in to the late night shows; the local news in, so while ABC and CBS kill NBC at 10pm, I’d be shocked if that lead isn’t at least somewhat blunted by the 11:00 news.

    And while it wouldn’t take much to affect the various shows’ ratings, I doubt Arsenio will have much impact — I see his new show failing fairly quickly. Middle-age Arsenio won’t bring nearly the same game he had in the 80s-90s. Nor is he getting nearly as clean of a shot as he had before His lead ins will be terrible.

  • jcfreder

    BTW, did a JKL clip show possibly beat out Jay and Dave on Friday? Interesting development.

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