Late Night TV Ratings For February 4-8, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

February 14th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

“THE Tonight Show” SCORES #1 FINISHES IN 18-49 VIEWERS AND TOTAL VIEWERS FOR THE WEEK OF FEBRUARY 4-8
“LATE NIGHT” OUTSCORES ITS HEAD-TO-HEAD ABC AND CBS COMPETITION IN 18-49 VIEWERS
UNIVERSAL CITY, Calif. – February 14, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in viewers 18-49 as well as total viewers, versus ABC’s “Jimmy Kimmel Live” and CBS’s “Late Show with David Letterman” for the week of February 4-8.

For the week, “Tonight” topped “Kimmel” in viewers 18-49 by a 14 percent margin (with 985,000 viewers vs. 867,000 for “Kimmel”), and in total viewers by a 42 percent margin (3.520 million vs. 2.478 million). “Tonight” also outscored Letterman’s 976,000 18-49 viewers and 3.474 million total viewers.

At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" ranked #1 versus its ABC and CBS competition in 18-49 viewers. “Late Night” beat ABC's "Nightline" for the week in their head-to-head half-hour by a 32 percent advantage in 18-49 (with 645,000 viewers vs. “Nightline’s” 490,000 in the 12:30-1 a.m. ET half-hour). “Late Night” also edged CBS’ “Late Late Show with Craig Ferguson in viewers 18-49 (645,000 vs. 593,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of February 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.8/3
ABC “Kimmel,” 0.7/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.5 million viewers
CBS “Late Show,” 3.5 million viewers
ABC “Kimmel,” 2.5 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 1.5 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.6 million viewers
CBS “Late Late Show,” 1.6 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers*

*“Last Call” was an encore on Friday

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 3.1 million viewers
ABC “Kimmel,” 2.8 million viewers**

12:35-1:05 a.m. ET
ABC “Nightline,” 1.7 million viewers**

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 4-8

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.8 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 
  • Gary Middleton

    “I’m still really curious about what Letterman’s plans are. For a while, having read how much he was cutting back on his workload, I was convinced he was winding down towards retiring in a couple of years from now. But the fact he’s basically neck and neck with Leno now makes me wonder if he’ll be tempted to stick around to try and topple him.”

    Dave disclosed his plan in a recent interview. He will not leave until the network asks him to.

    Completed your survey. Good luck with the project, I hope you’ll eventually share your findings.

  • Brad

    I just part took in your poll Paul Douglas. Good luck with that!

    Real simple btw guys and girls. Multiple choice answers. Took maybe 5 mins.

  • Neal

    Paul, I took and submitted your survey too!

  • GARebelman

    Wed Feb 20th (56 metered markets)

    Chicago Fire 4.5/8
    CSI 6.7/12
    20/20 4.1/7

    Leno 3.2/8 2.2/6
    Letterman 3.1/8 2.1/6
    Kimmel 2.5/6 1.6/5
    Nightline 1.3/4
    Fallon 1.5/4 1.1/4
    Ferguson 1.4/5 1.1/4

  • Diana Santiago

    Interesting announcement by Nielsen today:

    http://tvbythenumbers.zap2it.com/2013/02/21/report-nielsen-ratings-to-include-streaming-x-box-and-ipad-viewing-starting-in-fall-2013/170387/

    It won’t create a huge impact on current ratings, but it is clearly a sign of change.

    From the article in the NYT:

    “Commercials on the Web can be tailored to the minute they’re viewed and to the man or woman viewing them. That’s the clash between old-fashioned TV and the on-demand world — one that no measurement tool can solve.”

    This is the reason a show like “Conan” will endure despite traditional “low” ratings. Team Coco is offering their advertisers the chance of targeting an specific audience with more precision.

    In related news, the Team Coco app now has the sync function expanded to smartphones (it was only available for tablets before). I was able to use it for the first time last night. Based on my experience, I could see a shift on the way guests are booked on late night shows. If I were a film studio promoting a movie, I would choose to book my big stars on a show that gives me additional ways to promote the movie (like direct links to a website where I can buy tickets to that movie).

    Every small advantage can make a difference in the long run.

  • Gary Middleton

    “This is the reason a show like “Conan” will endure despite traditional “low” ratings. Team Coco is offering their advertisers the chance of targeting an specific audience with more precision.”

    There isn’t much evidence that so many people are really watching Conan that way, and certainly no evidence they can be shown many ads.

    I’m partial to the suggestion that Conan can conceivably endure because advertisers pay significantly higher rates for original shows than for reruns.

  • Gary Middleton

    Thanks for the numbers, GAR. For once Jay had a slightly lower 2nd half percentage drop than Dave.

  • Aaron

    Will we hear anything about Letterman’s future this year?

  • Aaron

    Triumph and Robert Smigel both appeared in a sketch on Conan last night.

  • Gary Middleton

    “Will we hear anything about Letterman’s future this year?”

    I think we already did. Dave said he’ll stay until he gets fired, and I don’t think the Kennedy Center honoree is getting fired.

  • Diana Santiago

    “There isn’t much evidence that so many people are really watching Conan that way, and certainly no evidence they can be shown many ads.”

    The builder of the Titanic believed that the ship was unsinkable.

    10 years ago it was unimaginable that a Canadian kid would become the most famous idol in the world through a video on internet, and yet it happened.

    The world is filled with situations that arise and happen despite there is little or no evidence that it could happen. Of course, if you keep your fanboi glasses on, you won’t see the world changing around you.

    By the way, Team Coco shows a 30-second clip before every 3-minute clip on their website. That’s more or less the same exposure the TV advertisers have.

  • Gary Middleton

    Thing is, the internet is not new. And Conan is not new. So this pitch that the two of them together are going to be a lucrative thing sounds a little like a late 90s IPO scam.

    Here’s where I do think the internet could substantially extend Conan’s show life. If Youtube, Apple, Netflix and whoever else are going to try to start quasi TV networks- the real convergence, imo- they’re going to want content and Conan might have sold the “internet phenom” angle enough to draw a way-too-large bid. The way Leno tricked NBC into opening the vault in 2009, and Conan reeled in a top-of-the-market deal from TBS in 2010.

  • Aaron

    Gary, the internet is not new but streaming full programs has only started to become popular within the last 4-5 years.

  • jcfreder

    Projections for Feb 11-15

    TOTAL VIEWERS
    Jay 3.51M
    Dave 3.18
    JKL 2.49

    no demo projections because of incomplete data.

  • anonymous

    This is a quote from somebody who seems to know:

    “Here is a comparison of CPM rates and revenue for a typical TV episode.

    Network TV: $20-40cpm per ad – 15-19 ads shown in 30 minutes
    Cable: $1-15 cpm per ad – 10-22 ads shown (plus subscription revenue)
    Hulu / Online: CPM $10-40. 1-4 ads per show.

    If you do the math, its obvious that network broadcasts really rake it in. A 30 second spot on a prime time network show sells for anywhere from $400,000 to $800,000 per spot (for 15-30M viewers).

    If everyone started watching Hulu instead, they would lose 80-90% of revenue.”

    http://news.ycombinator.com/item?id=486635

  • anonymous

    @Paul Douglas

    You might like this report for your paper.

    http://www.tvb.org/media/file/Nielsen_Cross_Platform_Report_Q3-2012.pdf

  • anonymous

    This one has age breakdowns and internet time used for video viewing:

    http://na.ad-tech.com/sf/wp-content/uploads/DigitalConsumer.pdf

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