‘The Young and the Restless’ and ‘The Bold and the Beautiful’ Post Impressive Week-to-Week Increases in Key Women Demographics

via press release:

“THE YOUNG AND THE RESTLESS” AND “THE BOLD AND THE BEAUTIFUL” POST IMPRESSIVE WEEK-TO-WEEK INCREASES IN KEY WOMEN DEMOGRAPHICS

 

“Y&R” Up +15% in W18-49, +14% in W18-34 and +11% in W25-54

 

“B&B” Up +17% in W18-34 and +9% in W18-49

 

   

   

            CBS’s two daytime dramas—THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL—both posted impressive week-to-week increases in key women demographics, according to Nielsen live plus same day ratings for the week ending Feb. 8.

 

Compared to last week, THE YOUNG AND THE RESTLESS was up +15% in in women 18-49 (1.5/09 from 1.3/08), +14% in women 18-34 (0.8/05 from 0.7/04), +11% in women 25-54 (2.1/12 from 1.9/11) and +1% in viewers (4.76m from 4.70m).

 

THE BOLD AND THE BEAUTIFUL was up week-to-week by +17% in women 18-34 (0.7/04 from 0.6/04), +9% in women 18-49 (1.2/07 from 1.1/07) and +1% in viewers (3.59m from 3.54m).

 

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