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TV Ratings Wednesday: 'American Idol', 'The Middle' & 'CSI' Slide, 'Arrow' Up + 'Survivor' Premiere Returns to New Low

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Written By

February 14th, 2013

Scoreboard FOX ABC CBS NBC UNI CW
Adults 18-49: rating/Share 4.3/12 2.2/6 2.1/6 1.5/4 1.4/4 1.1/3
Adults 18-34: Rating/Share 3.5/12 1.6/5 1.1/4 1.1/4 1.3/4 1.0/3
Total Viewers (million) 13.366 6.844 8.493 5.386 3.527 2.866

 

FOX was the number one network in adults 18-49 and with total viewers.

NOTE: TV usage among Adults 18-49 was down -5% from 8-10pm (and 8-11pm) last night.

On FOX, American Idol scored a 4.3, down three tenths from last week's 4.6 adults 18-49 rating and the series' lowest adults 18-49 rating for a Wednesday since July 10,2002.

On CBS, the premiere of Survivor: Caramoan: Fans vs Favorites earned a 2.4 adults 18-49 rating, down substantially from last spring's 3.1 adults 18-49 rating for the One World iteration. This is a new low for a Survivor premiere. Your predictions were far too optimistic. CSI  garnered a 2.1, down three tenths from last week's 2.4 adults 18-49 rating.

On ABC, The Middle earned a season low 1.9, down four tenths from last week's 2.3 among adults 18-49.  The Neighbors was even with last week’s 1.7 adults 18-49 rating. Modern Family rebounded slightly with a 3.8, up a tenth after last week's season low 3.7 adults 18-49 rating. Suburgatory, notched a 2.2, up two tenths after last week's 2.0 adults 18-49 rating.  Nashville went up a tenth to a 1.8 after last week's series low 1.7 among adults 18-49.

ON NBC, Whitney was even with last week's 1.2 adults 18-49 rating. Guys With Kids scored a series low 1.0, down two tenths from last week's 1.2 adults 18-49 rating. Law & Order SVU, garnered a 1.6, up a tenth from last week's 1.5. Chicago Fire was even with last week's 1.9 adults 18-49 rating.

On the CW, Arrow garnered a 1.1, up a tenth from last week's 1.0  adults 18-49 rating. Supernatural was flat with last week's 1.0 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, February 13, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol 4.3 12 13.37
CBS Survivor: Caramoan: Fans vs Favorites -P (8-9:30) 2.4 7 8.96
ABC The Middle 1.9 6 7.63
NBC Whitney 1.2 4 3.58
CW Arrow 1.1 3 3.26
tvbythenumbers.com
8:30PM ABC The Neighbors 1.7 5 5.91
NBC Guys With Kids 1.0 3 2.85
tvbythenumbers.com
9:00 PM ABC Modern Family 3.8 10 10.03
NBC Law & Order: SVU 1.6 4 6.30
CW Supernatural 1.0 3 2.47
tvbythenumbers.com
9:30PM ABC Suburgatory 2.2 6 6.07
CBS The Big Bang Theory -R 1.6 4 5.83
tvbythenumbers.com
10:00PM CBS CSI 2.1 6 9.13
NBC Chicago Fire 1.9 5 6.65
ABC Nashville 1.8 5 5.71

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via press note:

Note coming soon
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • John

    @Rokkk: “These Supernatural guys are done. How many more years in obscurity can they continue on this cult show?”

    If being recognized worldwide for their awesome characters and having passionate fanbases in countless countries is your definition of obscurity, then keep deluding yourself. USA is not the be all and end all.

  • Ultima

    @Ben
    A show can rebound after hitting syndication. Just look at How I Met Your Mother after syndication. It grew to the highest level in season 7

    How I Met Your Mother also never had sub-par ratings; it’s ratings bounce last season took it from above average to way above average.

  • Ben

    NBC had a strong fall, so I’d they can adjust their schedule, renew the shows they produce, and only produce 1 or 2 new comedies and focus on dramas

  • The Rookie

    @Win, yeah (Arrow, SPN, TVD) they are at the 1.0 demo. Maybe HOD and BB are at about the 0.7 with everything else below. Would they cancel all those underperforming shows? (again, I think Nikita’s future has more variables involved than just ratings)

  • Richard Steven Hack

    Now on to the “real” post…

    Arrow was excellent last night, because instead of two second flashbacks, they actually fleshed out the back story pretty well. We know that Deathstroke (Slade Wilson) isn’t the bad guy (and I was amused about naming his ex-partner “Wintergreen” who was Deathstroke’s elder associate in the comics), and we know where Oliver got his initial training. That was pretty good although I’d like to know more about why the island exists in the first place.

    I like Felicity, she’s hot and fun, so I’m glad she’s on the team.

    Supernatural was OK, if not great. Other than Kevin’s discovery of the “Three Trials” there wasn’t much movement of the overall story arc, although the trial itself led naturally into a procedural, which is good writing.

    I only came in on the show in season six, IIRC, so I don’t follow all the comparisons to seasons one through five. So I also don’t follow all the fan arguments over the Winchesters’ relative positions on the show. I do like that they now have a “home base” in the Men of Letters facility rather than living out of their car and motels.

    As for their keeping their jobs, my guess is after eight seasons these guys have so much dough in their bank accounts they could retire tomorrow. But they’re actors and it’s evident they like doing the show, so they’re doing it because they’re set in the routine by now and probably don’t know what else they could be doing and don’t care. It’s nice to have a steady job doing something you like. The show provides them with excellent opportunity to enhance their craft. Acting is about experience, and they’ve got plenty which shows in their excellent acting.

    Personally I hope the show keeps going on forever, even though it’s not one of my top shows. I just hope they don’t do any more of those “cool, but stupid” shows like the one where they landed in an alternate reality where they were actors on the actual show. That kind of thing is just dumb “jump the shark” stuff like Fringe’s animated episode.

  • Ben

    @Ultima
    That’s CBS which HAS ABOVE AVERAGE RATINGS for most of their shows. NBC Is below average, but after syndication, maybe some of the shows could rebound and actually perform averagely

  • Shaula

    Happy for Supernatural numbers, the episode was awesome, IMO. To see the brothers doing things to protect each other was refreshing, so for me, it was great to feel the heart back on the show.

    Reading about the preemption made me nervous, though. I hope it won’t be adjusted down.

  • Richard Steven Hack

    John A: “The biggest problem people have is what Max declared months ago about Scandal and Revenge is True. Revenge would drop and Scandal would rise. I didnt think it would happen either but it has and now people bash him.”

    That’s not at all the reason. It’s because he’s BASHING Revenge, which is still renewable at this point, not just because the two shows have exchanged places which is nothing but a fact of interest, not a crusade.

    And the two shows have NOTHING to do with each other. It’s the same stupid, meaningless stuff as this idiot “Arrow>Nikita” posts.

  • Skylar James

    @Richard: The show started to go down the drain by Season 5. Its still watchable, but nowhere near as good as first few seasons

  • Ben

    @Ultima
    What would your schedule for 2013-2014 season be? I’m curious to see how you would organize it.

  • Ultima

    @Ben
    Since NBC advertisemtns haven’t helped their recent premieres (DNH, Deception, Smash, 1600 Penn), NBC needs to attract people to their network and have those viewers DISCOVER the new shows through promos.

    Do No Harm aside, people were plenty familiar with those shows.

    Smash had a 3.8 premiere last season; the advertising obviously worked. People saw the product and weren’t interested enough to come back.

    1600 Penn had a 2.2 for its preview, a 1.6 for its premiere and then dropped to a 1.2. That isn’t a problem with advertising, that’s a problem with content.

    Deception had a 2.0 for its premiere and has dropped viewers every week save this one.

    NBC doesn’t have a problem attracting people to its network, it has a problem keeping them around. They fix that by finding new shows that people actually want to watch, not by leaving the same failed shows on the air.

    So if NBC cancels all their comedies, how do they expect their new comedies to succeed if no one learns about the show.

    Again, no one is saying NBC should cancel all of their comedies, just the ones performing poorly, which happens to be most of them.

  • Ben

    @Ultima
    OK, I here what you are saying. I think that the executives at NBC are choosing all the wrong shows because they can’t interest people to keep watching. So what are you suggesting NBC does to fix this problem of losing viewers after the premiere.

  • Ultima

    @Ben
    NBC has to allow their shows to grow. The Big Bang Theory wasn’t pulling 6.1?s in its first season. They need to give their shows a few seasons.

    No, The Big Bang Theory wasn’t getting 6s its first season. What is was doing was performing above average for CBS and growing. The Big Bang Theory didn’t need a few seasons to get going, it was strong show in its first season and a bonafide hit in its second.

    The same cannot be said for NBC’s new comdies.

  • Ultima

    @The Rookie
    If my math is correct only the 3 renewed shows are about the network average. Would it be feasible to cancel all shows below the average? (leaving only Nikita due to syndication potential)

    No, there’s a limit to the number of shows that they can effectively promote. The expectation is that the CW needs to renew six shows for next fall (leaving three timeslots for new shows and reality/repeats with Nikita on Friday).

  • Ben

    @Painless Risen YT
    Ya. At this point NBC has no comedy still airing that launched in 2010. That’s saying something about the network. They obviously only recently realized the importance of syndication after seeing TBBT and HIMYM succeed from syndication. Now NBC is trying desperately to keep shows around that they can make profits of off in the future. It looks like Whitney, Go On are the potential $ makers from syndication for NBC.

  • Ultima

    @Ben
    only produce 1 or 2 new comedies

    NBC has already ordered 15 comedy pilots in addition to blind commit for MJF.

  • Ultima

    @Ben
    That’s CBS which HAS ABOVE AVERAGE RATINGS for most of their shows. NBC Is below average

    Yes. The Big Bang Theory and How I Met Your Mother had above average ratings compared to the average for CBS.

    Guys with Kids et al have below average ratings compared to the average for NBC.

    It’s irrelevant how strong CBS and NBC are relative to each other.

  • Win

    @The Rookie
    Scripted average for the CW is about a .7
    This season to date before today(Don’t quote me officially on this)
    HoD averages .58
    TCD averages .55
    BatB averages .65
    90210 averages .38
    Emily Owens MD averaged .38
    Nikita Averages .43
    Gossip Girl Averaged .53
    Supernatural Averages .93
    Arrow Averages 1.03
    Vampire Diaries averages 1.28

    They can’t cancel everything but there three shows above the average. Nor will they. Nikita should be a lock, due to other factors. The rest are all uncertain, if not canceled (emily, GG), or yet to premiere (Cult). There will be other factors put into play, obviously. which ones we can’t say. We don’t know what are financially viable options for the CW.

  • Ben

    @Ultima
    You’re missing the point! NBC is practically dead at this point. They NEED to make shows succeed beyond 1 episode and the only way they do that is by attracting new viewers that didn’t necessarily watch the 1st season. They have NO scripted shows pulling anything more than a 2.5, so how will they magically have a huge TBBT type hit? NBC must slowly grow their network by having series’ that can go beyond 24 episodes

  • Win

    @Ben

    The numbers don’t lie. At this point that’s all we have. Unless you can provide proof as to how Financially, it would benefit NBC to try and get their under performing, far from syndication comedies to syndication, then Ultima is right.

    The shows are expendable. Plain and simple. Based on these numbers we see. the shows are expendable, and likely canceled.

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