via press release:
During the 8 o’clock hour opposite Idol and CBS’ top-rated comedies (/ ), ABC’s debut of outdrew NBC’s established comedies ( /Parks and Recreation) by 3.3 million viewers. The new show drew ABC’s largest series audience in the hour in 16 weeks – since 10/25/12. It was TV’s 2nd-most-watched regular series debut this year, behind only .
More than doubling its lead-in (+108%) at 9pm, ABC’s’s moved up to 2nd in the hour with Adults 18-49, beating Fox’s Idol-driven by 59% and NBC’s comedies by 35% (The / ). The ABC veteran drama continued to dominate its slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Despite airing on Valentine’s Day, ’s grew its overall audience from the same night last year.
Building on its first time ever, ABC’s won the 10 o’clock hour in Adults 18-49 by 27% over CBS’ to rank as the #1 series in its time period for its 8th straight broadcast. matched a series high in Adults 18-49. Over its last seven first-run airings, delivered the series’ Top 7 highest-rated telecasts in Adults 18-49 and its Top 6 most-watched episodes overall. The sophomore drama improved its hour year to year by 13% in viewers and by 8% in young adults.’s lead-in for the
Social Media:is consistently one of the most active shows each Thursday on Twitter. Although data for last night’s telecast isn’t available for a few hours, last week’s (on 2/7/13) generated 351,313 Total Tweets (a +73% increase from the prior week) and was the #1 most talked about series on Twitter for all of Thursday. So far this season, Scandal has generated over 1.6 million tweets.