ABC’s ‘Scandal’ Builds on Grey’s to Match a Series High
via press release:
During the 8 o’clock hour opposite Idol and CBS’ top-rated comedies (Big Bang Theory/Two and a Half Men), ABC’s debut of Zero Hour outdrew NBC’s established comedies (Community/Parks and Recreation) by 3.3 million viewers. The new show drew ABC’s largest series audience in the hour in 16 weeks – since 10/25/12. It was TV’s 2nd-most-watched regular series debut this year, behind only The Following.
More than doubling its lead-in (+108%) at 9pm, ABC’s Grey’s Anatomy moved up to 2nd in the hour with Adults 18-49, beating Fox’s Idol-driven Glee by 59% and NBC’s comedies by 35% (The Office/1600 Penn). The ABC veteran drama continued to dominate its slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Despite airing on Valentine’s Day, Grey’s grew its overall audience from the same night last year.
Building on its Grey’s lead-in for the first time ever, ABC’s Scandal won the 10 o’clock hour in Adults 18-49 by 27% over CBS’ Elementary to rank as the #1 series in its time period for its 8th straight broadcast. Scandal matched a series high in Adults 18-49. Over its last seven first-run airings, Scandal delivered the series’ Top 7 highest-rated telecasts in Adults 18-49 and its Top 6 most-watched episodes overall. The sophomore drama improved its hour year to year by 13% in viewers and by 8% in young adults.
Social Media: Scandal is consistently one of the most active shows each Thursday on Twitter. Although data for last night’s telecast isn’t available for a few hours, last week’s Scandal (on 2/7/13) generated 351,313 Total Tweets (a +73% increase from the prior week) and was the #1 most talked about series on Twitter for all of Thursday. So far this season, Scandal has generated over 1.6 million tweets.