ABC's 'Scandal' Builds on Grey's to Match a Series High

Categories: Network TV Press Releases

Written By

February 15th, 2013

via press release:

During the 8 o’clock hour opposite Idol and CBS’ top-rated comedies (Big Bang Theory/Two and a Half Men), ABC’s debut of Zero Hour outdrew NBC’s established comedies (Community/Parks and Recreation) by 3.3 million viewers.  The new show drew ABC’s largest series audience in the hour in 16 weeks – since 10/25/12.  It was TV’s 2nd-most-watched regular series debut this year, behind only The Following.

 

More than doubling its lead-in (+108%) at 9pm, ABC’s Grey’s Anatomy moved up to 2nd in the hour with Adults 18-49, beating Fox’s Idol-driven Glee by 59% and NBC’s comedies by 35% (The Office/1600 Penn). The ABC veteran drama continued to dominate its slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).  Despite airing on Valentine’s Day, Grey’s grew its overall audience from the same night last year.

 

Building on its Grey’s lead-in for the first time ever, ABC’s Scandal won the 10 o’clock hour in Adults 18-49 by 27% over CBS’ Elementary to rank as the #1 series in its time period for its 8th straight broadcast. Scandal matched a series high in Adults 18-49.  Over its last seven first-run airings, Scandal delivered the series’ Top 7 highest-rated telecasts in Adults 18-49 and its Top 6 most-watched episodes overall.  The sophomore drama improved its hour year to year by 13% in viewers and by 8% in young adults.

 

Social Media: Scandal is consistently one of the most active shows each Thursday on Twitter. Although data for last night’s telecast isn’t available for a few hours, last week’s Scandal (on 2/7/13) generated 351,313 Total Tweets (a +73% increase from the prior week) and was the #1 most talked about series on Twitter for all of Thursday.  So far this season, Scandal has generated over 1.6 million tweets.

 

 
  • Dan S

    All the spin by ABC can’t hide the fact Zero Hour bombed. Also GA lost handily to POI leaving Scandal the only show they can brag about

  • Ram510

    I the ABC PR reps didn’t realize 1600 Penn wasn’t on last night

  • Holly

    [Zero Hour] was TV’s 2nd-most-watched regular series debut this year

    So… It beat Do No Harm.

  • Bookworm

    Zero Hour did bad but Scandal is doing great numbers for them. They can brag all they want about this show. Grey will be back to higher numbers.

  • Scandalfan

    I’m hoping Grey will adjust up.

  • PurpleDrazi

    Didn’t Grey’s run over into the 10pm hour? ABC might not want to brag just yet.

  • Dan

    If Grey’s doesn’t adjust up and Scandal doesnt adjust down, it would be the first time ever that a drama had built on Grey’s. Thats still impressive.

  • karin

    NO…lol..GA is better,the Scandal’s hype is terrible as the show

  • karin

    Please ABC switch GA and Scandal, and see ratings after the Zero or previous bad show aka Last Resort,?
    Rhymes needs a future but viewers?

  • Michele

    Scandal is a fantastic show greys is getting Boring and its time for it to end

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