TNT’s Coverage of the 2013 'NBA All-Star Game' Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year

Categories: Network TV Press Releases

Written By

February 18th, 2013

via press release:

TNT’s Coverage of the 2013 NBA All-Star Game presented by Kia Motors Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year
TNT’s exclusive coverage of the 2013 NBA All-Star game presented by Kia Motors delivered an average of 8.0 million total viewers, based on Nielsen Fast Nationals, an increase of 13 percent over 7.1 million total viewers last year. The corresponding 4.6 U.S. HH rating was up five percent compared with a 4.4 U.S. HH rating in 2012. The telecast peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. ET.

The network’s coverage of the 2013 NBA All-Star Game posted a 13 percent increase in Adults 25-54 (4,066,000 vs. 3,595,000) and a six percent improvement among Adults 18-49 (4,488,000 vs. 4,246,000). Additionally, Men 25-54 were up nine percent (2,712,000 vs. 2,493,000) and viewership among Men 18-49 increased one percent (3,061,000 vs. 3,022,000).

The 2013 NBA All-Star Game – won by the West, 143-138, behind the MVP performance of the Los Angeles Clippers’ Chris Paul – garnered the highest local ratings in the following markets:

• Miami/Ft. Lauderdale – 12.6 HH rating
• San Antonio – 9.9 HH rating
• Memphis – 9.7 HH rating
• Los Angeles – 9.4 HH rating
• Oklahoma City – 8.9 HH rating

 
  • Meanie

    Congrats for TNT. Finall NBA on TNT get good ratings. ^_^

  • AppleStinx

    I missed the game but caught the highlights a few times just to watch LeBron James be blocked twice in the game.

  • Edward

    Well I guess we can say now that NBA has surpassed MLB as the #2 sports in America…..

  • Bryan S

    “Well I guess we can say now that NBA has surpassed MLB as the #2 sports in America…..”

    Edward, its been that way for quite some time now. Just look at the past 3 or 4 season regular season, post-season TV ratings.

  • kbmv

    @Edward

    I don’t think you can say a sport is bigger than another judging by all star game ratings. They’re are meaningless. MLB all star game ratings are still higher, though it’s on broadcast(fox).

  • Antonio

    mlb is still #2 … MLB all star and homerun derby past NBA all star and slam dunk so …. Plus some mlb games past nba , earlier the nba averaged 1 million viewers compared to 4 now , mlb ranges ….plus mlb is bigger in Canada (where I’m from) and those ratings aren’t included

  • Ultima

    @kbmv
    MLB all star game ratings are still higher

    Last year’s MLB All-Star Game had more viewers (10.9 million vs. 8.0 million), but lower A18-49 ratings (3.2 vs 3.5).

    The better comparison is the NBA Finals to the World Series.

    2012 NBA Finals – 7.1 A18-49 rating, 16.9 million viewers

    2012 World Series – 3.7 A14-49 rating, 12.6 million viewers

  • Antonio

    MLB also has higher attendance, 81 home games …. Mlb teams can get 25,000 to 60,000 fans …. In the nba, they play half the games and are the top teams (heat, lakers, Knicks,etc) gets sellouts

  • Antonio

    The World Series had poor rating because it only had 4 games (sweep) … If u look at the past where the World Series went 7 games, some games got up to 40 million viewers!!!!

  • kbmv

    But mlb continues to drop every year. I’m sure 10 years from now it will be like boxing.

  • Antonio

    I think mlb should change tv angles during the game to give viewers a unique perspective (example: from the catchers point of view, or 1st base coach) unless its the playoffs, we are stuck With the same old center field angle

  • kbmv

    I don’t watch baseball anymore. I use to watch before all the steroid use. I can’t take the athletes seriously knowing that any of them could be cheating. Also it is getting really boring as pitching seems to dominate nowadays.

  • Antonio

    Although nba usually beats mlb in national ratings, in local/regional ratings, baseball beats basketball in
    - New York
    - Chicago
    - St. Louis
    - Boston
    - Philadelphia
    - LA (I was surprised, may b/c lakers are always on national tv lol)
    - Dallas/Fort Wayne
    - Atlanta

  • Ultima

    @Antonio
    The World Series had poor rating because it only had 4 games (sweep)

    Yes, but, the NBA Finals were 4-1, so it’s not like that was a long, exciting series either.

    Also, it should be noted that college football is currently thumping both of them (the 2012 BCS National Championship Game had a 9.2 rating and 26.4 million viewers and the most exciting thing about it was Miss Alabama!) and March Madness typically does better on the whole than the NBA playoffs.

  • Antonio

    @Ultima

    I also think nba was higher b/c lthe big 3 was in it … Wouldn’t be the same if it was pacer vs okc (although the heat or Knicks will be in for now on)

    MLB will be up if the Yankees or Red Sox were playing

    As for college football, well that’s football lol so I can don’t have an argument for that

  • Ultima

    @Antonio
    Although nba usually beats mlb in national ratings, in local/regional ratings, baseball beats basketball

    That pretty much sums up the issue with national MLB broadcasts. While many sports have to deal with this (postseason football and March Madness being exceptions), it hits baseball particularly hard.

  • Antonio

    Yea, same thing with hockey (although hockey is a distant 4th)

  • DenverDean

    Another factor – NBA Finals in summer against zero competition while WS usually goes against fresh episodes right after season has started. The only time networks pull new episodes – when it goes to game 7.

  • Tom

    A Yankees-Cubs World Series > A Heat-Lakers Nba Finals

  • tatiG

    Keep in mind this NBA Allstar was on TNT. Not even ESPN. MLB all star is broadcast on Fox broadcast TV.

    But NBA is a younger league. MLB is older. so, Apple and Oranges.

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