'Downton Abbey', Season 3 on Masterpiece Classic Finale Ratings End on a High Note With 8.2 Million Viewers

Categories: 1-Featured,Network TV Press Releases

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February 19th, 2013

via press release:

“Downton Abbey, Season 3” on MASTERPIECE CLASSIC
Finale Ratings End on a High Note

Final Episode Averaged 8.2 Million Viewers

ARLINGTON, VA; February 19, 2013 -- PBS and WGBH announced today that the conclusion of the breakout hit “Downton Abbey, Season 3” on MASTERPIECE CLASSIC captivated an average audience of 8.2 million viewers (Nielsen Fast National data, 5.2 household rating). The Season 3 finale’s average audience was 50 percent above the Season 2 finale (5.4 million viewers, 3.5 household Fast National rating) from February 2012.

“Downton Abbey, Season 3,” a Carnival/MASTERPIECE co-production, consistently drew an audience more than quadruple the PBS primetime average. It exceeded the average rating of the second season of “Downton Abbey” by 66 percent (based on metered market averages).

According to SocialGuide, there were nearly 80,000 "Downton Abbey"-related tweets sent out on Feb. 17, making it the 2nd most tweeted-about series (broadcast or cable) on television that night.

Final, Live+7 ratings for the season finale will be available in approximately three weeks.

 
  • Lara

    WOW!

  • Russs

    You yanks really love your Brit period dramas dont you.

  • Jt

    Does anyone know will there be a 4th season?

  • PurpleDrazi

    Yes there will be a 4th season. I’m not sure when it will air but I’ve already read spoilers about stuff that will happen in the 4th season.

  • Douglas from Brazil

    @Jt,

    A season 4 production begins in spring in UK.

  • Oliver

    No 18-49 figure must mean it skewed incredibly old, otherwise they’d be bragging about that too.

  • THE OLD MAN

    One of the few worthwhile shows on broadcast & looking forward to S04

  • AJ

    @ Oliver PBS doesn’t care about 18-49 figures

  • SJ

    Good riddance! This was likely competing for the same audience with Revenge and The Good Wife.

  • DW

    wil this help or hurt the mentalist chances next year. :)

  • Rob R

    This show is not really competing with “Revenge,” but it has definitely hurt “The Good Wife.” As AJ said, PBS does not have advertisers (although there is a prominent billboard for Viking River Cruises at the begnning and end of each episode) so it certainly doesn’t care about 18-49 viewers. It cares about viewers with money who will donate to public broadcasting.

  • Rob R

    Production on the first episode of Season 4 began last week in England. It will air in England beginning in September. PBS has not yet announced when Season 4 will air in the U.S.

  • frodo

    Actually this show was Revenge’s biggest competition, most people I know who watch Revenge also watch Downton Abby! So this really did hurt Revenge.

  • Oliver

    @AJ

    Nobody cares about L+7, but networks still release them because they’re a big number to brag about. Same principle applies here.

  • Min

    That’s an especially amazing number considering the very large number of people who’d already watched the season via alternate Internet-based means. Wasn’t it also out on digital and disc stateside when this aired? That’s even more viewers.

  • RandomCommentor

    It turned out to be pretty big competition for both ABC headliners (OAUT/Revenge), though particularily Revenge. A 5.2 HH rating for PBS is crazy good.

  • Andy

    This show is similar to The Walking Dead in terms of ratings, the more it gets talked about the more people that watch. Over here in the UK it had 11-12 million watching so I think it may grow more in the US as it goes along.

  • Greendale

    THEYVE KILLED OFF TOO MANY CHARACTERS!!!! Series 3 has been very dark if you think about it.

  • gg

    Now Revenge can back to 2.0 demos.

    Scandal, who’s fans bash Revenge for flopping, neglect to mention the fact that Scandal has NO competition at all. Sunday 9PM is a huge time slot for TV and Revenge is still holding up well.

  • CrimTV

    This program is sooo boring!

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