Live+7 DVR Ratings: ‘The Big Bang Theory’ Leads Adults 18-49 Ratings Gain; ‘Hart of Dixie’ Earns Biggest Percentage Increase, ‘Elementary’ Scores Biggest Viewership Rise in Week 19

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the eighteenth week of the 2012-2013 season (January 28-February 1), The Big Bang Theory topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.0 adults 18-49 ratings points.

Hart of Dixie topped the % adults 18-49 ratings increase from DVR viewing, adding 80% to its Live+Same Day adults 18-49 ratings.

Elementary led total Viewership gains, adding 4.274 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
BIG BANG THEORY, THE-01/31 CBS 5.4 7.4 2.0 37%
FOLLOWING, THE-01/28 FOX 3.3 5.1 1.8 55%
GREY’S ANATOMY-01/31 ABC 2.8 4.5 1.7 61%
NEW GIRL-01/29 FOX 2.6 4.1 1.5 58%
ELEMENTARY-01/31 CBS 2.2 3.6 1.4 64%
GLEE-01/31 FOX 2.1 3.3 1.2 57%
SCANDAL-01/31 ABC 2.7 3.8 1.1 41%
PERSON OF INTEREST-01/31 CBS 3.2 4.3 1.1 34%
OFFICE-01/31 NBC 2.1 3.2 1.1 52%
NCIS-01/29 CBS 3.8 4.8 1.0 26%
NCIS: LOS ANGELES-01/29 CBS 3.1 4.1 1.0 32%
AMERICAN IDOL-THURSDAY-01/31 FOX 4.5 5.5 1.0 22%
AMERICAN IDOL-WEDNESDAY-01/30 FOX 5.5 6.4 0.9 16%
BONES-01/28 FOX 2.6 3.5 0.9 35%
LAW AND ORDER:SVU-01/30 NBC 1.7 2.6 0.9 53%
TWO AND A HALF MEN-01/31 CBS 3.9 4.7 0.8 21%
MINDY PROJECT-01/29 FOX 1.7 2.4 0.7 41%
CHICAGO FIRE-01/30 NBC 2.1 2.8 0.7 33%
30 ROCK-01/31 NBC 1.9 2.6 0.7 37%
BACHELOR, THE-01/28 ABC 2.5 3.1 0.6 24%
SUBURGATORY-01/30 ABC 1.8 2.4 0.6 33%
LAST MAN STANDING-02/01 ABC 1.4 2.0 0.6 43%
HAPPY ENDINGS-01/29 ABC 1.2 1.8 0.6 50%
VEGAS-01/29 CBS 1.9 2.5 0.6 32%
BLUE BLOODS-02/01 CBS 1.5 2.1 0.6 40%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
HART OF DIXIE-01/29 CW 0.5 0.9 0.4 80%
ELEMENTARY-01/31 CBS 2.2 3.6 1.4 64%
GREY’S ANATOMY-01/31 ABC 2.8 4.5 1.7 61%
NEW GIRL-01/29 FOX 2.6 4.1 1.5 58%
GLEE-01/31 FOX 2.1 3.3 1.2 57%
ARROW-01/30 CW 0.9 1.4 0.5 56%
FOLLOWING, THE-01/28 FOX 3.3 5.1 1.8 55%
LAW AND ORDER:SVU-01/30 NBC 1.7 2.6 0.9 53%
OFFICE-01/31 NBC 2.1 3.2 1.1 52%
HAPPY ENDINGS-01/29 ABC 1.2 1.8 0.6 50%
KITCHEN NIGHTMARES-02/01 FOX 1.0 1.5 0.5 50%
90210-01/28 CW 0.4 0.6 0.2 50%
NIKITA-02/01 CW 0.4 0.6 0.2 50%
VAMPIRE DIARIES-01/31 CW 1.3 1.9 0.6 46%
NEW NORMAL-01/29 NBC 1.1 1.6 0.5 45%
SUPERNATURAL-01/30 CW 0.9 1.3 0.4 44%
LAST MAN STANDING-02/01 ABC 1.4 2.0 0.6 43%
MALIBU COUNTRY-02/01 ABC 1.2 1.7 0.5 42%
DECEPTION-01/28 NBC 1.2 1.7 0.5 42%
MINDY PROJECT-01/29 FOX 1.7 2.4 0.7 41%
SCANDAL-01/31 ABC 2.7 3.8 1.1 41%
BLUE BLOODS-02/01 CBS 1.5 2.1 0.6 40%
CSI: NY-02/01 CBS 1.5 2.1 0.6 40%
CARRIE DIARIES-01/28 CW 0.5 0.7 0.2 40%
GO ON-01/29 NBC 1.3 1.8 0.5 38%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
ELEMENTARY-01/31 CBS 10900 15174 4274 39%
BIG BANG THEORY, THE-01/31 CBS 17761 21874 4113 23%
FOLLOWING, THE-01/28 FOX 10103 14214 4111 41%
PERSON OF INTEREST-01/31 CBS 15708 19337 3629 23%
NCIS-01/29 CBS 22066 25550 3484 16%
GREY’S ANATOMY-01/31 ABC 8930 12407 3477 39%
BLUE BLOODS-02/01 CBS 11497 14568 3071 27%
SCANDAL-01/31 ABC 8093 11126 3033 37%
NCIS: LOS ANGELES-01/29 CBS 17297 20227 2930 17%
GLEE-01/31 FOX 5484 8103 2619 48%
AMERICAN IDOL-THURSDAY-01/31 FOX 13798 16396 2598 19%
CHICAGO FIRE-01/30 NBC 7314 9871 2557 35%
VEGAS-01/29 CBS 11228 13734 2506 22%
NEW GIRL-01/29 FOX 4735 7142 2407 51%
LAW AND ORDER:SVU-01/30 NBC 6423 8641 2218 35%
BONES-01/28 FOX 9253 11445 2192 24%
AMERICAN IDOL-WEDNESDAY-01/30 FOX 15728 17900 2172 14%
CSI: NY-02/01 CBS 10387 12396 2009 19%
TWO AND A HALF MEN-01/31 CBS 13699 15620 1921 14%
OFFICE-01/31 NBC 4451 6366 1915 43%
LAST MAN STANDING-02/01 ABC 6921 8498 1577 23%
MALIBU COUNTRY-02/01 ABC 5991 7359 1368 23%
DECEPTION-01/28 NBC 3731 5053 1322 35%
ARROW-01/30 CW 2980 4282 1302 44%
30 ROCK-01/31 NBC 4885 6127 1242 25%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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