ABC Claims 5 of the Week's Top 20 Shows in Adults 18-49

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February 20th, 2013

via press release:

ABC Claims 5 of the Week’s Top 20 Shows in Adults 18-49, with “Modern Family,” “Grey’s,” “The Bachelor,” “Scandal” and “Once Upon A Time

 

ABC Posts Top Monday in Adults 18-49 with Regular Programming Since May

 

ABC’s “The Bachelor” Hits Season Highs in Total Viewers and Adults 18-49,

Earning the Franchise’s Biggest Non-Finale Numbers Since March 2011

 

ABC’s “Castle” is Up 11% to its Highest Adults 18-49 Number Since October

 

The Middle” Defeats CBS’ “Survivor: Caramoan” Premiere in Adults 18-34

 

The Neighbors” Beats NBC’s “Guys With Kids” by a Best-Ever 70% in Adults 18-49

 

Up Week to Week, “Modern Family” Ranks as Wednesday’s No. 1 Scripted TV Show

 

Gaining for the 2nd Straight Week, “Suburgatory” Grows by 5% in Adults 18-49

 

Up in Viewers and Young Adults, “Nashville” Draws its Biggest Audience in 4 Weeks

 

ABC’s “Zero Hour” Debut Tops NBC’s Established Comedies in Viewers and Young Adults, Pulling in the Net’s Biggest Series Audience in the Slot Since October

 

Grey’s” Doubles its Adult 18-49 Lead-in and Gains Viewers Year to Year

 

Continuing to Deliver its Strongest Retention of its “Grey’s” Lead-in, ABC’s

Scandal” Finishes as the No. 1 Series in its Slot for its 8th Straight Telecast

 

Shark Tank” is Friday’s No. 1 Show in Adults 18-49 on the Major Nets

 

ABC’s “20/20” Generates its Most-Watched Telecast in 2 Months

 

ABC’s “Once Upon A Time” Grows Week to Week in Viewers and Young Adults

 

Surging by Double Digits, “Revenge” Earns its Best Numbers in 1 Month

 

 

Week No. 21

During the week of February 11, 2013, ABC claimed 5 of the week’s Top 20 TV programs in Adults 18-49:  “Modern Family” – No. 4, “Grey’s Anatomy” – No. 12, “The Bachelor” and “Scandal” tied at No. 15 and “Once Upon A Time” – No. 18.  ABC’s 20/20” was the week’s No. 1 newsmagazine in Adults 18-49 and Adults 25-54 (tie). In one of the closest races this season for No. 1 in Adults 18-49, just 3-tenths of a rating point separated ABC (1.8/5), CBS (1.9/5) and Fox (2.1/6).  ABC beat NBC by wide margins in Total Viewers (+39% - 6.1 million vs. 4.4 million) and Adults 18-49 (+38% - 1.8/5 vs. 1.3/4), leading for the 3rd straight week and for the 4th time in 5 weeks.

 

 

Monday

Up over the prior week in viewers (+5%) and young adults (+14%), ABC took second place on Monday night, beating Fox and NBC.   The Net won Monday in Adults 18-34, Women 18-49 and Women 18-34 (5th consecutive week).   In Adults 18-49 (2.5/7), ABC posted its top Monday with regular programming since May 21, 2012.

 

The Bachelor” (8:00-10:01 p.m.)

Hitting season highs, ABC’s “The Bachelor” beat out NBC’s “The Biggest Loser 14” in Adults 18-49 (2.7/7 vs. 2.0/5) for the 4th straight week, leading by a best-yet 35% (up from 14% the prior week).  The ABC unscripted series won its 2-hour time slot for the 4th time in its last 5 telecasts in Adults 18-34, Women 18-34 and Women 18-49Building week to week in Total Viewers (+8%) and Adults 18-49 (+13%), “The Bachelor” posted its strongest numbers this season (8.5 million and 2.7/7, respectively), and excluding only season finales, marked the franchise’s top telecast since March 2011 – since 3/7/11.  In addition, the program tied the Net’s best Adult 18-49 number in the time period since April 30, 2012.

 

  • The Bachelor” improved on its year-ago telecast by 5% in Total Viewers and by 8% in Adults 18-49 – 8.1 million and 2.5/6, respectively, on 2/13/12.

 

 “Castle” (10:01-11:00 p.m.)

ABC’s “Castle” finished a strong second in the 10 o’clock hour in Total Viewers (9.0 million) and Adults 18-49 (2.0/5), while holding the No. 1 position against its drama competition on CBS (“Hawaii Five-0”) and NBC (“Deception”) in Adults 18-34 and key Women (W18-34/W18-49).  Gaining 11% in Adults 18-49 (2.0/5 vs. 1.8/5), “Castle” equaled its highest rating since October 29, 2012.  The ABC drama earned season highs with Adults 18-34 and Women 18-34.

 

Wednesday

ABC earned second place on Wednesday in Adults 18-49 (2.2/6) to Fox’s 2-hour “American Idol,” leading CBS with the 90-minute “Survivor: Caramoan” premiere by 5% (2.1/6) and NBC’s first-run lineup by 47% (1.5/4).  “Modern Family” continued to run as Wednesday’s No. 1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).

 

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m. against the opening half-hours of “Idol” and “Survivor,” ABC’s “The Middle” defeated its NBC comedy competition (“Whitney”) by 4.1 million viewers (7.7 million vs. 3.6 million) and by 58% in Adults 18-49 (1.9/6 vs. 1.2/4).  In addition, the ABC comedy beat the “Survivor” premiere in the half-hour by 18% in Adults 18-34.

 

The Neighbors” (8:30-9:00 p.m.)

Like its lead-in at 8:30 p.m., ABC’s “The Neighbors” dominated its comedy competition, outdelivering NBC’s “Guys With Kids” by 103% in Total Viewers (5.9 million vs. 2.9 million) and by a best-ever 70% in Adults 18-49 (1.7/5 vs. 1.0/3). Opposite increased competition,The Neighbors” held all of its Adult 18-49 number week to week.

 

“Modern Family” (9:00-9:31 p.m.)

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+124%) and building week to week (+3%), ABC’s “Modern Family” topped the final half-hour of the “Survivor” opener by 65% (3.8/11 vs. 2.3/7).

 

  • Based on the most recent week of Nielsen playback data released on Monday, “Modern Family” picked up +2.5 Adult 18-49 rating points and +5.11 million viewers in the Live + 7 Day numbers - finishing out at 15.9 million and a 6.7 rating - TV’s largest increases for any series telecast of


 

 

2012-13. The hit ABC sitcom has been the top gainer in young adults on all 12 weeks of original telecasts this season.

 

Suburgatory” (9:31 -10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” was up for the 2nd straight week in Adults 18-49 (+5%), ranking as the No. 1 scripted TV show in its slot with a 24% advantage over the second half-hour of NBC’s “L&O: SVU(2.1/6 vs. 1.7/5). 

 

Nashville” (10:00-11:00 p.m.)

At 10:00 p.m., ABC’s “Nashville” won its hour in Adults 18-34 and led for its 5th consecutive original telecast in Women 18-34. Up over the prior week in Total Viewers (+8% - 5.7 million vs. 5.3 million) and Adults 18-49 (+6% - 1.8/5 vs. 1.7/5), “Nashville” delivered its most-watched telecast since January 16, 2013.  

 

  • Jumping 68% over its L+SD rating in the most recent week of L+7 data, ABC’s freshman “Nashville” stood as the biggest percentage gainer during the week, building to a 3.2 AD18-49 rating in the final playback numbers. 

 

Thursday

Please Note: On Valentine’s Day, overall Adult 18-49 primetime TV usage levels were down -6% week to week (34.3 vs. 36.3).

 

Zero Hour” (8:00-9:00 p.m.)

During the 8 o’clock hour opposite “Idol” and CBS’ top-rated comedies (“Big Bang Theory”/”Two and a Half Men”), ABC’s debut of “Zero Hour” outdrew NBC’s established comedies (“Community”/”Parks and Recreation”) by 3.4 million viewers (6.4 million vs. 3.0 million) and by 8% in Adults 18-49 (1.4/4 vs. 1.3/4).

 

  • Zero Hour” drew ABC’s largest series audience in the hour in 16 weeks – since 10/25/12. It was TV’s 2nd-most-watched regular series debut of 2013, behind only “The Following.”

 

Grey’s Anatomy” (9:00-10:02 p.m.)

Doubling its lead-in (+100%) at 9:00 p.m., ABC’s “Grey’s Anatomy“ moved up to 2nd in the hour with Adults 18-49 (2.8/8), beating Fox’s “Idol”-driven “Glee” by 65% (1.7/5) and NBC’s comedies by 40% (“The Office”/”1600 Penn” = 2.0/6). The ABC veteran drama continued to dominate its slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

 

  • Despite airing on Valentine’s Day with lower viewing levels, “Grey’s” grew its overall audience from the same night last year (+4% - 8.6 million vs. 8.3 million).

 

Scandal” (10:02-11:00 p.m.)

Continuing to deliver its strongest retention of its “Grey’s” lead-in (96%), ABC’s “Scandal” won the 10 o’clock hour in Adults 18-49 by 17% over CBS’ “Elementary(2.7/8 vs. 2.3/7) to rank as the No. 1 series in its time period for its 8th straight broadcast.

 

  • Over its last seven first-run airings, “Scandal” has delivered the series’ Top 7 highest-rated telecasts in Adults 18-49 and its Top 6 most-watched episodes overall.  The sophomore drama improved its hour year to year by 13% in viewers and by 4% in young adults.

 

  • “Scandal” is consistently one of the most active shows each Thursday on Twitter, and so far this season has generated 2.065 million tweets.

 

 

Friday

On Friday among Adults 18-49, ABC (1.5/5) held strong advantages over NBC (+25% - 1.2/4), CBS (+36% - 1.1/4) and Fox (+67% - 0.9/3). Shark Tank” once again finished as the No. 1 TV show of the night in Adults 18-49 on the major nets. Season to date, ABC is Friday’s No. 1 network in Adults 18-49, building over the comparable weeks last year by 21% to its strongest delivery on the night in 4 years – since the 2008-09 season.

 

Please Note: On the Friday leading into the holiday weekend, overall Adult 18-49 TV usage levels were down by -7% week to week (30.6 vs. 32.8).

 

Last Man Standing”/“Malibu Country” (8:00-9:00 p.m.)

During the 8 o’clock hour among Adults 18-49, ABC’s “Last Man Standing” and “Malibu Country(1.3/5) beat out CBS’ “The Job” by 86% (0.7/2) and Fox’s “Kitchen Nightmares” by 18% (1.1/4).

 

Shark Tank” (9:00-10:01 p.m.)

Spiking over its lead-in (+50%), ABC’s “Shark Tank” beat its network rivals in Adults 18-49 (1.8/6), dominating the second hour of NBC’s 2-hour “Dateline” by 38% (1.3/4), CBS’ “CSI: NY” by 50% (1.2/4) and Fox’s “Touch” by 157% (0.7/2).

 

  • “Shark Tank” grew over its telecast on the same night last year by 20% with young adults, continuing to deliver its best season ever.

 

20/20” (10:01-11:00 p.m.)

ABC’s 20/20” ranked No. 1 during the 10 o’clock hour in Adults 18-49 (1.5/5), topping CBS’ “Blue Bloods” by 7% (1.4/4) and NBC’s “Rock Center with Brian Williams” by 36% (1.1/3). Head to head from 10:00-11:00 p.m., “20/20outdelivered NBC’s “Rock Center with Brian Williams” by 17% in Total Viewers (5.6 million vs. 4.8 million), by 40% in Adults 25-54 (2.1/6 vs. 1.5/4) and by 36% in Adults 18-49 (1.5/5 vs. 1.1/3). “20/20” was Friday’s No. 1 newsmagazine in both Adults 18-49 and Adults 25-54 (2.1/6), beating both NBC’s 2-hour “Dateline” and “Rock Center with Brian Williams.” “20/20” reported on the crippled Carnival cruise ship Triumph and the eight-day trip to misery that ensued for the more than 4,000 passengers onboard.

 

  • Up week to week in Total Viewers (+12%), Adults 18-49 (+15%) and Adults 25-54 (+17%), the ABC newsmagazine drew its biggest audience in 2 months – since 12/14/12.

 

Sunday

Although airing a mix of first-run and repeat programming against all original competition on CBS (with the “Amazing Race” opener) and mostly originals on Fox, ABC was competitive for the Sunday night lead in Adults 18-49 (1.6/4). It was essentially a 3-way tie for No. 1 on the night, with just a tenth of a rating point separating ABC, CBS and Fox.

 

Please Note: On the holiday weekend Sunday, overall Adult 18-49 TV usage levels were down by -6% from the prior week (38.3 vs. 40.6).

 

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, ABC’s “America’s Funniest Home Videosranked No. 1 in Adults 18-49 (1.5/4).

 

Once Upon A Time” (8:00-9:01 p.m.)

At 8:00 p.m., opposite the season premiere of CBS’ “The Amazing Race XXII”, ABC’s “Once Upon a Time” was up week to week in Total Viewers (+7% - 7.6 million vs. 7.1 million) and Adults 18-49 (+9% - 2.4/6 vs. 2.2/8). From 8:00-9:00 p.m., “Once Upon a Time” ran neck-and-neck with “Amazing Race” as the entertainment leader among young adults (2.4/6 vs. 2.5/6 – pacing within 1-tenth of a rating point and tied in audience share) and won the hour with key Women (W18-34/W18-49).

 

Revenge” (9:01-10:02 p.m.)

During 9:00 p.m. hour, ABC’s “Revenge” built week to week in Total Viewers (+15% - 6.0 million vs. 5.2 million) and Adults 18-49 (+29% - 1.8/4 vs. 1.4/3) to its best numbers since January 13, 2013. ABC sophomore “Revenge” beat out CBS’ “The Good Wife” in the hour by 38% in Adults 18-49 (1.3/3), outdelivering the CBS drama on every original matchup this season.

 

Zero Hour SP-2/17” (10:02-11:00 p.m.)

During the 10 o’clock hour, a repeat of the “Zero Hour” pilot episode from Thursday picked up an additional 2.9 million viewers, bringing its 2-telecast Live + Same Day total to 9.3 million viewers sampling the new ABC drama.

 

WEEK NO. 21:   ADULTS 18-49            TOTAL VIEWERS

No.1   FOX 2.1      No.1 CBS     8,830,000

No.2   CBS 1.9      No.2 FOX     6,570,000

No.3   ABC 1.8      No.3 ABC     6,080,000

No.4   NBC 1.3      No.4 NBC     4,390,000

No.5   CW  0.6      No.5 CW      1,530,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 02/11/13.

 

 
  • christy

    Yay SCANDAL!!!

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