Disney Channel Extends Streak as TV’s Number 1 Network in Total Day to 88 Consecutive Weeks in Kids 6-11 and Tweens
via press release:
Disney Channel Extends Streak as TV’s #1 Network in Total Day
to 88 Consecutive Weeks in Kids 6-11 and Tweens
~“Austin & Ally” and “Dog With A Blog” Hit Series Highs in Tweens;
#2 Telecast Ever in Total Viewers, Kids 2-11 and Kids 6-11; Week’s #2 Scripted
Cable TV Telecast in Total Viewers and TV’s #1 Telecast Across Kids and Tweens
~“Shake It Up” Delivers #2 Telecast on Record in Tweens 9-14 and
#3 Telecast of All Time in Total Viewers and Kids 6-11
Disney Junior Block’s “Sofia the First” is Cable TV’s #1 Series for the
3rd Consecutive Week in Kids 2-5; Marks 8th Straight Week
With the #1 Preschool Cable TV Series
~ Preschool Weekend Block Soars to All-Time Network Highs
Disney Channel: Total Day and Prime Highlights
For the week of February 11, 2013, propelled by Friday’s and Sunday’s original lineups, Disney Channel ranked as TV’s #1 network for the 88th consecutive week in Kids 6-11 (616,000/2.6 rating) and Tweens 9-14 (535,000/2.2 rating), towering over Nickelodeon by double digits for the 67th (+33% – vs. 464,000) and 69th consecutive weeks (+79% – vs. 299,000), respectively, and also ranked #1 in Kids 2-11 (2.5 rating – tie).
In Prime, Disney Channel extended its streak as the #1 cable TV network to 407 consecutive weeks in Kids 6-11 (1.13 million/4.8 rating – nearly 8 years) and to 143 consecutive weeks in Tweens 9-14 (978,000/4.1 rating – nearly 3 years).
- On Sunday, “Dog With A Blog” (8:00 – 8:30 p.m.) and “Austin & Ally” (8:30 – 9:00 p.m.) soared to series highs in Tweens 9-14, and delivered their #2 telecasts on record in Total Viewers, Kids 2-11 and Kids 6-11. Moreover, “Shake It Up” surged by double digits over its last original telecast, becoming the series’ #2 telecast of all time in Tweens 9-14, and #3 telecast ever in Total Viewers and Kids 6-11.
- Overall, Disney Channel delivered the week’s Top 6 TV telecasts in Kids 2-11, Top 13 in Kids 6-11 (15 of the Top 16) and Top 12 in Tweens (47 of the Top 50). Top 5 listed below:
Disney Junior Preschooler Block
For the week, Disney Junior, Disney Channel’s preschooler block for kids age 2-7 and their caregivers, held the week’s Top 2 cable TV series in Kids 2-5 with “Sofia the First” (759,000/4.7 rating) and “Mickey Mouse Clubhouse” (696,000/4.3 rating), representing “Sofia’s” 3rd consecutive week at #1 and the block’s 8th consecutive week with the #1 preschool cable TV series in the demo. In Girls 2-5, “Sofia the First,” “Doc McStuffins” and “Mickey Mouse Clubhouse” were the Top 3 cable TV series.
Impressively, the preschool weekend block surged to all-time network highs in the daypart (6:00 – 9:00 a.m.) with Kids 2-5 (609,000/3.8 rating) and Girls 2-5 (360,000/4.6 rating).
- Overall, the block gave Disney Channel the week’s Top 2 cable TV series in Kids 2-5, Top 3 in Girls 2-5 and the Top 5 preschool cable TV series in Total Viewers and Women 18-49:
About Disney Channel:
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
[Source: NTI, U.S. ratings. Week of 2/11/13-2/17/13: Live + Same Day.