For the week's top 25 broadcast TV show ratings click here.
In week 21 of the broadcast television season ending Sunday, February 17, 2013, FOX came in first place among adults 18-49 with a 2.1 rating average. CBS came in second with a 1.9. ABC was third with a 1.8. NBC was fourth with a 1.3. The CW finished last with a 0.6 adults 18-49 rating average.
CBS won the week with total viewers, with 8.834 million viewers, ahead of second place FOX with 6.570 million viewers. ABC was third with 6.081 million. NBC was fourth with 4.395 million followed by the CW with 1.535 million.
Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population and equals 1.265 million adults 18-49.
You can see last week's broadcast network primetime weekly TV ratings results here.
Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.
How did fox get a 2.9 this week?
Are you sure Fox isn’t supposed to be a 1.9?
Idol was airing for 3 hours of Fox’s and they don’t air 10pm, but even then Idol wasn’t that high to pull up their floundering lineup.
Fox’s rating this week:
Mon: 2.3
Tue: 1.0
Wed: 4.3
Thu: 2.7
Fri: 0.9
Sat: 1.3
Sun: 1.7
That comes out to an average of 2.0. Rounding can certainly mean it really was 1.9. If you take Tuesday out of it, since there were no commercials, that’s still an average of only 2.2.
It should be a 2.1 rating for FOX; from their ratings press release for this week…
FEBRUARY 11 – 17, 2013
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.1/6 FOX 1.8/6 FOX 6.6
ABC 1.8/5 ABC 1.3/5 ABC 6.1
CBS 1.9/5 CBS 1.1/4 CBS 8.8
NBC 1.3/4 NBC 0.9/3 NBC 4.4
Why is 18-49 considered such an important demographic?
There sure are a lot of 50 plus people who spend money.
I have spent much more money after I turned fifty than prior.
@Martin – It’s not about who spends money, it’s about who can be persuaded by advertising to alter their spending habits. Now that you’re over 50, are you really likely to change your toilet paper brand because the boob tube tells you to?