via press release:
February 20, 2013 (Burbank, CA) — The CW’s hit series THE VAMPIRE DIARIES – from Warner Bros. Television – ranked as the most social primetime TV series on broadcast television for the second time in four weeks, during the week of February 11-17, 2013, according to data released today by Trendrr.tv.
THE VAMPIRE DIARIES saw its social activity across Twitter, Facebook, GetGlue and Viggle jump 19% versus the previous week, delivering 654,000 social interactions, its second-best weekly activity of the season. THE VAMPIRE DIARIES had the most Twitter mentions and the most GetGlue check-ins in broadcast primetime last week. It had 14% more social interactions than its closest broadcast competitor, The Simpsons, and 54% more social interactions than American Idol for the week.
THE VAMPIRE DIARIES airs Thursday nights, 8:00-9:00 p.m. on The CW.
Source: Trendrr.tv, week of 2/11-2/17/13, Broadcast Primetime