Univision Out-Performs NBC by Double-Digits Among Adults 18-34 and Adults 18-49 in February Sweeps to Date

via press release:

Univision Out-Performs NBC by Double-Digits Among Adults 18-34 and Adults 18-49 in February Sweeps to Date

Season to Date, Network Ranks #1 on Friday Night Among Both Demos; #2 M-F Among 18-34

On Sunday Night, Jenni Rivera Specials Help Univision Rank #3 Among Adults 18-34; Special Edition of “Aqui y Ahora”

Delivers Season High Viewership Among Total Viewers 2+

Univision Broadcast Prime Highlights - Week of February 11 to February 17, 2013

• In February sweeps to date, Univision ranks as the #4 network among both Adults 18-34 and Adults 18-49, out-performing NBC by +43% and +22%, respectively.

• Season to date, Univision ranks #1 on Friday night among both Adults 18-34 and Adults 18-49; #2 M-F among Adults 18-34.

• On Monday night, Univision ranked as the #4 network among both Adults 18-34 and Adults 18-49, out-delivering NBC in both demographics.  Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

·         On Tuesday night, President Obama delivered his State of the Union Address which was televised across various networks including: ABC, CBS, FOX, NBC, UNI (aired late fringe).  Because it pre-empted most primetime programming, there will be no network/program ranker for the night. 

• On Wednesday night, Univision ranked as the #3 network among Adults 18-34 and #4 among Adults 18-49, out-delivering NBC in each demographic.  Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-34; top 15 for Adults 18-49.

• On Thursday night, Univision ranked as the #4 network among Adults 18-34 and Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

• For the sixth consecutive Friday night, Univision ranked #1 among Adults 18-34 and Adults 18-49.  Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

• Airing “Sabado Gigante” (Giant Saturday), Univision ranked #4 among both Adults 18-34 and Adults 18-49.  The network out-delivered CBS among Adults 18-34 and NBC among Adults 18-49.  “Sabado Gigante” saw increases over the prior week among Total Viewers 2+ (2.2 Million, +5%), Adults 18-49 (845,000, +2%), and Adults 18-34 (347,000, +11%).  Also, it ranked among the top 10 programs of the evening for each demographic.

• On Sunday night, Univision ranked #3 among Adults 18-34 and #4 among Adults 18-49, out-delivering NBC in both demographics.  Also, Univision’s entire primetime lineup ranked among the top 20 programs for each demographic.

ü  At 7 p.m., Unvision aired a special, Jenni Rivera themed edition of “Aqui y Ahora” (Here and Now), which saw increases over the prior week among Total Viewers 2+ (2.8 Million, +21%), Adults 18-49 (1.3 Million, +32%), and Adults 18-34 (522,000, +37%).  It was the highest rated telecast of the season among Total Viewers 2+ and second highest among Adults 18-49.

ü  Following “Aqui” at 8 p.m., “Simplemente Jenni,” a Don Francisco hosted special featuring interviews with Jenni Rivera’s family, averaged 3.7 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 799,000 Adults 18-34.

ü  At 9 p.m., “Jenni Rivera…La Diva Vive,” a Don Francisco hosted special highlighting Jenni Rivera’s appearances on “Don Francisco Presenta” and “Sabado Gigante”, averaged 4.2 Million Total Viewers 2+, 2.1 Million Adults 18-49, and 868,000 Adults 18-34.

ü  Following “Diva” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) saw increases over the prior week among Total Viewers 2+ (3.1 Million, +30%), Adults 18-49 (1.5 Million, +45%), and Adults 18-34 (619,000, +57%).

• At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #3 network for the hour (M-F) among Adults 18-34 and #4 among Adults 18-49.  “Por Ella Soy Eva” averaged 4.1 Million Total Viewers 2+, 2.2 Million Adults 18-49, and 951,000 Adults 18-34.

• Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #3 network among Adults 18-34 and #4 for Adults 18-49 for the hour (M-F).  “Amores Verdaderos” averaged 4.6Million Total Viewers 2+, 2.5 Million Adults 18-49, and 1.1 Million Adults 18-34.

• Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #2 network for the hour (M-F) among Adults 18-34 and #3 for Adults 18-49.  “Amor Bravio” averaged 3.9 Million Total Viewers 2+, 1.9 Million Adults 18-49, and 837,000 Adults 18-34.