ABC Family’s ‘Pretty Little Liars’ is TV’s Number 1 Show in F12-34 and ‘Most-Tweeted’ TV Series for the Seventh Straight Tuesday

via press release:

“Pretty Little Liars” is Tuesday’s #1 TV Telecast for the 7th Straight Week in Females 12-34; #1 Cable TV Telecast in Women 18-34 and Women 18-49; Pacing for Biggest Season Ever in Target 18-34 and 18-49 Demos


~ Tuesday’s Most-Tweeted TV Series for 7th Consecutive Week,

Generating More Than Five Times the Amount of the #2 Cable Entertainment Show


“The Lying Game” is Tuesday’s #2 Scripted TV Telecast in Female Teens

And Cable TV’s #1 Original Scripted Telecast at 9PM in Females 12-34


“Pretty Little Liars” (8:00 – 9:00 p.m.)


ABC Family’s hit original series, “Pretty Little Liars,” stood as Tuesday’s #1 TV telecast for the 7th consecutive week in both Females 12-34 (1.64 million/3.6 rating) and Female Teens (721,000/6.1 rating) – each week since its Winter premiere – and was the #1 cable TV telecast in Women 18-34 (917,000/2.7 rating) and Women 18-49 (1.24 million/1.9 rating).


2012’s #1 most-tweeted cable TV series, for the 7th week in a row “Pretty Little Liars” was Tuesday’s #1 ‘most social’ TV series according to SocialGuide, with 432,954 tweets (17.8 share) and 192,224 uniques (16.6 share). In fact, “Pretty Little Liars” generated more than 5 times the number of tweets than the #2 cable entertainment series, Oxygen’s “The Bad Girls Club: Atlanta” (+452% vs. 78,394), and more than 4 times the number of uniques (+365% vs. 41,336).


  • At 8 o’clock, “Pretty Little Liars” ranked as TV’s #1 telecast in Women 18-34, Females 12-34, Teens 12-17 and Female Teens, and as cable TV’s #1 telecast in Adults 18-34 (1.03 million/1.5 rating), Women 18-49 and Viewers 12-34 (1.81 million/2.0 rating).


  • Season to date, “Pretty Little Liars” is pacing for its best season in the series’ history in Adults 18-34 (1.18 million/1.7 rating), Women 18-34 (1.00 million/3.0 rating), Adults 18-49 (1.51 million/1.2 rating) and Women 18-49 (1.26 million/2.0 rating).


“The Lying Game” (9:00 – 10:00 p.m.)


At 9 o’clock, “The Lying Game stood as cable TV’s #1 original scripted telecast in the hour in Females 12-34 (595,000/1.3 rating) and Female Teens (300,000/2.6 rating), and ranked #2 overall across Tuesday’s scripted cable TV telecast in Female Teens, behind only “Pretty Little Liars.”


Source: NTI, 2/19/13, U.S. ratings, Live + Same Day; Social Media Source: SocialGuide.

blog comments powered by Disqus