ABC's 'The Middle', 'The Neighbors' & 'Modern Family' Post Gains

Categories: Network TV Press Releases

Written By

February 21st, 2013

via press note:

Up for the 2nd straight week, ABC’s Modern Family once again finished as Wednesday’s #1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).

 

Building week to week at 8pm against the opening half-hours of Idol and Survivor, ABC’s The Middle outdelivered NBC’s Whitney by a best-ever 4.9 million viewers and by 100% in Adults 18-49. In addition, the ABC comedy increased its advantage over Survivor in the half-hour to 31% in Adults 18-34 (up from 18% the prior week). The Middle was up over the prior week in Total Viewers (+6%) and Adults 18--49 (+16%). In addition, the show surged 31% in Adults 18-34 to equal its best number since the beginning of November – since 11/7/12.

 

Also improving week to week at 8:30pm, ABC’s The Neighbors took full control of its comedy competition, defeating NBC’s Guys With Kids by its biggest margins ever of 110% in Total Viewers and 73% in Adults 18-49. Increasing week to week in viewers (+7%) and young adults (+12%), The Neighbors posted its best results in 4 weeks – since 1/23/13. The new ABC family comedy posted its 2nd-highest rating ever with Kids 2-11.

 

More than doubling its Adult 18-49 lead-in at 9pm (+105%) and continuing to grow its numbers, ABC’s Modern Family beat its nearest scripted competition the half-hour by 50% (Criminal Minds). The ABC comedy ranked as the #1 TV show of the night over Idol across all key Men demos (M18-34/M18-49/M25-54). Up for the 2nd week running, Modern Family gained 6% in Total Viewers and 3% in Adults 18-49.

 

In the 9:30pm half-hour, ABC’s Suburgatory beat out the second half-hour of NBC’s L&O: SVU by 18% Adults 18-49. Improving its slot year to year, Suburgatory was up by 9% in Total Viewers from the same night last year.

 

During the 10 o’clock hour, ABC’s A Special Edition of 20/20: Mad About Oscar with Katie Couric was up over the year-ago ABC Oscar special in the hour by 4% in Total Viewers.

 
  • Frank

    I like the connection of Sue and the boyfriend.She is a delight to watch11

  • chris23

    ABC Press Releases have hit a NEW LOW!!!

    “The new ABC family comedy posted its 2nd-highest rating ever with Kids 2-11.”- ABC PR In Regards to Neighbors ratings.

    ABC your grasping at straws here. This is not Nickelodeon or Disney Junior ok, this is Network TV where advertisers pay for the Coveted 18/49 and 18/34 ratings.

    I’ve seen Pathetic PR from ABC before but this takes the cake!!

  • Flare

    @Chris if the kids demo is super high it is possible to sell with that demo for ads targeting kids

  • Jeff R.

    Nothing wrong with the nets targeting kids and families. Those kids will be in the target demo in a few years. The Neighbors is a keeper. It’ll grow with some patience and some summer repeats, a la The Middle a few years ago.

  • JacobYates

    @chris23
    The 2-11 demo could attract advertisers that want to sell products for kids. You don’t have to be nickelodeon for the 2-11 demo to matter. Neighbors is staying, like it or not.

  • PAK

    Sue is my favorite character on TV. Hope she never loses her ability to see the best in any situation. She’s a delight!

© 2014 Tribune Digital Ventures