Report: Nielsen Ratings to Include Streaming, X Box and iPad Viewing Starting in Fall 2013

Categories: 1-Featured,Broadcast TV,Cable TV

Written By

February 21st, 2013

Fans and networks have long complained that Nielsen's measurment system does not accurately reflect the ways viewers watch television shows in the 21st century. Now the rating service is doing something about it. According to The Hollywood Reporter, on Tuesday, the What Nielsen Measures Committee, which is comprised of representatives from broadcast and cable networks, local affiliates and advertising agency executives, agreed that by the start of the Fall 2013 season, Nielsen will measure "viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation," as well as traditional television viewing.

This change will involve installing new software and hardware in Nielsen households. However, this does not mean that the daily ratings numbers will include viewers who streamed an individual episode of a given show. "The shift doesn’t mean Nielsen will begin to provide ratings data for, say, Netflix. Nielsen will capture how much time is spent on that kind of viewing, but to actually provide ratings, Netflix would have to agree to encode its program signals so that Nielsen software can identify them and trace their source. "

 

 
  • sergio

    Guys Netflix doesnt have the seasons until they are over and several months after or even until they are in DVD, so how is that going to affect a tv show raiting?.. that just doesnt make sense..

  • gg

    To this day, I still don’t know how one can get a nielsen box and be a nielsen viewer? LOL

  • cimmer

    I know there are people out there reading this reading this right now that are thinking ‘if only this had been around when my show (fill in the blank) was on, it never would have been cancelled and everyone would have seen the millions of uncounted viewers that were watching it online’.

  • cimmer

    Note to self, don’t try to type with a lap full of cats. lol

  • http://tvbythenumbers.com Robert Seidman

    That would be cool if that added On Demand too. It would give the channels a reason to show more episodes at a time.

    On Demand is *already* counted in the C3 ratings (if it’s viewed within 3 days of the original telecast and carries the same commercials that ran on TV) used for the advertisers. Where I am (Bay Area Comcast), ABC, CW, FOX & NBC all block fast forwarding on On Demand and carry full national ad loads for shows within the 3 day window and would get counted in the C3 ratings.

    At least in my case, CBS shows currently do not carry the ads that ran in the telecast or block fast forwarding via On Demand.

  • PurpleDrazi

    @cimmer

    “Note to self, don’t try to type with a lap full of cats”

    LOL! Wise words to live by.

    I also agree with you that people are going to blow this out of proportion. There may be some interesting data that comes out of it but ultimately this will have no effect on a shows renewal/cancelation chances.

  • cas

    So basically they are wasting their time, because it is not going to help a renew/cancel status. Plus, Netflix usually only offers seasons that are not currently on, so how could you use that to gauge how many people are watching the current season. But I do think they should count On Demand somehow, because I watch a lot of shows that way and I bet most people do too, and they still have commercials and you can’t always fast foward through them, like with ABC.

  • cas

    Oops I guess I just learned On Demand is counted. I thought the C3 ratings, didn’t help for a renewal though?

  • kalena_henden

    What about the numbers for Hulu (which is owned by several studios/networks) and the networks own websites? They make ad money for the network just like the broadcast. I’m interested in those numbers. The BBC across the pond advertises how many people have watched their stuff online.

  • Ultima

    @cas
    So basically they are wasting their time, because it is not going to help a renew/cancel status.

    Because that’s the only thing that’s important? Your time is clearly being wasted by this, however.

    @kalena henden
    What about the numbers for Hulu (which is owned by several studios/networks) and the networks own websites?

    Those are already tracked by the networks independently of Nielsen.

© 2014 Tribune Digital Ventures