Royalty Reigns Over Key Competitors as 'My Little Pony Friendship is Magic' Takes the Top Spot with the Special Coronation Episode

Categories: Press Releases

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February 21st, 2013

via press release:

ROYALTY REIGNS OVER KEY COMPETITORS

AS “MY LITTLE PONY FRIENDSHIP IS MAGIC” TAKES THE TOP SPOT

WITH THE SPECIAL CORONATION EPISODE

The Hub Continues to Demonstrate Year-to-Year Growth in All Key Demos Thanks to Weekend Programming, Strong Movies, and Key Primetime Series

Proving Its Status as a Network for Children and their Families, The Hub is Tops in Co-Viewing: More Kids 2–11 Are Watching with an Adult 18–49

than Any Other Kids Cable Network

LOS ANGELES – The Hub TV Network proves why it is the fastest growing children’s cable network. The special coronation episode of “My Little Pony Friendship is Magic” outperformed Cartoon Network, Nicktoons, Teen Nick, Disney XD, Nick Jr., and Sprout in a variety of demos.

 

Additionally, The Hub continues to demonstrate year-to-year growth in Total Day and Prime with double-digit growth in all key demos due to strong performances by “My Little Pony Friendship is Magic,” “Littlest Pet Shop,” “Kaijudo: Rise of the Duel Masters,” “R.L. Stine’s The Haunting Hour: The Series,” and “Family Game Night” during the weekend, as well as the Tuesday primetime block of “Superman: The Animated Series,” “Batman Beyond,” and “Batman: The Animated Series,” along with primetime movies, “Zathura: A Space Adventure” and “The Nightmare Before Christmas.”

 

Also, in Total Day, The Hub is tops in co-viewing, thereby validating its status as a network for children and their families. More Kids 2–11 are watching The Hub with an Adult 18–49 than any other kid cable network, including Nickelodeon, Disney Channel, Cartoon Network, Disney XD, TeenNick, Sprout, Nick Jr., Nicktoons, Adult Swim and Nick at Nite.

 

“My Little Pony Friendship is Magic” Highlights:

 

A new episode of “My Little Pony Friendship is Magic” (Saturday, 10:30 a.m. ET) beat key competitors in numerous demographics, including the following:

 

- Kids 2–11, The Hub outperformed Teen Nick (+240%), Nicktoons (+136%) and Sprout (+101%).

 

- Girls 2–11, The Hub outperformed Nicktoons (+526%), Teen Nick (+168%), Sprout (+90%), Disney XD (+42%), Nick Jr. (+41%) and Cartoon Network (+22%).

 

- Kids 6–11, The Hub out-performed Sprout (+353%), Nick Jr. (+115%), Teen Nick (+37%) and Nicktoons (+9%).

 

- Girls 6–11, The Hub out-performed Sprout (+500%), Nicktoons (+380%), Nick Jr. (+324%), Cartoon Network (+36%) and Teen Nick (+33%).

 

“My Little Pony Friendship is Magic” also earned year-to-year time period delivery gains among Kids 2–11 (+111%), Girls 2–11 (+80%), Kids 6–11 (+187%), Girls 6–11 (+177%), Adults 18–49 (+139%), Women 18–49 (+216%), Adults 25–54 (+116%) and Women 25–54 (+184%).

 

Additional Program Highlights (all times ET):

 

A new episode of “Littlest Pet Shop” (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2–11 (+56%), Kids 6–11 (+208%), Adults 18–49 (+76%), Women 18–49 (+66%), Adults 25–54 (+65%) and Women 25–54 (+53%).

 

Saturday’s powerhouse block of “My Little Pony Friendship is Magic” and “Littlest Pet Shop” (10 a.m. – 12 p.m.) earned year-to-year time period delivery gains among Kids 2–11 (+48%), Kids 6–11 (+138%), Adults 18–49 (+40%), Women 18–49 (+50%), Adults 25–54 (+29%) and Women 25–54 (+36%).

 

“Kaijudo: Rise of the Duel Masters” (Saturday, 4 p.m.) earned year-to-year time period delivery gains among Kids 2–11 (+13%), Boys 2–11 (+73%), Kids 6–11 (+50%), Boys 6–11 (+147%), Adults 18–49 (+86%), Women 18–49 (+121%), Adults 25–54 (+108%) and Women 25–54 (+146%).

 

“R.L. Stine’s The Haunting Hour: The Series” (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Kids 6–11 (+3%), Adults 18–49 (+14%) and Adults 25–54 (+61%).

 

“Family Game Night” (Sunday, 7 p.m.) earned year-to-year time period delivery gains among Boys 2–11 (+37%), Adults 18–49 (+46%) and Women 18–49 (+158%).

 

The Hub’s Monday night “Zathura: A Space Adventure” movie (8–10 p.m.) earned year-to-year time period delivery gains among Kids 2–11 (+445%), Kids 6–11 (+375%), Adults 18–49 (+567%), Women 18–49 (+850%), Adults 25–54 (+438%) and Women 25–54 (+700%).

 

The Hub’s Tuesday night mix of “Superman: The Animated Series”, “Batman Beyond” and “Batman: The Animated Series” (8–10 p.m.) earned year-to-year time period delivery gains among Kids 2–11 (+41%), Boys 2–11 (+117%), Adults 18–49 (+269%), Women 18–49 (+140%), Adults 25–54 (+107%) and Women 25–54 (+32%).

 

The Hub’s Wednesday night “The Nightmare Before Christmas” movie (8–10 p.m.) earned year-to-year time period delivery gains among Kids 2–11 (+72%), Kids 6–11 (+67%), Adults 18–49 (+58%), Women 18–49 (+11%) and Adults 25–54 (+62%).

 

The Hub’s Thursday night “ALF” lineup (8­–10 p.m.) earned year-to-year time period delivery gains among Adults 18–49 (+58%), Women 18–49 (+94%), Adults 25–54 (+98%) and Women 25–54 (+167%).

 

Daypart Highlights:

In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+18%), Kids 6–11 (+5%), Adults 18–49 (+29%), Women 18–49 (+56%), Adults 25–54 (+15%) and Women 25–54 (+38%).

 

In Prime (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year time period delivery gains among Adults 18–49 (+31%), Women 18–49 (+59%), Adults 25–54 (+32%) and Women 25–54 (+67%).

 

Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2–11 watching with Adults 18–49. Thirty-nine percent (39%) of The Hub’s Kids 2–11 watched with an Adult 18–49, ahead of Sprout (33%), Nick Jr. (28%), Nickelodeon (25%), Cartoon Network (21%) and Disney Channel (19%), among others.

 

(Source: The Nielsen Company, program based dayparts, most current, 2/11/13–2/17/13 vs. 2/13/12–2/19/12, growth by delivery, co-viewing from NPower)

 

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

 

 
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