ABC’s ‘Grey’s Anatomy’ Builds Against ‘American Idol’, ‘Scandal’ Continues to Win at 10PM

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via press note:

Up against Idol and CBS’ top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC’s Zero Hour drew 2.2 million more viewers than NBC’s comedies (Community/Parks and Recreation). Zero Hour held 100% of its week-ago series debut numbers in both Adults 18-34 and Men 18-34.

 

Shooting up from its lead-in at 9pm (+173%) against the second hour of Idol, ABC’s Grey’s Anatomy moved up to rank as the top scripted show in its slot among Adults 18-49 and stood as Thursday’s #1 drama. During the 9 o’clock hour, Grey’s outdelivered CBS’ Person of Interest by 3% and NBC’s comedies by 150% (Parks and Recreation/1600 Penn). Although facing Idol in the hour this week, Grey’s was up by 7% in Adults 18-49 over the prior week.

 

ABC’s Scandal led the 10pm hour in Adults 18-49 by 17% over CBS’ Elementary to finish as the #1 series in its slot for its 9th telecast in a row. In fact over its last eight original broadcasts, Scandal has delivered the series’ Top 8 highest-rated airings in Adults 18-49 and 7 of its most-watched overall. For its 6th straight telecast, the ABC sophomore drama improved its hour year to year in Total Viewers (+21%) and Adults 18-49 (+29%). Scandal is consistently one of the most active shows on Twitter each Thursday, and so far this season has generated nearly 2.3 million tweets.

 

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