ABC's 'Jimmy Kimmel Live' Posts Weekly Gains to Beat Letterman and Nearly Tie Leno

Categories: Late Night TV Ratings,Press Releases

Written By

February 22nd, 2013

via press note:

During the week of February 11, 2013, ABC’s Jimmy Kimmel Live grew week to week in both Total Viewers (+1%) and Adults 18-49 (+7%) to deliver its best performance in 3 weeks in the young adult demo – since the week of 1/21/13. JKL also saw enormous gains over the same week last year of 41% in Viewers and 40% among young adults, growing year over year in each week since moving to 11:35pm.

 

  • · Jimmy Kimmel Live was the week’s #1 broadcast talk show in late-night among Adults 18-34, beating NBC’s The Tonight Show with Jay Leno by 4% and CBS’ The Late Show with David Letterman by 25%. In fact, JKL claimed the highest-rated broadcast in late-night among Adults 18-34 with its Thursday telecast (2/14/13).

 

  • · ABC’s JKL ran in a near tie with NBC’s The Tonight Show among Adults 18-49, with just 76,000 young adult viewers separating the two programs during the week.

 

  • · ABC’s JKL beat CBS’ The Late Show by 8% in Adults 18-49, marking the ABC program’s 5th win in the last 6 weeks over Letterman.
 
  • Max

    awesome

  • Brad

    It really is a three way tie. It really is.

  • Brad

    Two important facts…

    “Jimmy Kimmel Live was the week’s #1 broadcast talk show in late-night among Adults 18-34, beating NBC’s The Tonight Show with Jay Leno by 4% and CBS’ The Late Show with David Letterman by 25%.”

    “ABC’s JKL ran in a near tie with NBC’s The Tonight Show among Adults 18-49, with just 76,000 young adult viewers separating the two programs during the week.”

    So the question advertisers must ask themselves, do they want more younger, 18-35 viewers or more 18-49 viewers.

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