‘CBS This Morning’ Posts Year-to-Year Gains in Viewers, Adults 25-54 and Households

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via press release:

 

“CBS THIS MORNING” POSTS YEAR-TO-YEAR GAINS IN VIEWERS (+10%), ADULTS 25-54 (+11%), WOMEN 25-54 (+9%) AND HOUSEHOLDS (+10%) COMPARED TO LAST YEAR

“CBS THIS MORNING” IS ONLY NETWORK MORNING NEWS PROGRAM TO SHOW GROWTH IN BOTH ADULTS 25-54 AND WOMEN 25-54 COMPARED TO LAST YEAR

CBS THIS MORNING posted year-to-year gains among viewers, adults 25-54 – the demographic most important to those who advertise in news – women 25-54 and households compared to last year. CBS THIS MORNING was the only network morning news program to show growth in both adults 25-54 and women 25-54 compared to last year. CBS THIS MORNING added +260,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending Feb. 15.

 

CBS THIS MORNING

Week Ending Feb. 15, 2013 Week Ending Feb. 17, 2012 % Change

Viewers

3.03m 2.77m +10%

 

Adults 25-54

1.0/7 0.9/7 +11%

 

Women 25-54

1.2/7 1.1/7 +9%

 

Households

2.3/8 2.1/8 +10%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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