'Good Morning America' is Number 1 for 2nd Straight Week of February Sweep

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February 22nd, 2013

via press release:

“GMA” #1 For Second Straight Week of February Sweep

“GMA” Leads “Today” by 753,000 Total Viewers and 46,000 Adults 25-54

“GMA” Continues to Grow Season-to-Date in Demo and Total Viewers While “Today” Declines by Double-Digits

 

For the week of February 11, 2013, ABC News’ “Good Morning America” ranked No. 1 to deliver its 2nd winning week in a row in both Total Viewers (5.489 million) and Adults 25-54 (2.055 million), according to Nielsen Media Research. The ABC morning newscast has ranked No. 1 in Total Viewers in all 20 weeks of the season and in 15 of 20 weeks in Adults 25-54. Further, “GMA” has ranked No. 1 every week in Total Viewers for the past six months (the last 26 weeks) and in 31 of the last 33 (behind “Today” only during the 2 weeks of the Summer Olympics). Further, “GMA’s” 26 consecutive weeks at No. 1 mark its longest run in 20 years – since the 1992-93 season, w/o 11/9/92 – w/o 6/28/93. In Adults 25-54, “GMA” ranked No. 1 in 19 of the past 24 weeks.

 

Leading the second full week of the 2013 February sweep, “GMA” outperformed NBC’s “Today” (4.736 million and 2.009 million, respectively) by +753,000 Total Viewers and by +46,000 Adults 25-54, leading the NBC morning program by its largest Total Viewer advantage since premiere week nearly 5 months ago – since w/o 9/24/12.

 

“GMA” saw week-to-week increases (5.385 million and 2.043 million, respectively on w/o 2/4/13) in both Total Viewers (+2%) and Adults 25-54 (+1%). “GMA” stood as the only morning newscast to improve from the prior week in both measures, as “CBS This Morning” was down (-3%/-3%), while NBC’s “Today” was mixed (flat/+1%).

 

“GMA” improved on its year-ago Total Viewer audience by +10% (5.001 million on w/o 2/13/12), growing in all 20 weeks of the season. Year to year, NBC’s “Today” saw its overall audience fall by double digits (-16%).

 

Season to date “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+538,000) in more than 21 years, and in the key adult news demo (+64,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

 

Season to date “GMA” is up in both Total Viewers (+6%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-21%, respectively; CBS’ “This Morning” is mixed +8%/flat, respectively). “GMA” is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years – since the 2005-06 and 2008-09 seasons, respectively.

 

For the week, “GMA” bettered “CBS This Morning” in Total Viewers (+81%) and Adults 25-54 (+78%).

 

According to Nielsen Fast Affiliate time period data for Wednesday, February 20, 6.121 million viewers welcomed Robin Roberts back to the "Good Morning America" anchor desk, making the broadcast No. 1 in both Total Viewers (6.121 million for ABC vs. 4.933 million for NBC) and Adults 25-54 (2.276 million for ABC vs. 2.240 million for NBC).

 

Roberts’ return was five months to the day since she underwent a bone marrow transplant to treat myelodysplastic syndrome (MDS), a rare blood disorder.

 

 

WEEK OF 2/11/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

ABC 5,489,000 1.7/12; 2,055,000 4.1/15

NBC 4,736,000 1.7/12; 2,009,000 3.6/13

CBS 3,029,000 1.0/ 7; 1,157,000 2.3/ 8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/11/13, 2/4/13 & 2/13/12. Most Current - 2012-2013 Season (9/24/12 – 2/17/13) and 2011-2012 Season (9/19/11 – 2/12/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

 
  • Jennifer

    Go GMA!

  • Peg

    @ Jennifer –
    I’m with you…”Go GMA!” :-)

    Can’t wait to see the numbers for ”Today” this past week when Matt Lauer was on vacation at the same time the beloved Robyn Roberts made her triumphant return to GMA! Does ANYONE like Lauer???

  • Joe Johnson

    CBS this morning is 2.4 million viewers behind the leader daily,maybe they need another change of anchors,these 3 don’t show me much. old Charlie making 8 million a year,Oprah’s girlfriend making 2 million a year and a washed up White House liberal correspondent pushing 40 making 2 million a year and cuts people off before they get the answer out. For the 12 million a year spent on these 3, CBS could do much better.like Sheryl Atkisson

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