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Via NBC's Press Release
JAY LENO AND JIMMY FALLON SCORE #1 FINISHES IN 18-49 VIEWERS AND TOTAL VIEWERS FOR THE WEEK OF FEB. 11-15
'TONIGHT' HAS OUT-DELIVERED ‘Late Show’ FOR 13 WEEKS IN A ROW IN 18-49 VIEWERS AND TOPPED ‘KIMMEL’ FOR FIVE OF SIX WEEKS
‘LATE NIGHT’ HAS BEATEN ‘LATE Late Show’ IN 18-49 VIEWERS FOR 19 WEEKS IN A ROW AND TOPPED ‘Nightline’ HEAD-TO-HEAD FOR SIX OF SIX WEEKS
UNIVERSAL CITY, Calif. – February 22, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in viewers 18-49 and total viewers versus its ABC and CBS time-slot competition for the week of February 11-15, with Jay generating bigger audiences than CBS's "Late Show with David Letterman" in every key ratings category.
Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 13 weeks in a row and topped "Kimmel" for five of their six head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 17 weeks in a row and "Kimmel" for six of six weeks.
At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" ranked #1 versus the ABC and CBS competition in 18-49 viewers, total viewers and virtually all other key ratings categories. “Late Night” beat ABC's "Nightline" for the week in their head-to-head half-hour in every key measure: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Jimmy also delivered bigger audiences than CBS's "Late Late Show with Craig Ferguson" in all those categories except men 25-54, where the two shows tied.
Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for the last 19 weeks in a row and prevailed in total viewers for 16 of the last 17 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for six weeks in a row in viewers 18-49 and three weeks in a row in total viewers.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of February 11-15. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.7/3*
12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.5 million viewers
CBS “Late Show,” 3.2 million viewers
ABC “Kimmel,” 2.5 million viewers*
12:35-1:05 a.m. ET
ABC “Nightline,” 1.5 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.6 million viewers
CBS “Late Late Show,” 1.5 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers
* Tuesday’s “Kimmel” is excluded from these averages.
SEASON TO DATE
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.8/3**
12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**
12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 3.1 million viewers
ABC “Kimmel,” 2.8 million viewers**
12:35-1:05 a.m. ET
ABC “Nightline,” 1.7 million viewers**
12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers
** Since January 8.
SELECTED CABLE RESULTS, WEEK OF FEBRUARY 11-15
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7
TBS, 11 p.m.-midnight, “Conan,” 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.1
Adult Swim, 12:30-1:30 a.m. ET, 0.6
Each adult 18-49 rating point equals 1.27 million viewers
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million
TBS, 11 p.m.-midnight, “Conan,” 0.8 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million
Doug, Leno’s pre 2009 Tonight Show beat Conan’s Tonight Show in EVERY age group even the youngest! You also don’t like to even address how Conan’s awful Tonight Show was losing to Letterman even before The Jay Leno Show began!
As for my assertion that lead-ins matter less than they used to, that’s more an educated assumption than anything. I don’t know of any recent study on this. However, there was a study that showed “inheritance effects” (aka lead-ins) dropped after the remote control became common in the 80s, but then surprisingly increased from 1992 to 2002. It would be logical that the DVR and time-shifting would have some effect since live viewing decreases each year. Just glancing at the ratings, however, make it apparent that it doesn’t have a huge effect.
My anecdotal evidence is that I rarely watch network shows live, but very often watch them on the DVR the same night (thus would be included in the ratings if I were a Nielsen family, despite the fact I do it to skip through the commercials). My mom is the same way.
Bill is quick to point out that lead-in retention isn’t important nowadays in networks renewing or canceling shows. That certainly wasn’t the case in the mid 90s, when shows like “Madman of the People” and “The Single Guy” were canceled with huge ratings, but poor retention from their lead-ins (shows called “Seinfeld” and “Friends”).
As usual, Mario ignores the point…that post 2010 Leno fails to match Conan’s Tonight Show ratings, especially among the younger viewers.
Poor, poor Mario. Can’t handle the truth.
In other news…looks like the “Weekend Late Show” seems to have received the comedic ax?
Doug, you and your redneck brain keep ignoring the fact that Conan FAILED at Tonight by losing to Letterman and losing to Leno’s Tonight in ALL age groups!
If Conan was doing so well he would’ve never been fired and rejected by ALL over the air networks!
“I’m not sure what you’re referring to when you say Jay did 1.2 pretty much every week following The Voice’s first run. Clearly, not this season because Jay NEVER got a 1.2 on Monday this season.”
The Voice’s first run in 2011 ran at 10 pm and did 3s and 4s in the demo. Jay mostly did 1.2 after it, which of course was enough to alter the full weekly equation.
“Following The Voice and Revolution (which regularly crushed H50, sometimes by more than a full ratings point) this season, Jay has averaged a .9 and Dave has averaged a .7 (and remember that Dave tends to do better in the finals). Those numbers may be close to what you get if the network ratings were reversed, and not the .4 to .5 differential you suggested.”
Dave barely rounded to .7 last week with a new H5-O, new CSI, new Elementary, and new Blue Bloods. Replace 3 of those with epic bombs and there’s no way Dave is still at .7.
Jay nearly hit 0.8 last week with everything but Chicago Fire hitting the floor hard. You give him hits every single night, .9 with some gusts up to 1.0 is not a stretch, imo.
The key is this isn’t just about NBC doing way better or CBS doing way worse. It’s about both at the same time.
Badlands, thanks for the explanation on the changing times. Will just say that I never agreed with the site’s mockery of “retentionistas”, who claimed a pretty big win with the cancellation of that Rob Schneider sitcom.
Mario…take your head out of the toilet. Why do we keep paying attention to your nonsensical ramblings?
Go ahead and crow about some former comic who is some monarch for scoring some 0.8s. It’s laughable. He’s generic vanilla ice cream. If that’s your taste, so be it.
I’ll never understand fanbois…especially those who change their handle every other month, Mario…
ABC used its post-Oscar Kimmel promo, surely the most watched Kimmel promo that will ever exist, to note that since Kimmel switched to 11:30 he has generated “triple the Tweets and double the Facebook followers.” Didn’t think the situation was that dire.
Sometimes the jokes write themselves…
“Michelle Obama says she’s eyeing another campaign in 2016 and, contrary to speculation, it doesn’t involve running for public office.
During her first appearance on “Late Night With Jimmy Fallon” on Friday, the host asked her to consider a Michelle-Hillary ticket for president in 2016. The latter is former Secretary of State Hillary Rodham Clinton, who lost the 2008 Democratic presidential nomination to Mrs. Obama’s husband. Speculation is rampant that Clinton is gearing up to run again in 2016.
“You know, I have my eye actually on another job. And I hear that when Jay Leno retires that ‘The Tonight Show’ position is going to open, and I’m thinking about putting my hat in the ring,” the first lady said.
“I got my hat in the ring,” Fallon replied.
They both knew tongue in cheek the thought of Leno leaving his show voluntarily is nonexistent.
“They both knew tongue in cheek the thought of Leno leaving his show voluntarily is nonexistent.”
Unlike Dave, who gracefully stepped aside. Hope he’s enjoying his golden years in seclusion.
Conan expands his late night offering on TBS: http://tvbythenumbers.zap2it.com/2013/02/26/tbs-orders-new-late-night-comedy-series-starring-pete-holmes/171010/?utm_campaign=WP%20%3E%20Twitter&utm_medium=twitter&utm_source=twitter
Monday Feb 25th (56 metered markets)
Deception 2.5/4
Hawaii 5-0(R) 4.5/8
Castle 7.5/13
Leno 3.2/8 2.1/6
Letterman 2.9/7 2.1/6
Kimmel 3.0/7 1.8/5
Nightline 1.4/5
Fallon 1.3/4 1.1/4
Ferguson 1.4/5 1.0/4
Thanks, GAR. Interesting how Jay won the overnight demo by maybe 60%, but the 56 metered market viewers by only 10% in the first half hour and the second half was a tie.
This Conan companion is in an interesting spot. Conan got him the gig, but is also giving him the lead-in.
Morrissey cancels his appearance on JKL because the Duck Dynasty people were booked on the same day. Booking department faux pas?
If you’re going to upset a guest, might as well be Morrissey. He was going to get angry at you eventually anyway.
Long as we’re on the topic, Johnny did not book a lot of music guests whose young fans would scream throughout the show. One memorable exception, and I wish this video had more of Johnny’s resignation…
http://www.youtube.com/watch?v=WOLwWT8CKXc
Feb 26th (56 metered markets)
Golden Boy 6.9/12
Smash 2.6/5
Body of Proof 4.7/8
Letterman 3.1/8 2.4/7
Leno 3.0/7 1.9/5
Kimmel 2.5/6 1.7/5
GAR, you know what I’m going to say: Jay is getting crushed in the 2nd half hour.
Conan needs some of that Big Bang magic tonight after a difficult start to the week. Johnny Galecki is first guest. Fortunes have been lost betting against any aspect of Big Bang’s staying power.
The retention rate of Leno and his audience is an interesting one. Obviously an issue Letterman can use to sway advertisers his way, that his audience sticks around, that people don’t jump ship so easily. Of course who wouldn’t jump ship when it’s Jay Leno at the helm. Lol. Jk.
“The retention rate of Leno and his audience is an interesting one. Obviously an issue Letterman can use to sway advertisers his way, that his audience sticks around, that people don’t jump ship so easily.”
I was thinking it was just that Leno’s forte is the monologue and Letterman’s is interviews.
Adult Swim wins again.
Nice to see Stewart & Colbert tie for second among talk shows.