via press release:
‘DEADLIEST CATCH’ CAPTAINS TRADE BERING SEA FOR AUSTIN AND MAKE SXSW DEBUT
– Captains Sig Hansen, Johnathan Hillstrand and Keith Colburn to Discuss
‘Twitter for Tough Guys’ and to Host ‘Captains’ Concert’ –
LOS ANGELES – Social media is about transparency and breaking down barriers. But what happens when the passionate fans, captains and crews of Discovery Channel’s DEADLIEST CATCH take to these platforms to extend their relationships beyond the TV screen?
Attendees of the 20th Annual SXSW Interactive Festival will find out next month when Discovery Channel makes its inaugural appearance with Deadliest Catch’s Twitter for Tough Guys. Captains Sig Hansen, Johnathan Hillstrand and Keith Colburn will candidly discuss the role social media has played in their relationship with their fans. The panel will also offer an in-depth look at the role social media has played in the groundbreaking series, returning in April, and give SXSW goers an exclusive world premiere clip from the ninth season of DEADLIEST CATCH.
Deadliest Catch’s Twitter for Tough Guys
Saturday, March 9 | 12:30-1:30pm | Hyatt Regency Austin | Austin, TX
Additionally, the session will look at how Discovery Channel has encouraged its fans to interact with the series – from popular social media reloads to live, on-air Tweets integrated into last year’s AFTER THE CATCH episodes to innovating across platforms and generating record social media buzz for the series. Proper SXSW Interactive credentials are required to attend this panel.
That evening, viewers of the series and aficionados of great music are invited to The Captains’ Concert, hosted by Discovery Channel and everyone’s favorite captains. The free event at Stubb’s will feature live performances from The Couch, Quiet Company and The Tontons. Space will be limited, and attendees are encouraged to register for the event by following the link below.
Deadliest Catch Presents: The Captains’ Concert
Featuring Black Pistol Fire, Quiet Company & The Tontons
Saturday, March 9 | 8pm | Stubb’s | 801 Red River Street | Austin, TX
Fans attending SXSW, and those who cannot, are encouraged to follow the #CatchSXSW hashtag and @DeadliestCatch on Twitter for updates leading up to and during the panel and the concert. DEADLIEST CATCH fans can also connect with each other year-round at facebook.com/deadliestcatch.