Disney Junior’s ‘Sofia the First’ Hits Series Highs for 2nd Straight Original Telecast
via press release:
On Friday, Disney Channel stood as TV’s #1 network in Total Day in Kids 2-11, Kids 6-11 and Tweens 9-14, and was the #1 cable TV network in Total Viewers. Led by a replay of Austin & Ally, the network delivered Friday’s Top 7 TV telecasts in Kids 2-11, the Top 12 in Kids 6-11 and Top 22 in Tweens, and the Top 7 scripted cable TV telecasts in Total Viewers.
On its daily preschool block, Disney Junior, newest sensation Sofia the First delivered series highs for the second straight original telecast in Kids 2-5, Girls 2-5 and Boys 2-5, and was its #2 original ever in Total Viewers, growing its audience for the 4th straight week. Led by Sofia, the block held Friday’s Top 4 cable TV telecasts in Kids 2-5 and Girls 2-5, and the Top 5 preschool cable TV telecasts in Total Viewers.