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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Total Viewership Gains; 'Revenge' Earns Biggest Percentage Increase in Week 20

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February 25th, 2013

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twentieth week of the 2012-2013 season (February 4-10), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Revenge topped the % adults 18-49 ratings increase from DVR viewing, adding 79% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.651 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/06 ABC 3.7 6.0 2.3 62%
2 Big Bang Theory, THE-02/07 CBS 6.2 8.0 1.8 29%
3 FOLLOWING, THE-02/04 FOX 2.9 4.7 1.8 62%
4 Grey'S ANATOMY-02/07 ABC 3.1 4.7 1.6 52%
5 New Girl-02/05 FOX 2.6 4.1 1.5 58%
6 Criminal Minds-02/06 CBS 2.8 4.2 1.4 50%
7 CSI-02/06 CBS 2.4 3.7 1.3 54%
8 ELEMENTARY-02/07 CBS 2.3 3.6 1.3 57%
9 GLEE-02/07 FOX 2.2 3.5 1.3 59%
10 NASHVILLE-02/06 ABC 1.7 2.9 1.2 71%
11 Once Upon A Time-02/10 ABC 2.2 3.3 1.1 50%
12 CASTLE-02/04 ABC 1.8 2.9 1.1 61%
13 REVENGE-02/10 ABC 1.4 2.5 1.1 79%
14 How I Met Your Mother-02/04 CBS 4.0 5.1 1.1 28%
15 2 Broke Girls-02/04 CBS 3.7 4.8 1.1 30%
16 Family Guy-02/10 FOX 2.5 3.6 1.1 44%
17 OFFICE-02/07 NBC 2.1 3.2 1.1 52%
18 Scandal-02/07 ABC 2.8 3.8 1.0 36%
19 NCIS-02/05 CBS 3.7 4.7 1.0 27%
20 Person Of Interest-02/07 CBS 3.1 4.1 1.0 32%
21 American Idol-THURSDAY-02/07 FOX 4.1 5.1 1.0 24%
22 Chicago Fire-02/06 NBC 1.9 2.9 1.0 53%
23 Hawaii Five-0-02/04 CBS 2.3 3.2 0.9 39%
24 American Idol-WEDNESDAY-02/06 FOX 4.6 5.5 0.9 20%
25 Law And Order:SVU-02/06 NBC 1.5 2.4 0.9 60%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 REVENGE-02/10 ABC 1.4 2.5 1.1 79%
2 NASHVILLE-02/06 ABC 1.7 2.9 1.2 71%
3 Vampire Diaries-02/07 CW 1.1 1.8 0.7 64%
4 Modern Family-02/06 ABC 3.7 6.0 2.3 62%
5 FOLLOWING, THE-02/04 FOX 2.9 4.7 1.8 62%
6 CASTLE-02/04 ABC 1.8 2.9 1.1 61%
7 Law And Order:SVU-02/06 NBC 1.5 2.4 0.9 60%
8 GLEE-02/07 FOX 2.2 3.5 1.3 59%
9 SMASH-02/05 NBC 1.2 1.9 0.7 58%
10 New Girl-02/05 FOX 2.6 4.1 1.5 58%
11 ELEMENTARY-02/07 CBS 2.3 3.6 1.3 57%
12 CSI-02/06 CBS 2.4 3.7 1.3 54%
13 Chicago Fire-02/06 NBC 1.9 2.9 1.0 53%
14 OFFICE-02/07 NBC 2.1 3.2 1.1 52%
15 Grey'S ANATOMY-02/07 ABC 3.1 4.7 1.6 52%
16 Criminal Minds-02/06 CBS 2.8 4.2 1.4 50%
17 ARROW-02/06 CW 1.0 1.5 0.5 50%
18 SUPERNATURAL-02/06 CW 1.0 1.5 0.5 50%
19 Once Upon A Time-02/10 ABC 2.2 3.3 1.1 50%
20 Last Man Standing-02/08 ABC 1.5 2.2 0.7 47%
21 1600 Penn-02/07 NBC 1.1 1.6 0.5 45%
22 DECEPTION-02/04 NBC 1.1 1.6 0.5 45%
23 TOUCH-02/08 FOX 0.9 1.3 0.4 44%
24 Family Guy-02/10 FOX 2.5 3.6 1.1 44%
25 Blue Bloods-02/08 CBS 1.5 2.1 0.6 40%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-02/06 ABC 9826 14477 4651 47%
2 FOLLOWING, THE-02/04 FOX 9012 13219 4207 47%
3 Big Bang Theory, THE-02/07 CBS 18982 22941 3959 21%
4 ELEMENTARY-02/07 CBS 10891 14845 3954 36%
5 CSI-02/06 CBS 10969 14692 3723 34%
6 CASTLE-02/04 ABC 8891 12613 3722 42%
7 Criminal Minds-02/06 CBS 11980 15610 3630 30%
8 Person Of Interest-02/07 CBS 14888 18380 3492 23%
9 Grey'S ANATOMY-02/07 ABC 8910 12324 3414 38%
10 Hawaii Five-0-02/04 CBS 9860 13269 3409 35%
11 NCIS-02/05 CBS 21789 25066 3277 15%
12 Chicago Fire-02/06 NBC 6604 9685 3081 47%
13 Blue Bloods-02/08 CBS 11242 14288 3046 27%
14 NASHVILLE-02/06 ABC 5303 8061 2758 52%
15 Scandal-02/07 ABC 8137 10831 2694 33%
16 Once Upon A Time-02/10 ABC 7046 9740 2694 38%
17 GLEE-02/07 FOX 6029 8705 2676 44%
18 REVENGE-02/10 ABC 5202 7808 2606 50%
19 NCIS: LOS ANGELES-02/05 CBS 16670 19272 2602 16%
20 American Idol-THURSDAY-02/07 FOX 13284 15883 2599 20%
21 Vegas-02/05 CBS 10254 12731 2477 24%
22 New Girl-02/05 FOX 4831 7271 2440 51%
23 BONES-02/04 FOX 9064 11273 2209 24%
24 American Idol-WEDNESDAY-02/06 FOX 14272 16463 2191 15%
25 Two and a Half Men-02/07 CBS 14117 16302 2185 15%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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(35) Comments - Add Yours!

  1. Just

    oh well, Revenge’s season three here we go

  2. halloween

    great for the Following

  3. Sarah

    @Bill/Robert

    Bones?

  4. simy

    good news for revenge

  5. Danak

    Why doesn’t the list just include every show that had new episodes?

  6. Ram510

    Seeing how Nashville has shot up to one of the top % DVR shows I think this proves that it’s just in a busy time slot, but people actually want to watch it. I think if it can hold through the spring it’ll get a second season. Plus they have those iTunes sales on its side.

    I’m surprised Scandal hasn’t gained more in DVR numbers. It’s been at a 3.8 for weeks

  7. Skylar James

    nice to see Grey’s have such a great increase

  8. DougF

    @Danak

    Because it only lists the top 25

  9. Beth

    Anyone know the numbers for Bones?

  10. SueK

    @Beth@Sarah
    Bones is on the 3rd chart #23.

  11. Beth

    @SueK

    I meant demo and % numbers, but thanks. :)

  12. Titina

    Yay for Smash doing so well here. Why can´t people just watch the show live? There is obviously an audience for it.
    Really hope this continue so we can see a season 3..

  13. aiden

    Revengeeee wiiiiiiii hahaha suck this max LOL

  14. MichaelChickless

    The Following! Yowza!

  15. JacobYates

    Where’s Max?

  16. Freddy Arrow

    Looks like FOX’s campaign to have people put The Following on their DVRs worked.

  17. gg

    LOL oh boy why is MAX QUIET ON stuff like this?

    Slitting wrists?

  18. MichaelChickless

    Modern Family and The Following are the only ones in the top-10 of all 3 lists.

  19. RandyL

    Seriously people, Max is gone and never coming back. Get over it.

  20. Elle

    Wow, only 3 of the CW shows are on that one list. Coincidence that those are the ones already renewed…probably not.

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