Live+7 DVR Ratings: ‘Modern Family’ Leads Adults 18-49 Ratings & Total Viewership Gains; ‘Revenge’ Earns Biggest Percentage Increase in Week 20

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twentieth week of the 2012-2013 season (February 4-10), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Revenge topped the % adults 18-49 ratings increase from DVR viewing, adding 79% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.651 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-02/06 ABC 3.7 6.0 2.3 62%
2 BIG BANG THEORY, THE-02/07 CBS 6.2 8.0 1.8 29%
3 FOLLOWING, THE-02/04 FOX 2.9 4.7 1.8 62%
4 GREY’S ANATOMY-02/07 ABC 3.1 4.7 1.6 52%
5 NEW GIRL-02/05 FOX 2.6 4.1 1.5 58%
6 CRIMINAL MINDS-02/06 CBS 2.8 4.2 1.4 50%
7 CSI-02/06 CBS 2.4 3.7 1.3 54%
8 ELEMENTARY-02/07 CBS 2.3 3.6 1.3 57%
9 GLEE-02/07 FOX 2.2 3.5 1.3 59%
10 NASHVILLE-02/06 ABC 1.7 2.9 1.2 71%
11 ONCE UPON A TIME-02/10 ABC 2.2 3.3 1.1 50%
12 CASTLE-02/04 ABC 1.8 2.9 1.1 61%
13 REVENGE-02/10 ABC 1.4 2.5 1.1 79%
14 HOW I MET YOUR MOTHER-02/04 CBS 4.0 5.1 1.1 28%
15 2 BROKE GIRLS-02/04 CBS 3.7 4.8 1.1 30%
16 FAMILY GUY-02/10 FOX 2.5 3.6 1.1 44%
17 OFFICE-02/07 NBC 2.1 3.2 1.1 52%
18 SCANDAL-02/07 ABC 2.8 3.8 1.0 36%
19 NCIS-02/05 CBS 3.7 4.7 1.0 27%
20 PERSON OF INTEREST-02/07 CBS 3.1 4.1 1.0 32%
21 AMERICAN IDOL-THURSDAY-02/07 FOX 4.1 5.1 1.0 24%
22 CHICAGO FIRE-02/06 NBC 1.9 2.9 1.0 53%
23 HAWAII FIVE-0-02/04 CBS 2.3 3.2 0.9 39%
24 AMERICAN IDOL-WEDNESDAY-02/06 FOX 4.6 5.5 0.9 20%
25 LAW AND ORDER:SVU-02/06 NBC 1.5 2.4 0.9 60%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 REVENGE-02/10 ABC 1.4 2.5 1.1 79%
2 NASHVILLE-02/06 ABC 1.7 2.9 1.2 71%
3 VAMPIRE DIARIES-02/07 CW 1.1 1.8 0.7 64%
4 MODERN FAMILY-02/06 ABC 3.7 6.0 2.3 62%
5 FOLLOWING, THE-02/04 FOX 2.9 4.7 1.8 62%
6 CASTLE-02/04 ABC 1.8 2.9 1.1 61%
7 LAW AND ORDER:SVU-02/06 NBC 1.5 2.4 0.9 60%
8 GLEE-02/07 FOX 2.2 3.5 1.3 59%
9 SMASH-02/05 NBC 1.2 1.9 0.7 58%
10 NEW GIRL-02/05 FOX 2.6 4.1 1.5 58%
11 ELEMENTARY-02/07 CBS 2.3 3.6 1.3 57%
12 CSI-02/06 CBS 2.4 3.7 1.3 54%
13 CHICAGO FIRE-02/06 NBC 1.9 2.9 1.0 53%
14 OFFICE-02/07 NBC 2.1 3.2 1.1 52%
15 GREY’S ANATOMY-02/07 ABC 3.1 4.7 1.6 52%
16 CRIMINAL MINDS-02/06 CBS 2.8 4.2 1.4 50%
17 ARROW-02/06 CW 1.0 1.5 0.5 50%
18 SUPERNATURAL-02/06 CW 1.0 1.5 0.5 50%
19 ONCE UPON A TIME-02/10 ABC 2.2 3.3 1.1 50%
20 LAST MAN STANDING-02/08 ABC 1.5 2.2 0.7 47%
21 1600 PENN-02/07 NBC 1.1 1.6 0.5 45%
22 DECEPTION-02/04 NBC 1.1 1.6 0.5 45%
23 TOUCH-02/08 FOX 0.9 1.3 0.4 44%
24 FAMILY GUY-02/10 FOX 2.5 3.6 1.1 44%
25 BLUE BLOODS-02/08 CBS 1.5 2.1 0.6 40%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-02/06 ABC 9826 14477 4651 47%
2 FOLLOWING, THE-02/04 FOX 9012 13219 4207 47%
3 BIG BANG THEORY, THE-02/07 CBS 18982 22941 3959 21%
4 ELEMENTARY-02/07 CBS 10891 14845 3954 36%
5 CSI-02/06 CBS 10969 14692 3723 34%
6 CASTLE-02/04 ABC 8891 12613 3722 42%
7 CRIMINAL MINDS-02/06 CBS 11980 15610 3630 30%
8 PERSON OF INTEREST-02/07 CBS 14888 18380 3492 23%
9 GREY’S ANATOMY-02/07 ABC 8910 12324 3414 38%
10 HAWAII FIVE-0-02/04 CBS 9860 13269 3409 35%
11 NCIS-02/05 CBS 21789 25066 3277 15%
12 CHICAGO FIRE-02/06 NBC 6604 9685 3081 47%
13 BLUE BLOODS-02/08 CBS 11242 14288 3046 27%
14 NASHVILLE-02/06 ABC 5303 8061 2758 52%
15 SCANDAL-02/07 ABC 8137 10831 2694 33%
16 ONCE UPON A TIME-02/10 ABC 7046 9740 2694 38%
17 GLEE-02/07 FOX 6029 8705 2676 44%
18 REVENGE-02/10 ABC 5202 7808 2606 50%
19 NCIS: LOS ANGELES-02/05 CBS 16670 19272 2602 16%
20 AMERICAN IDOL-THURSDAY-02/07 FOX 13284 15883 2599 20%
21 VEGAS-02/05 CBS 10254 12731 2477 24%
22 NEW GIRL-02/05 FOX 4831 7271 2440 51%
23 BONES-02/04 FOX 9064 11273 2209 24%
24 AMERICAN IDOL-WEDNESDAY-02/06 FOX 14272 16463 2191 15%
25 TWO AND A HALF MEN-02/07 CBS 14117 16302 2185 15%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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