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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Total Viewership Gains; 'Revenge' Earns Biggest Percentage Increase in Week 20

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February 25th, 2013

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twentieth week of the 2012-2013 season (February 4-10), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Revenge topped the % adults 18-49 ratings increase from DVR viewing, adding 79% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.651 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/06 ABC 3.7 6.0 2.3 62%
2 Big Bang Theory, THE-02/07 CBS 6.2 8.0 1.8 29%
3 FOLLOWING, THE-02/04 FOX 2.9 4.7 1.8 62%
4 GREY'S ANATOMY-02/07 ABC 3.1 4.7 1.6 52%
5 New Girl-02/05 FOX 2.6 4.1 1.5 58%
6 Criminal Minds-02/06 CBS 2.8 4.2 1.4 50%
7 CSI-02/06 CBS 2.4 3.7 1.3 54%
8 Elementary-02/07 CBS 2.3 3.6 1.3 57%
9 Glee-02/07 FOX 2.2 3.5 1.3 59%
10 Nashville-02/06 ABC 1.7 2.9 1.2 71%
11 Once Upon A Time-02/10 ABC 2.2 3.3 1.1 50%
12 Castle-02/04 ABC 1.8 2.9 1.1 61%
13 REVENGE-02/10 ABC 1.4 2.5 1.1 79%
14 How I Met Your Mother-02/04 CBS 4.0 5.1 1.1 28%
15 2 Broke Girls-02/04 CBS 3.7 4.8 1.1 30%
16 Family Guy-02/10 FOX 2.5 3.6 1.1 44%
17 OFFICE-02/07 NBC 2.1 3.2 1.1 52%
18 SCANDAL-02/07 ABC 2.8 3.8 1.0 36%
19 NCIS-02/05 CBS 3.7 4.7 1.0 27%
20 Person Of Interest-02/07 CBS 3.1 4.1 1.0 32%
21 American Idol-THURSDAY-02/07 FOX 4.1 5.1 1.0 24%
22 Chicago Fire-02/06 NBC 1.9 2.9 1.0 53%
23 Hawaii Five-0-02/04 CBS 2.3 3.2 0.9 39%
24 American Idol-WEDNESDAY-02/06 FOX 4.6 5.5 0.9 20%
25 Law And Order:SVU-02/06 NBC 1.5 2.4 0.9 60%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 REVENGE-02/10 ABC 1.4 2.5 1.1 79%
2 Nashville-02/06 ABC 1.7 2.9 1.2 71%
3 Vampire Diaries-02/07 CW 1.1 1.8 0.7 64%
4 Modern Family-02/06 ABC 3.7 6.0 2.3 62%
5 FOLLOWING, THE-02/04 FOX 2.9 4.7 1.8 62%
6 Castle-02/04 ABC 1.8 2.9 1.1 61%
7 Law And Order:SVU-02/06 NBC 1.5 2.4 0.9 60%
8 Glee-02/07 FOX 2.2 3.5 1.3 59%
9 SMASH-02/05 NBC 1.2 1.9 0.7 58%
10 New Girl-02/05 FOX 2.6 4.1 1.5 58%
11 Elementary-02/07 CBS 2.3 3.6 1.3 57%
12 CSI-02/06 CBS 2.4 3.7 1.3 54%
13 Chicago Fire-02/06 NBC 1.9 2.9 1.0 53%
14 OFFICE-02/07 NBC 2.1 3.2 1.1 52%
15 GREY'S ANATOMY-02/07 ABC 3.1 4.7 1.6 52%
16 Criminal Minds-02/06 CBS 2.8 4.2 1.4 50%
17 Arrow-02/06 CW 1.0 1.5 0.5 50%
18 Supernatural-02/06 CW 1.0 1.5 0.5 50%
19 Once Upon A Time-02/10 ABC 2.2 3.3 1.1 50%
20 Last Man Standing-02/08 ABC 1.5 2.2 0.7 47%
21 1600 Penn-02/07 NBC 1.1 1.6 0.5 45%
22 DECEPTION-02/04 NBC 1.1 1.6 0.5 45%
23 Touch-02/08 FOX 0.9 1.3 0.4 44%
24 Family Guy-02/10 FOX 2.5 3.6 1.1 44%
25 Blue Bloods-02/08 CBS 1.5 2.1 0.6 40%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-02/06 ABC 9826 14477 4651 47%
2 FOLLOWING, THE-02/04 FOX 9012 13219 4207 47%
3 Big Bang Theory, THE-02/07 CBS 18982 22941 3959 21%
4 Elementary-02/07 CBS 10891 14845 3954 36%
5 CSI-02/06 CBS 10969 14692 3723 34%
6 Castle-02/04 ABC 8891 12613 3722 42%
7 Criminal Minds-02/06 CBS 11980 15610 3630 30%
8 Person Of Interest-02/07 CBS 14888 18380 3492 23%
9 GREY'S ANATOMY-02/07 ABC 8910 12324 3414 38%
10 Hawaii Five-0-02/04 CBS 9860 13269 3409 35%
11 NCIS-02/05 CBS 21789 25066 3277 15%
12 Chicago Fire-02/06 NBC 6604 9685 3081 47%
13 Blue Bloods-02/08 CBS 11242 14288 3046 27%
14 Nashville-02/06 ABC 5303 8061 2758 52%
15 SCANDAL-02/07 ABC 8137 10831 2694 33%
16 Once Upon A Time-02/10 ABC 7046 9740 2694 38%
17 Glee-02/07 FOX 6029 8705 2676 44%
18 REVENGE-02/10 ABC 5202 7808 2606 50%
19 NCIS: LOS ANGELES-02/05 CBS 16670 19272 2602 16%
20 American Idol-THURSDAY-02/07 FOX 13284 15883 2599 20%
21 VEGAS-02/05 CBS 10254 12731 2477 24%
22 New Girl-02/05 FOX 4831 7271 2440 51%
23 BONES-02/04 FOX 9064 11273 2209 24%
24 American Idol-WEDNESDAY-02/06 FOX 14272 16463 2191 15%
25 Two and a Half Men-02/07 CBS 14117 16302 2185 15%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • DenverDean

    CSI extends its demo lead over CF and Trashville with DVR. CF should be moved to Thursday 10/9, SVU back to its old Tuesday 10/9 slot. They could do real damage there, but NBC has been off the mark since December.

  • Tyson

    So more than 40 percent of Modern Family’s demo audience doesn’t watch the commercials. Great news for the advertisers.

  • Oliver

    @Tyson

    Except advertisers don’t pay for people who don’t watch the commercials.

    Bad news for ABC, indifferent for the advertisers.

  • Greendale

    So much for Community blowing up this list… Sigh…

  • CrimTV

    @Oliver

    I think maybe Tyson was being sarcastic :)

  • ZmaX

    Great for Revenge :) Hopefully this means viewers will eventually return when the show is back.

  • Mi

    Honestly, that’s not good for Revenge. Several weeks ago Revenge had almost the same ratings in same day viewing, not live+7.

  • iMember

    @Mi, the same exact thing could be said for Once Upon A Time too. They are moving back up though and seem to be on a rise again.

  • Laura

    Do DVR numbers even matter when it comes to renewing shows?

    I thought only live numbers mattered. Or does the network take into account DVR numbers?

  • chris23

    I was excited when I read the Title for this dvr post with Revenge having the top percentage gain for all new episodes.

    Well, this episode was the series low episode. With dvr it only brought Revenge up to a 2.5. Revenge was pulling 2.4-2.8 before ABCs drastic and horrible scheduling move for Sunday Nights. Not to mention with DVR Revenge was pulling 3.7-4.3 easily. So a 2.5 is pathetic in my eyes. I do take into consideration this was the night it aired against Golden Globes and all shows were down, although ABC was the only network stupid enough to air originals against it.

    I figured with Revenge losing live viewers “due to strong competition” it would make up for a lot of viewers and demo in DVR. So a 2.5 isn’t impressive, and the viewers with DVR added in brought the total viewers to below 8 million viewers? Revenge was getting 8 million plus live not to mention it was getting high 10 mil-high 11 million viewers with dvr added. so with a drop of 1.2-1.6 in demo and 3 million viewers plus with dvr added Revenge isn’t doing so well.

    Abc needs to promote the hell out of Sunday Nights and try to learn from their mistakes, unless it is truly because the shows are on a downward spiral who knows? I’m in Season one of Revenge and I’m loving it, I’m hoping I will enjoy S2 as well :)

  • chris23

    Nice to see the respected shows of the CW on here as well. Vampire Diaries gaining .7, SuperNaturaL a .5, and Arrow with .5 gain as well.

    What I find weird is that none of the pathetic lower rated shows that usually show up on this list are on the percentage list at all. Were there a lot of repeats? I don’t think so b/c it is February Sweeps. I for sure thought Emily Owens Series Finale was that week and HOD was new.. I believe this was the week Carrie scored its series high of .7 so I figured it wouldn’t make an appearance.

    Apparently a lot of people are fleeing from the once hot zipcode of 90210 (not only live but on dvr as well!) and lets face it this zipcode was only popular with the Fox Beverly Hills 90210 not the remake! Not to mention when was the last time Beauty and the Beast made the DVR List? I don’t remember seeing it on here, and if so it definitely isn’t a frequent visitor like VD, SPN, ARROW, HOD, and NIKITA.

    Nikita was a no show as well? Oh well atleast the top 3 shows are doing great :)

  • John A

    Why are Revenge fans boasting about this? So with DVR it has just a 2.5? Yeah great Rating.

  • Kitsune

    Community – +0.5 – 2.4

  • Diana

    Anyone know the number for BONES???

  • Sarah

    @Diana

    Thank you. :) I thought I was the only one who still wanted to know the demo for Bones. I’ve looked for 2 days and haven’t had any luck. I thought for sure Bill or Robert would have posted it by now like they’ve done before when it’s not been in the top 25.

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