Oscars Draw More than 40 Million Viewers and is TV's Most Watched Entertainment Telecast in 3 Years

Categories: Network TV Press Releases

Written By

February 25th, 2013

via press release:

ABC’s 2013 “The Oscars” is TV’s Most Watched Entertainment Telecast in 3 Years
ABC’s “The Oscars” is Up Year to Year in Viewers and Adults 18-49 to its
2nd-Most-Watched Telecast Since ’05, and Spikes to a 6-Year High in Adults 18-34
Television’s Biggest Awards Show, ABC’s “The Oscars” Paces Well Ahead
of the 2013 “Grammy Awards” and the 2013 “Golden Globes

“The Oscars’” Online Usage and Social Activity Surges Year Over Year

 

 

“The Oscars” (8:30-11:40 p.m.)

ABC’s broadcast of the “The Oscars” drew an average audience of 40.3 million Total Viewers and delivered a 13.0 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings.  The 2013 “Oscars” is TV’s most-watched entertainment telecast in 3 years – since 3/7/10.

 

  • “The Oscars” grew its overall audience for the 2nd straight year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7 rating) to its best numbers since 2010.  Overall, it was the “Oscars’” 2nd-most-watched telecast since 2005In addition the Seth MacFarlane-hosted show scored big gains year to year with Adults 18-34 (+20% - 11.3 rating vs. 9.4 rating), hitting its highest number in 6 years – since 2007.  In addition the show posted strong double-digit year-to-year growth across all key Men:  M18-34 +34%, M18-49 +16% and M25-54 +11%.

 

  • TV’s biggest awards show, ABC’s “The Oscars” towered over other awards shows this year, outdrawing the 2013 “Golden Globe Awards” by 20.6 million viewers and 103% in Adults 18-49 (19.7 million/6.4 rating in AD18-49) and the 2013 “Grammy Awards” by 11.9 million viewers and 29% in Adults 18-49 (28.4 million/10.1 rating in AD18-49).

 

  • With the “Oscars Red Carpet Live” pre-show, “The Oscars’” telecast and “Jimmy Kimmel Live: After the Oscars,” ABC’s “Oscar” programming on Sunday reached 80.748 million unique television viewers across the U.S. – unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

“Oscar.com” and “Oscar App”

“Oscar.com” and the “Oscar App” generated substantial year-over-year growth.  The number of visitors to “Oscar.com” since the nomination announcement (15.8 million) surged 28% over 2012, and the “Oscar App” was downloaded 432,000 times, representing a 16% jump over last year.  On “Oscar” Sunday alone, 4.6 million people visited “Oscar.com” or used an “Oscar App.”  Overall users consumed over 33.4 million minutes of digital content on Sunday.

 

Social Activity (SocialGuide)

According Social Guide there were 6.4 million tweets with 1.6 million unique users, as overall “Oscar” activity outpaced last year by 68% (6.4 million vs. 3.8 million).

 
  • SG

    Seth did a great job!

  • Joseph

    The ratings were the best for the Oscars in nearly a decade for three reasons:

    (1) Curiosity as to how Seth MacFarlene would do as host.

    (2) This year, unlike in most recent years where nominated films were independent or “specialty” films which by their very nature aren’t mass-appeal, most of the nominated films were “popular” movies that were box-office hits.

    (3) There were major snowstorms in the Central United States and Northern New England, which kept people home.

  • romo

    Max Vrany was wrong again.

    He said it would beat nfc championship game 42 million.

    Ha-Ha.

  • jp

    the curiosity of seth macfarlane and the battle between ARGO and LINCOLN for best picture increased the viewership. it was a good show. THE OSCARS are up for renewal. ABC contract expires after 2014 show. Are there any other networks interested in getting the show.

  • Max Vrany

    @romo, Glad you noticed. :-(

  • Max Vrany

    @jp, ABC will do whatever they can to keep it. It’s the only big event they have, after ESPN took the Rose Bowl/BCS.

  • Oscar

    Don’t use the weather as an excuse. It’s a Sunday night. I’m sure the world is just itching to spend it out partying instead of on a Saturday night. Seth killed it. Nice try, but you’re so far off the mark it’s pathetic.
    For not having very experince much in front of a live camera, no one
    could have done a better job. He brought an entirely new crowd to
    the table, his followers from Family Guy, American Dad and The Cleveland Show.
    He owns 18-40 every other day of the year. And if the Oscars want to continue to grow, you have to let go of the stuffy critics and focus on the people who go to movies.

  • Ron

    @jp

    Beverly Hills, CA (February 24, 2011) – The ABC Television Network’s contract to carry the annual Academy Awards presentations has been extended for six more years, through 2020, Academy of Motion Picture Arts and Sciences’ President Tom Sherak and Anne Sweeney, President of the Disney/ABC Television Group, announced today.

  • KevinY

    I don’t like Family Guy but I thought Seth MacFarlane was great!! I’m surprised many people didn’t like it. Seems like there’s a pretty big divide between men and women. Most men liked it, most women didn’t.

  • Ryan Stoppable

    “Most Watched Entertainment Telecast in 3 Years”. Because apparently, people *aren’t* watching sporting events to be entertained by them?

© 2014 Tribune Digital Ventures