ABC Wins Monday for the 2nd Week in a Row

Categories: Network TV Press Releases

Written By

February 26th, 2013

via press release:

ABC is No. 1 on Monday in Total Viewers and Adults 18-49 for the 2nd Straight Week

 

ABC’s “The Bachelor” Leads its Time Slot and Dominates

NBC’s “The Biggest Loser 14” by 60% in Total Viewers and by 38% in Adults 18-49

 

Standing as Monday’s Most-Watched Show, ABC’s “Castle” Draws its Largest

Overall Audience Since October and Matches a Season Best in Adults 18-49

 

 

Monday Night (8:00-11:00 p.m.)

For the 2nd Monday in a row, ABC ranked No. 1 in both Total Viewers (9.6 million) and Adults 18-49 (2.7/7). The Net earned its most-watched Monday with regular programming since November (11/19/12) and its 2nd-highest Adult 18-49 number this season.

 

The Bachelor” (8:00-10:00 p.m.)

Nearly tying last week’s season highs for its 2nd best numbers this season,The Bachelor” made ABC the most-watched network in its 2-hour time period and once again dominated NBC’s “The Biggest Loser 14” in Total Viewers (+60% - 9.1 million vs. 5.7 million) and Adults 18-49 (+38% - 2.9/8 vs. 2.1/6).  Continuing to improve its numbers year to year, “The Bachelorgrew from the same night last year by 1.0 million viewers and by 12% in Adults 18-49 (8.1 million and 2.6/7 on 2/27/12).

 

  • On average, “The Bachelor” is up over last season in both viewers (+2%) and young adults (+3%).

 

Castle” (10:01-11:00 p.m.)

ABC’s “Castle” won the 10 o’clock hour for the 2nd straight week in Total Viewers (10.7 million) and Adults 18-49 (2.3/6), and finished as Monday’s most-watched TV show. With the second part of a 2-part episode, “Castle” marked its most-watched telecast since October (10/29/12) and matched last week’s season high in Adults 18-49.   The ABC drama was also up over its year-ago telecast (9.1 million and 2.1/6 on 2/27/12) in both Total Viewers (+18%) and Adults 18-49 (+10%).  “Castle” is delivering the series’ most-watched season ever.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
 

 
  • Skylar James

    I’m surprised this is the most watched season of Castle

  • LeighLee

    Me too, Skylar. I don’t see how that is when previous seasons got higher ratings.

  • Grey

    @ Skylar and LeightLee

    Don’t confuse ratings (i.e. percent of people 18-49 years old that are watching) with *total number* of viewers (i.e. total number of all people, of all age groups, that are watching). I believe what ABC’s press release is stating (in a roundabout *let’s-put-the-best-spin-we-can-on-it* way) is that in previous seasons “Castle” had higher ratings (in the upper 2s and lower 3s) but not as many viewers on average week to week. Currently the situation is reversed – it has, on average, lower ratings (in the upper 1s and lower 2s) but more total viewers, on average, week to week compared to previous seasons.

    I know it’s confusing but that’s why they call it “spin.” :D
    I’m just glad it’s doing fairly well and will hopefully continue to do so once “Revolution” returns. “Revolution” has been its toughest competition in terms of the 18-49 rating. :-|

  • Corey D.

    Its so comical how they exaggerate this press releases

  • sofia.

    hmmm dear abc, castle’s most watch season ever is season 4 (up to episode 16 of course) , check your numbers. But yes leaving that aside this episode had a great rating.

  • LeighLee

    @Grey I meant ratings in both the demo and the total viewers. There have been several episodes in past seasons with 11, 12, & 13 mil total viewers in overnight numbers. They haven’t gotten an 11 at all this season. I’m sure if I actually sat and calculated the averages, I could figure it out, but at a glance, that statement is surprising.

  • Lynn

    lets face it , it is a great show. The acting is excellent all round..the writing is very good and the story line has continually kept their audience with them. Numbers can mean anything you want them to. However no doubt this is a popular show.

  • Grey

    @ LeighLee

    And I remember one episode from season two(?), “Boom!” pulling in 18 million I think. But yeah, doing the nitty-gritty of all the numbers probably would proove their statment wrong. I’m sure all the numbers are here or on wikipedia. The other thing to keep in mind is that viewership is down for everybody, all networks, so manybe ABC means in terms of ratio. ???? I just know people often confuse ratings and viewership and market share and want to interchange them. So I was just pointing that out. Thanks.

  • asdf

    We’re seeing changes in the spending patterns of the key demo. They’re graduating college with more debt and higher unemployment. Meanwhile, the baby boomers are far less likely to leave their children an estate than their parents were, and so are freer with their retirement income.

    Advertisers have noticed this and are increasingly refocusing on different markets. So Castle’s older viewers are much more valuable than they would have been twenty years ago.

  • Judy912

    WAY TO GO CASTLE!! MY FAVORITE TV SERIES WITHOUT A DOUBT!

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