ABC Wins Monday for the 2nd Week in a Row

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

ABC is No. 1 on Monday in Total Viewers and Adults 18-49 for the 2nd Straight Week


ABC’s “The Bachelor” Leads its Time Slot and Dominates

NBC’s “The Biggest Loser 14” by 60% in Total Viewers and by 38% in Adults 18-49


Standing as Monday’s Most-Watched Show, ABC’s “Castle” Draws its Largest

Overall Audience Since October and Matches a Season Best in Adults 18-49



Monday Night (8:00-11:00 p.m.)

For the 2nd Monday in a row, ABC ranked No. 1 in both Total Viewers (9.6 million) and Adults 18-49 (2.7/7). The Net earned its most-watched Monday with regular programming since November (11/19/12) and its 2nd-highest Adult 18-49 number this season.


“The Bachelor” (8:00-10:00 p.m.)

Nearly tying last week’s season highs for its 2nd best numbers this season, “The Bachelor” made ABC the most-watched network in its 2-hour time period and once again dominated NBC’s “The Biggest Loser 14” in Total Viewers (+60% – 9.1 million vs. 5.7 million) and Adults 18-49 (+38% – 2.9/8 vs. 2.1/6).  Continuing to improve its numbers year to year, “The Bachelor” grew from the same night last year by 1.0 million viewers and by 12% in Adults 18-49 (8.1 million and 2.6/7 on 2/27/12).


  • On average, “The Bachelor” is up over last season in both viewers (+2%) and young adults (+3%).


“Castle” (10:01-11:00 p.m.)

ABC’s “Castle” won the 10 o’clock hour for the 2nd straight week in Total Viewers (10.7 million) and Adults 18-49 (2.3/6), and finished as Monday’s most-watched TV show. With the second part of a 2-part episode, “Castle” marked its most-watched telecast since October (10/29/12) and matched last week’s season high in Adults 18-49.   The ABC drama was also up over its year-ago telecast (9.1 million and 2.1/6 on 2/27/12) in both Total Viewers (+18%) and Adults 18-49 (+10%).  “Castle” is delivering the series’ most-watched season ever.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

blog comments powered by Disqus