via press release:
CBS WINS FEBRUARY SWEEP IN ADULTS 18-49 FOR THE FIRST TIME
SINCE 1998
CBS Also Dominates in Viewers, Topping its Nearest Competitor By More Than 8 Million Viewers – The Largest Advantage By a Network in a February Sweep Since 2008
Super Bowl, Grammys, "The Big Bang Theory," "NCIS" and Depth of Scripted Hits Lead CBS to Decisive February Win
Network Currently Has the Month's Top 31 Scripted Broadcasts in Viewers
CBS will win the February sweep in adults 18-49 for the first time since 1998 (when CBS had the Winter Olympics) while dominating its nearest competitor in viewers by more than 8 million, according to Nielsen live plus same day ratings through the week ending Feb. 24, Week 22 of the 2012-2013 television season.
CBS's margin of victory in viewers (more than +8.00m over second-place ABC) marks the largest advantage in a February sweep by a network since 2008 (FOX).
Among viewers, CBS had the top 31 scripted broadcasts including every episode of The Big Bang Theory, Person Of Interest, Blue Bloods, ELEMENTARY and two episodes each of NCIS and NCIS: LOS ANGELES.
With three days remaining, CBS has eight of the top 10 broadcasts for the month in both adults 18-49 and viewers, paced by the Super Bowl, the Grammy Awards, The Big Bang Theory and NCIS.
Top 10 Broadcasts in February Among Adults 18-49
1. Super Bowl XLVII 39.7/77
2. Super Bowl XLVII-DELAY 38.9/73
3. SUPER BOWL XLVII PST-GAME 25.1 /55
4. The Oscars 13.0/31
5. GRAMMY AWARDS 10.1/25
6. Oscars Red Carpet Live 7.3/20
7. The Big Bang Theory 6.2/18
8. THE Big Bang Theory 5.6/17
9. THE Big Bang Theory 5.5/18
10. THE Big Bang Theory 5.4/16
Top 10 Broadcasts in February Among Viewers (in millions)
1. SUPER BOWL XLVII 108.69
2. SUPER BOWLXLVII-DELAY 106.56
3. SUPER BOWL XLVII-PST GAME 63.26
4. The Oscars 40.38
5. GRAMMY AWARDS 28.38
6. Oscars Red Carpet 25.53
7. NCIS 21.79
8. NCIS 21.08
9. THE Big Bang Theory 18.98
10. THE Big Bang Theory 17.89
In adults 18-49, CBS also had eight of the top 10 scripted broadcasts, including all four broadcasts of THE BIG BANG THEORY, three broadcasts of Two and a Half Men and an episode of How I Met Your Mother.
PRIMETIME
FEBRUARY 2013 SWEEP-TD: 25 DAYS
(1/31/13-2/24/13 vs. 2/2/12-2/26/12)
2013 2012 Chg
PERSONS 2+ (Millions)
CBS 15.46 #1 11.42 #1 +35%
NBC 3.96 #4 10.26 #2 -61%
ABC 7.32 #2 7.39 #3 -1%
FOX 6.10 #3 7.05 #4 -13%
ADULTS 18-49
CBS 4.3/12 #1 2.8/07 #2 +54%
NBC 1.2/03 #4 3.6/10 #1 -67%
ABC 2.2/06 #2 2.3/06 #4 -4%
FOX 2.0/06 #3 2.4/07 #3 -17%
ADULTS 25-54
CBS 5.2/13 #1 3.7/09 #2 +41%
NBC 1.5/04 #4 4.0/10 #1 -63%
ABC 2.7/06 #2 2.8/07 #4 -4%
FOX 2.4/06 #3 2.9/07 #3 -17%
ADULTS 18-34
CBS 3.4/11 #1 1.7/05 #3T +100%
NBC 0.8/03 #4 3.0/09 #1 -73%
ABC 1.7/05 #3 1.7/05 #3T n.c.
FOX 1.8/06 #2 2.0/06 #2 -10%
NCIS couldn’t screw that up!
How come in the top 10 lists they dont list the afc championship game with 47.7 million since it started the same time 6:30 as the super bowl.
They should not count Football or Live Award Shows. Because they tend to get similar viewership and demo regardless of network. That’s why NBC is so down. They counted the Superbowl. It’s also why CBS is so far up.
@romo
Because the AFC Championship game did not air during February sweeps
ah got my dates wrong.
They count “the delay”….lol.
CBS winning does not suprise me. It is clearly the best network and has the highest rated shows. ABC and NBC are dying so the lone broadcast network will be CBS. CBS is the ONLY network to have over 10 million viewers and respectable 18-49 rating. Go CBS!!! Don’t listen to the naysayers because they are jealous that their networks are dying.
PERSONS 2+ (Millions)
NBC 3.96 #4
ADULTS 18-49
NBC 1.2/03 #4
Ugh, What a dreadful…
“PERSONS 2+ (Millions)
NBC 3.96 #4
ADULTS 18-49
NBC 1.2/03 #4
Ugh, What a dreadful…”
It’s worse than that. English TV PR does not bother to note Univision numbers. NBC was #5.
Bill Gorman:
Isn’t Univision on track to finish second in the sweeps among adults between 18 and 34??
The last time CBS won a February sweep, in 1998, they had the Winter Olympics, held in Nagano, Japan (and the last time a network other than NBC or its cable siblings carried an Olympics in the United States).
Prime-time for those Olympics included a few live (in the East) events such as the Opening Ceremonies and several skiing races. I’m not 100% certain, but on the West Coast, several games of the first “dream team” men’s hockey tournament may have aired live in prime-time as well.
This may be the first time since at least 1997 that CBS had won a February sweeps with pretty much “regular programing” (other than the Super Bowl, or Grammy’s).
@Bill,
Yep, I saw that Deadline article. Such a mess.
Next year Winter Olympic may heads up their asses…
Eye thought they’d win.
So even the years CBS had the Super Bowl, they couldn’t win February Sweeps? Then again, Idol was probably strong enough then for FOX to still pull out the win.
NBC is just a big trainwreck.
I just don’t get it. CBS has the most dreadful, watered down, not funny, same boring formula (giving a whole new meaning to “tv by the numbers”) for both their comedies and dramas. How people can watch their “comedies” over Happy Endings or New Girl or their “dramas” over Parenthood or Scandal is beyond my comprehension.
The only show I can stomach on CBS is the watered down version of the far superior Big Brother UK.
I understand to each their own and don’t mean to belittle CBS fans but there are so many shows out there that these people are missing out on.
Do sweeps even really matter anymore?
I’m serious. While I’m dating myself here, I remember when sweeps meant big event programming like The Thornbirds or Winds of War. Later it was all about special episodes(much hyped weddings, special guest stars, crossovers). Now the only real sign that it’s sweeps are the super sensationalized local news stories. Come May, most shows will have their finale a week or two before sweeps ends.
So is it now the reality that sweeps are only important to local markets?
@Lisbeth Slander
Have you ever watched an episode of Person Of Interest?
WARNING
THE FOLLOWING COMMENT MAY BE DEEMED OFFENSIVE BY SOME COMMENTERS:
GO CBS!!
That NBC 18-34. So shameful. They need to pick up the pace or get left in the dust whenever the Voice isn’t airing.
Also LOL Smash.
The other nets deserve to lose sweeps. Idol is finally crapping over and ABC airs nothing but dreck.
KEEP ON GOING, CBS!! My #1 all time favorite tv program is ‘Person of Interest’…it had me at the first episode and I haven’t missed one since. Looking forward to Season 3…thank you, CBS!!