CBS Wins February Sweep in Adults 18-49 For the First Time since 1998

Categories: Network TV Press Releases

Written By

February 26th, 2013

via press release:

CBS WINS FEBRUARY SWEEP IN ADULTS 18-49 FOR THE FIRST TIME

SINCE 1998

 

CBS Also Dominates in Viewers, Topping its Nearest Competitor By More Than 8 Million Viewers – The Largest Advantage By a Network in a February Sweep Since 2008

 

Super Bowl, Grammys, "The Big Bang Theory," "NCIS" and Depth of Scripted Hits Lead CBS to Decisive February Win

 

Network Currently Has the Month's Top 31 Scripted Broadcasts in Viewers

 

            CBS will win the February sweep in adults 18-49 for the first time since 1998 (when CBS had the Winter Olympics) while dominating its nearest competitor in viewers by more than 8 million, according to Nielsen live plus same day ratings through the week ending Feb. 24, Week 22 of the 2012-2013 television season.

 

CBS's margin of victory in viewers (more than +8.00m over second-place ABC) marks the largest advantage in a February sweep by a network since 2008 (FOX).

 

Among viewers, CBS had the top 31 scripted broadcasts including every episode of The Big Bang Theory, Person Of Interest, Blue Bloods, Elementary and two episodes each of NCIS and NCIS: LOS ANGELES.

 

With three days remaining, CBS has eight of the top 10 broadcasts for the month in both adults 18-49 and viewers, paced by the Super Bowl, the Grammy Awards, The Big Bang Theory and NCIS.

 

Top 10 Broadcasts in February Among Adults 18-49

 

1.      Super Bowl XLVII                                              39.7/77

2.      Super Bowl XLVII-DELAY                               38.9/73

3.      Super Bowl XLVII PST-GAME                         25.1 /55

4.      The Oscars                                                                  13.0/31

5.      GRAMMY AWARDS                                               10.1/25

6.      Oscars Red Carpet Live                                                7.3/20

7.      The Big Bang Theory                                        6.2/18

8.      The Big Bang Theory                                        5.6/17

9.      THE Big Bang Theory                                        5.5/18

10.  THE Big Bang Theory                                        5.4/16

 

Top 10 Broadcasts in February Among Viewers (in millions)

 

1.       SUPER BOWL XLVII                                             108.69

2.       SUPER BOWLXLVII-DELAY                               106.56

3.       SUPER BOWL XLVII-PST GAME                                      63.26

4.       The Oscars                                                                   40.38

5.       GRAMMY AWARDS                                                28.38

6.       Oscars Red Carpet                                                       25.53

7.       NCIS                                                                            21.79

8.       NCIS                                                                            21.08

9.       THE Big Bang Theory                                       18.98

10.   THE Big Bang Theory                                       17.89

 

In adults 18-49, CBS also had eight of the top 10 scripted broadcasts, including all four broadcasts of THE BIG BANG THEORY, three broadcasts of Two and a Half Men and an episode of How I Met Your Mother.

 

PRIMETIME

FEBRUARY 2013 SWEEP-TD: 25 DAYS

(1/31/13-2/24/13 vs. 2/2/12-2/26/12)

2013                2012                Chg

PERSONS 2+ (Millions)

CBS    15.46   #1        11.42   #1        +35%

NBC    3.96     #4        10.26   #2        -61%

ABC    7.32     #2        7.39     #3        -1%

FOX    6.10     #3        7.05     #4        -13%

ADULTS 18-49

CBS    4.3/12  #1        2.8/07  #2        +54%

NBC    1.2/03  #4        3.6/10  #1        -67%

ABC    2.2/06  #2        2.3/06  #4        -4%

FOX    2.0/06  #3        2.4/07  #3        -17%

ADULTS 25-54

CBS    5.2/13  #1        3.7/09  #2        +41%

NBC    1.5/04  #4        4.0/10  #1        -63%

ABC    2.7/06  #2        2.8/07  #4        -4%

FOX    2.4/06  #3        2.9/07  #3        -17%

 

ADULTS 18-34

CBS    3.4/11  #1        1.7/05  #3T      +100%

NBC    0.8/03  #4        3.0/09  #1        -73%

ABC    1.7/05  #3        1.7/05  #3T      n.c.

FOX    1.8/06  #2        2.0/06  #2        -10%

 
  • chris23

    Even if the SuperBowl was not included in this release for year to year comparisons, NBC would still be down. Voice had a very huge start in winter and Smash was decent, not to mention it gave the net a boost.

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