February Delivers Big Gains for The Hub, Which Has Its Best Month with Kids 2-11 Since August
via press release:
FEBRUARY DELIVERS BIG GAINS FOR THE HUB,
WHICH HAS ITS BEST MONTH WITH KIDS 2–11 SINCE AUGUST
Families Continue to Choose The Hub above ALL Children’s Cable Networks:
Co-Viewing of Kids 2–11 Watching with Adults 18–49
Is Higher than All Other Nets
The Hub has 14 Consecutive Months of Year-to-Year Growth
The Season Three Premiere of “Strawberry Shortcake’s Berry Bitty Adventures” Grew Versus Season Two Premiere and
Earned Massive Year-to-Year Growth in the Time Period
LOS ANGELES – The Hub TV Network, the fastest growing children’s cable network, delivers big gains for the month of February, especially with Kids 2–11, where it had its best month since August 2012.
In February, The Hub is the primary network for children and their families ranking ahead of all other children’s networks in co-viewing. More Kids 2–11 are watching The Hub with an Adult 18–49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nick Jr., Sprout, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.
Additionally, February marks 14 consecutive months of year-to-year growth for The Hub among Kids 2–11, Kids 6–11, Adults 18–49, Women 18–49, Persons 2+, and Households.
For the week of February 18, the season three premiere of “Strawberry Shortcake’s Berry Bitty Adventures” grew versus the season two premiere in all key demos. It also significantly outpaced year-ago performances in the time period. Back-to-back airings of new episodes at 8 a.m. and 8:30 a.m. ET, respectively, also delivered significant year-to-year time period gains.
Below are highlights for the month of February followed by highlights for the week of 2/18/13–2/24/13.
February Daypart Highlights:
The Hub has demonstrated year-to-year growth for 14 consecutive months among Kids 2–11, Kids 6–11, Adults 18–49, Women 18–49, Persons 2+ and Households.
In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2–11 (+49%), Kids 6–11 (+41%), Adults 18–49 (+45%), Women 18–49 (+67%), Adults 25–54 (+39%), Women 25–54 (+60%), Persons 2+ (+41%), and Households (+30%).
In Prime (Monday–Sunday, 8–11 p.m.), The Hub earned year-to-year time period delivery gains among Kids 2–11 (+20%), Adults 18–49 (+53%), Women 18–49 (+65%), Adults 25–54 (+44%), Women 25–54 (+41%), Persons 2+ (+31%), and Households (+26%).
February Co-Viewing Highlights:
The Hub was the most co-viewed network in Kids 2–11 watching with Adults 18–49. Thirty-eight percent (38%) of The Hub’s Kids 2–11 watched in February with an Adult 18–49, ahead of Disney Channel (20%), Nickelodeon (24%), Cartoon Network (22%), Disney XD (18%), Nick Jr. (27%), Sprout (31%), Nicktoons (21%), TeenNick (12%), Nick at Nite (22%), and Adult Swim (20%).
Week of 2/18/13–2/24/13 Highlights (all times ET):
The season three premiere of “Strawberry Shortcake’s Berry Bitty Adventures” (Saturday, 8 a.m.) exceeded the season two premiere of the series among Kids 2-11 (+93%), Kids 6-11 (+33%), Adults 18-49 (+88%), Women 18-49 (+100%), Adults 25-54 (+55%), Women 25-54 (+89%), Persons 2+ (+70%) and Households (+61%).
The season three premiere of “Strawberry Shortcake’s Berry Bitty Adventures” (Saturday, 8 a.m.) earned year-to-year time period delivery gains among Kids 2–11 (+6533%), Kids 6–11 (+7300%), Adults 18–49 (+1064%), Women 18–49 (+8800%), Adults 25–54 (+821%), Women 25–54 (+2867%), Persons 2+ (+1750%), and Households (+1128%).
Two new episodes to kick off season three of “Strawberry Shortcake’s Berry Bitty Adventures” (Saturday, 8–9 a.m.) earned year-to-year time period delivery gains among Kids 2–11 (+2225%), Kids 6–11 (+3500%), Adults 18–49 (+867%), Women 18–49 (+8400%), Adults 25–54 (+721%), Women 25–54 (+2700%), Persons 2+ (+1088%), and Households (+717%).
(Source: The Nielsen Company, program based dayparts, most current, 1/28/13–2/24/13 vs. 1/30/12–2/26/12 and 2/18/13–2/24/13 vs. 2/20/12–2/26/12, growth by delivery, co-viewing from NPower)
About The Hub TV Network
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.