'Switched at Birth' Surges by Double Digits Week to Week; Monday’s #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34

Categories: Network TV Press Releases

Written By

February 26th, 2013

via press release:

“Switched at Birth” Surges by Double Digits Week to Week; Monday’s #1

Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34



“Switched at Birth” (8:00 – 9:00 p.m.)


Versus an all-original lineup on broadcast, “Switched at Birth” soared by double digits week to week across target demos, ranking as Monday’s #1 scripted cable TV telecast in Women 18-34 (527,000/1.6 rating), Women 18-49 (800,000/1.2 rating) and Females 12-34 (813,000/1.8 rating).


  • At 8 o’clock, “Switched at Birth” was the #1 scripted cable TV telecast in the hour in Adults 18-49, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.


  • Week to week, “Switched at Birth” grew by impressive margins in key measures: +21% in Adults 18-34 (625,000 vs. 517,000), +38% in Women 18-34 (527,000 vs. 382,000), +21% in Adults 18-49 (974,000 vs. 804,000), +31% in Women 18-49 (800,000 vs. 610,000), +16% in Viewers 12-34 (951,000 vs. 822,000) and +20% in Females 12-34 (813,000 vs. 680,000).



Source: NTI, 2/25/13, U.S. ratings, Live + Same Day.

  • EatMorePez

    No mention of Bunheads. That’s not a good sign.

  • rob60990

    HIT drama Switched at Birth got its own press release. The Flopping Game gets like 2 lines after 3 paragraphs about PLL. :D

  • Ronald

    Either way TLG is still getting renewed so it is a win win situation :)

  • Elena

    @rob60900 Umm, Switched at Birth is a lead-in show, as well as PLL. You should be comparing TLG to Bunheads, of which TLG is clearly doing better if Bunheads hasn’t gotten a press mention for weeks.

  • Michael

    EatMorePez, don’t you say this weekly? Lol.


    There’s a huge spread on PLL in the most current issue of Entertainment Weekly–lots of pics!

  • Zach

    See SAB fans none to worry

  • panda22

    I think next week S@B could crack a 1.0 with the all ASL episode!
    No mention of Bunheads….. :(

    @Rob….TLG is getting a back order!, keep hatin’ :D

  • pll fan

    bunheads is getting canceled. the lying game will get a back order. i don’t watch it but it’ll get a back order.

  • Bumblebee

    Bunheads hasn’t had a mention in the press release for several weeks now, they aren’t even pretending its doing ok. It’s almost certainly going to be cancelled. The only reason I could see it staying is if they really want to be in business with ASP.

    I’m looking forward to the ASL ep of S@B, I kinda think it will either hit season highs or season/series lows.

  • layla

    my worry about the complete asl episode is that the subtitles will move too fast and they will put those half screen ads at the bottom and block out the subtitles.

  • Brandy

    Good for S@B

  • forg

    Bunheads :(

  • EatMorePez



  • DM

    @Layla, there are 3 sneak peeks for the ASL episode on ABCfamily.com. Yes all dialog is conversed in ASL but the hearing characters do still talk. One of the Sneak Peeks is of Bay and Noah (both hearing) talking to each other both speaking and signing. The other sneak peaks had subtitles but they didn’t move any faster than they normally do in the episodes so I wouldn’t worry about that.

    While what they are doing is a huge ground breaking TV event, they still understand that majority of their audience does not know ASL.

  • jessica

    i want my Bunheads

  • david

    SAB is doing great. Love the show!

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