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TV Ratings Monday: '2 Broke Girls', 'Rules of Engagement' & 'Mike & Molly' Hit Lows, 'The Carrie Diaries' & '90210' Rise + 'The Following' Dips

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Written By

February 26th, 2013

Scoreboard ABC FOX CBS NBC UNI CW
Adults 18-49: rating/Share 2.7/7 2.5/7 2.5/6 1.8/5 1.6/4 0.4/1
Adults 18-34: Rating/Share 2.3/7 2.0/6 1.5/5 1.4/4 1.4/4 0.4/1
Total Viewers (million) 9.643 8.556 8.208 4.881 3.795 0.839

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ABC was number one with adults 18-49 and with total viewers.

On ABC, The Bachelor garnered a 2.9, down a single tenth from last week's 3.0 adults 18-49 rating. Castle was even with last week's 2.3 adults 18-49 rating.

On CBS, How I Met Your Mother was even with last week's 3.4 adults 18-49 rating. Rules of Engagement garnered a season- low 2.6, down three tenths from last week's 2.9 adults 18-49 rating. 2 Broke Girls scored a series low 3.2, down three tenths from last week's 3.5. Mike & Molly notched a season low 2.7, down half a ratings point from last week's 3.2 adults 18-49 rating

On FOX, Bones earned a  2.3, up a tenth from last week's 2.2. The Following scored a 2.7, down two tenths from last week's 2.9 adults 18-49 rating. Your predictions were about right.

 

On NBC, The Biggest Loser was flat with last week's 2.1 adults 18-49 rating. Deception was also even with last week's 1.2 adults 18-49 rating.

On the CW, The Carrie Diaries garnered a 0.5, up a tenth from last week's 0.4 adults 18-49 rating. 90210 earned a 0.3, also up a tenth from last week's 0.2 adults 18-49 rating.

Broadcast primetime ratings for Monday, February 25, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS How I Met Your Mother 3.4 10 8.60
ABC The Bachelor (8-10PM) 2.9 8 9.12
FOX Bones 2.3 6 8.67
NBC The Biggest Loser (8-10PM) 2.1 6 5.70
CW The Carrie Diaries 0.5 1 1.10
tvbythenumbers.com
8:30 PM CBS Rules of Engagement 2.6 7 7.80
9:00PM CBS 2 Broke Girls 3.2 8 10.19
FOX The Following 2.7 7 8.44
CW 90210 0.3 1 0.58
9:30PM CBS Mike & Molly 2.7 7 9.76
tvbythenumbers.com
10:00PM ABC Castle 2.3 6 10.69
CBS Hawaii Five-O -R 1.4 4 6.45
NBC Deception 1.2 3 3.25

Via NBC Press Note:

In Late-Night Metered Markets Monday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David
Letterman," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.4/6.  

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late
Show," 0.5/3; and "Jimmy Kimmel Live," 0.9/4.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4
in metered-market households) tied CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.2/1 in adults 18-49 in the 25
markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • BigBrotherFan

    @Josh

    Dude, I am in no way shape or form really saying CASTLE is a 100% female show. I have never once seen the show. Not once. I will say that the show does target females in ABC promo, ads, etc. as a whole. I know that for a fact, pretty much. Just look at the shows advertising and given the wide range of cases you say it deals with it most surely should attract the SAME demo’s as let’s say….SVU in that case? They deal with similar stuff as that too (based on what you’re telling me about CASTLE) *HUGE SVU FAN, THOUGH*. Like I said..I don’t watch the show (castle) so I don’t know the content. I’m just going on the ads.

    The female lead is an attractive lady, sure. I’m not denying that. Just not my type. But, dude, c’mon nowhere near the level of HOTNESS as Hayden. That girl is SMOKIN. OF COURSE I KNOW NASHVILLE IS A HUGE FEMALE SKEWED show and it’s not like I brag about it being one of my top shows over beers with my buddies..LOL..It’s kinda my “getting intouch with my femiinine side” show. HAHA! A show to get some of my good female friends into..Oh gee..I’m stopping THERE..But I know it’s a female skewed show haha

  • Devin

    2BG is a one trick pony. I am not sure why people love it? It’s humor is crude and is the lowest level of comedy.

  • zth

    @Peter ivanov

    Two Broke Girls is third CBS show. Tow And a Half Men is the second one.

  • Ultima

    @David Howell
    Interestingly it’s only CBS who seem capable of it on broadcast at the moment

    Modern Family? The Middle? Scandal? Grimm? Glee?

    I guess if you’re only looking at this season, maybe; but there’s been several shows over the past couple of years that have had ratings growth into seasons two or three.

  • CastleFan (the original)

    @BigBrotherFan are you seriously saying this promo is aimed at women? https://www.youtube.com/watch?v=t6W7oUf0YY4

  • FringeFan

    Can you say The Flopping?

    The Followings ratings are horrendous at this point. If FOX was smart they’d move the remaining episodes to Friday night.

  • Nikki

    @ fringe fan what world are you living in. The Followings ratings have been steady… they are in no way horrendous.

  • Bern

    Hopefully NBC decides to keep Deception. It’s doing better than Smash.

  • Carl

    Interesting to see whether 90210 and TCD are adjusted down. If not then this might start another “up” (relatively speaking) week for the CW.

    Is Castle rebooting, now that they’re focusing less on the will they/won’t they story? I don’t watch the show very often, but my parents are fans, and they were surprised by a lot of last night’s episode. They enjoyed it, but they were surprised.

    I keep hearing people say the 2BG characters are too mean and selfish this season. I wonder if that is another reason for a ratings decline.

  • Lucretia Lean Green

    The Following is doing well but it is so frustrating to watch. I can’t believe Kevin Bacon got snookered into doing this show..it should have been called “Mission Implausible” If this show lasts more than one season…can it really continue to be about cultists who continually outwit law enforcement with followers in every nook and cranny? Come on.

  • Josh

    I get what you are trying to say @bigbrother… but I have to disagree on Hayden being smoking. She is just eh to me. Maybe its because she looks like jail bait and on Nashville she comes off as a sex hungry b word. But that is my opinion of her.

    I am not trying to be mean and sorry if my post came off as rude, I didn’t mean for it to sound that way if it did. I see the point you are trying to make but I really don’t see how you can say Castle promotes mostly to a female audience.

    Maybe seen like one or two ads that cater to woman but all shows do that. First, ABC totally screws Castle over in promoting it. If Castle was promoted like Nashville or Scandal is… it would destroy Nashville and at least compete maybe with Scandal. With all the money Castle has made for ABC with syndication and book/dvd sales… TNT does better at promoting Castle then ABC does.

    I know we have different likes and dislikes. I tried Nashville and was bored to tears. And you might be with Castle if you watch it. We disagree on how hot Hayden is, and that is fine.
    But I just don’t get how you can see Castle as being targeted mainly to females

  • CastleFan (the original)

    Carl, not sure why your parents would be surprised, there was nothing really out of the blue in the two parter, they made reference to some of the key plot points as far back as season 2

  • John Doe

    Deception may be low-rated, but it sure is consistent! Given the state of NBC’s other dramas, this might be a good one to keep around and try to grow an audience out of.

  • Carl

    They were mostly surprised about Castle’s father.

  • HalCapone

    @Ultima, @Holly
    I stand by my assertion that development of new hits on network television today is next to impossible (please note: I didn’t say totally impossible, by the way). Big Bang Theory and Two and A Half Men are old shows that have benefited tremendously (well beyond expectations) from syndication. I am talking about developing new shows in the present. Sure, many of the moldy cop procedurals from CBS are performing better than the competition and so is Greys Anatomy but obviously familiarity is king with most viewers. While Scandal is doing okay lately and winning its time slot, most 10pm shows rarely reach 3.0 any longer. Too soon to say whether Scandal will maintain, grow or lose viewers but I suspect at best it will stay close to where it is now and then drop. Even POI, a perfectly fine show struggles to match or pull ahead of Greys nearly every week (a show that is nearly 3 times as old). Growing technological advances in viewing options continues to fracture viewing patterns and so far Nielsen or anyone else has yet to come up with a solution to measure this to everyone’s satisfaction. There is an expression in business that states more or less if you can’t measure your progress, your project/initiative is not worth pursuing. It’s not like the networks are developing all horrible shows, either since the last two seasons have killed off several critically acclaimed shows, many of which didn’t even make a full season run. With each passing season, there is less urgency to watch a scripted show live when it is broadcast–this is taking its toll especially hard on new shows. Look how we define “hit” nowadays. A show like Scandal or The Following getting high 2′s would not have been considered a “hit” a few years ago. Will a “hit” be 1.5 in 3 years (again, I’m talking about new shows or shows that are in their second season at most)? Even the cable model with carriage fees is not perfect. There is so much mediocrity to downright crap in the cable universe that is being broadly covered through cable fees paid by subscribers who want to watch only Mad Men or The Walking Dead. The momentum for households to dump their cable is a growing movement. Changing the cable business model to a cafeteria plan where one pays for only the shows they watch (what a concept!) would be disastrous for so many existing cable shows.

    Apologies for the meandering commentary but I hope this sparks a lively discussion for everyone (including Holly and Ultima and of course all other wonderful TVBTN fans).

  • zerg

    Abc #1…really?

    Seems CBS’s comedies will fall to 2010 spring ratings, counting The Voice competion

  • zerg

    *2011

  • CastleFan (the original)

    @Carl well he was first discussed in season 2 and then in last seasons’s two parter they left a seed about him being some kind of FBI type so…

  • Ultima

    @John Doe
    Given the state of NBC’s other dramas, this might be a good one to keep around and try to grow an audience out of.

    Like Revolution, the highest rated new drama and with significnatly higher retention out of The Voice than Smash had last season?

    Maybe Parenthood, which was barely down year-to-year and was actually up from Jan/Feb 2012 to Jan 2013?

    How about Chicago Fire, which consistently grows out of Law & Order SVU?

    Then there’s Grimm, which has been steady and has better ratings despite airing on Fridays.

    NBC’s dramas are not the problem, which is very bad news for fans of Deception.

  • bluejays

    CBS really really need to fix their Monday night comedy line up next year. It’s gone from being the highlight of their week to being one of the weaker nights. If they can’t get better numbers than this while The Voice is off air I dread to think how they’ll be doing in a few weeks.

    Castle doing pretty good last couple of weeks – are these season highs for it? The Following still doing very well for Fox. they’ve got to be happy with that.

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