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TV Ratings Monday: '2 Broke Girls', 'Rules of Engagement' & 'Mike & Molly' Hit Lows, 'The Carrie Diaries' & '90210' Rise + 'The Following' Dips

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February 26th, 2013

Scoreboard ABC FOX CBS NBC UNI CW
Adults 18-49: rating/Share 2.7/7 2.5/7 2.5/6 1.8/5 1.6/4 0.4/1
Adults 18-34: Rating/Share 2.3/7 2.0/6 1.5/5 1.4/4 1.4/4 0.4/1
Total Viewers (million) 9.643 8.556 8.208 4.881 3.795 0.839

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ABC was number one with adults 18-49 and with total viewers.

On ABC, The Bachelor garnered a 2.9, down a single tenth from last week's 3.0 adults 18-49 rating. Castle was even with last week's 2.3 adults 18-49 rating.

On CBS, How I Met Your Mother was even with last week's 3.4 adults 18-49 rating. Rules of Engagement garnered a season- low 2.6, down three tenths from last week's 2.9 adults 18-49 rating. 2 Broke Girls scored a series low 3.2, down three tenths from last week's 3.5. Mike & Molly notched a season low 2.7, down half a ratings point from last week's 3.2 adults 18-49 rating

On FOX, Bones earned a  2.3, up a tenth from last week's 2.2. The Following scored a 2.7, down two tenths from last week's 2.9 adults 18-49 rating. Your predictions were about right.

 

On NBC, The Biggest Loser was flat with last week's 2.1 adults 18-49 rating. Deception was also even with last week's 1.2 adults 18-49 rating.

On the CW, The Carrie Diaries garnered a 0.5, up a tenth from last week's 0.4 adults 18-49 rating. 90210 earned a 0.3, also up a tenth from last week's 0.2 adults 18-49 rating.

Broadcast primetime ratings for Monday, February 25, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS How I Met Your Mother 3.4 10 8.60
ABC The Bachelor (8-10PM) 2.9 8 9.12
FOX Bones 2.3 6 8.67
NBC The Biggest Loser (8-10PM) 2.1 6 5.70
CW The Carrie Diaries 0.5 1 1.10
tvbythenumbers.com
8:30 PM CBS Rules of Engagement 2.6 7 7.80
9:00PM CBS 2 Broke Girls 3.2 8 10.19
FOX The Following 2.7 7 8.44
CW 90210 0.3 1 0.58
9:30PM CBS Mike & Molly 2.7 7 9.76
tvbythenumbers.com
10:00PM ABC Castle 2.3 6 10.69
CBS Hawaii Five-O -R 1.4 4 6.45
NBC Deception 1.2 3 3.25

Via NBC Press Note:

In Late-Night Metered Markets Monday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David
Letterman," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.4/6.  

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late
Show," 0.5/3; and "Jimmy Kimmel Live," 0.9/4.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.4/5 in metered-market households and a 0.5/3 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4
in metered-market households) tied CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.2/1 in adults 18-49 in the 25
markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • bluejays

    @HalCapone – One of the most intelligent posts I’ve seen on this site in many a month and pretty spot on. There are always going to be outliers but the trend is for new shows to struggle and for the ratings winners to be well established old shows that have been around a good while. That poses a problem for networks trying to grow new hits.

  • Ultima

    @HalCapone

    Just because there is audience fragmentation doesn’t mean there can’t be hit television shows.

    This argument was used ~15 years ago when Millionaire obliterated everything during its intial sweeps run. Yeah, it was massive, but it’s ratings weren’t all that impressive compared to five years earlier. Was it really a hit? Obviously, it was.

    Networks are plenty capable of developing shows (scripted or otherwise) that have year-to-year growth, long successful runs and live on in syndicaton. Those are hits. The numbers may be smaller, but that doesn’t matter.

  • Ultima

    @bluejays
    There are always going to be outliers but the trend is for new shows to struggle and for the ratings winners to be well established old shows that have been around a good while. That poses a problem for networks trying to grow new hits.

    It’s been that way for decades.

  • gerry

    it seems to me that a good portion of the TCD bashing going is coming from batb fangirls. tcd does .4-.5 in the demo every week without a lead in. batb would likely fall on its face without being propped up by TVD since its only marginally higher than the ratings for TCD anyhow.

  • Brian

    Castle is slipping fast..it needs to go!
    LMAO ..Carrie Diaries & 90210 …Bye Bye!

  • HalCapone

    @Ultima
    Sure fragmentation has been an issue with the networks since the dawn of bazillion cable channels but a plethora of new devices that weren’t around when Millionaire was on top of its game has turned television viewing into a veritable orgy of selections 24/7, from 3,000 feet cruising altitude to long bathroom breaks. Too many competing options for viewers to target new shows and too little technology to track their viewing choices makes new “hits” less likely. Millionaire, like The Voice and Idol, was “appointment television” that was typically watched live while it was being broadcast. If I recall, Millionaire fell from ratings glory with a thud within a couple seasons but you are right, it was a hit for its brief primetime run. I think the networks have put out some amazing quality (and original) programming over the last few years but it mostly seems to have a very short shelf life now, relatively speaking. I don’t believe networks and new show development are going away anytime soon but I have no idea what the landscape will look like in the next ten years–kinda exciting, though

  • Cory

    @HalCapone

    Broadcast audience is shrinking, I don’t think we’ll ever see show with 30 million viewers average even with DVR numbers.

  • karin

    The Following is terrible,go Bones

  • aiden

    TCD is doing bad. i mean this is the 5th season of 90210 the ratings are really bad but this type of shows most be on tv like 3 or 4 season! it’s normal the rating of the show but TCD is 1 season if they get another season x the show believe me is going to be like 90210 right now! and 90210 need a finale season!

  • Marlene

    Deception is very steady with its ratings I hope NBC sees this and renews it ! deception deserves it :)

  • Michael

    I agree The Following is pretty awesome. However, I don’t see what happens for several seasons. Are they really going have different “followers” come out of the woodwork each week for seasons on end? That would get dull after a while. So, if this current story line comes to an end, what do they do? Find some other cult figure? That would remove most of the characters from the show. I just don’t see where it goes after the current story line is resolved. I’d like to find out, though!

  • Pip

    Shaz –

    @Pip “After last night’s The Following episode I decided to stop watching. Evidently, none of these conversations in prison were monitored, yeah right, and half the FBI guys turned out to be followers? I just couldn’t take it after that.”

    @The conversations were with his lawyer so they’re privileged and can’t be monitored. The FBI guys weren’t followers. The followers took out the FBI agents guarding one section of the property and used their uniforms/weapons.

    In all the flashbacks with his followers, they were talking to him at prison as a visitor. These calls can be monitored. I was not talking about him with his lawyer.

  • Em J

    @Brian How is Castle “slipping” fast? Does it LOOK like it is? If so can you point me to where it is “slipping” fast?

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