via press release:
Univision Ranks #4 or Higher for Fourth Consecutive Week Among Adults 18-34 and Adults 18-49
Among Adults 18-49, Delivers Double-Digit Growth vs. Same Week Last Year
For the 7th Consecutive Week, as well as Season to Date, Univision is #1 in Both Demos on Friday Nights
On Thursday Night, “Premio Lo Nuestro” has its Best Ratings Since 2009 Among Total Viewers 2+ and Adults 18-49
Univision Broadcast Prime Highlights - Week of February 18 to February 24, 2013
- For the entire week (M-SU), Univision ranked #3 among Adults 18-34 and #4 among Adults 18-49, out-delivering NBC in both demographics. This marks the fourth consecutive week where Univision ranked #4 or higher among both demographics.
- Among Adults 18-49, Univision experienced +18% growth over the same week last year.
- In February sweeps to date, Univision ranks as the #4 network among both Adults 18-34 and Adults 18-49, out-performing NBC by +48% and +27%, respectively.
- Season to date, Univision ranks #1 on Friday night among both Adults 18-34 and Adults 18-49, and #2 Monday through Friday nights among Adults 18-34.
- On Monday night, Univision ranked as the #4 network among both Adults 18-34 and Adults 18-49, out-delivering NBC in both demographics. Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.
- On Tuesday night, Univision ranked as #2 network among both Adults 18-34 and Adults 18-49, out-delivering ABC and NBC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.
- On Wednesday night, Univision ranked as the #2 network among Adults 18-34 and #4 among Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.
- On Thursday night, airing the 25th Anniversary Edition of “Premio Lo Nuestro” Latin Music Awards from 8-11P, Univision ranked as the #2 network among Adults 18-34 and #3 among Adults 18-49, out-delivering ABC and NBC in both demographics. Featuring performances by Ricky Martin, Pitbull, and Thalia, the special averaged 6.4 Million Total Viewers 2+, 3.5 Million Adults 18-49, and 1.7 Million Adults 18-34:
ü Highest rated telecast since 2009 with Total Viewers 2+ and Adults 18-49.
ü Double digit growth from last year’s PLN award show among Total Viewers P2+ (+13%) and Adults 18-49 (+11%).
ü Ranked as the #4 program for the night among Adults 18-34 while ranking as the #6 program on television among Adults 18-49.
- For the seventh consecutive Friday night, Univision ranked #1 among Adults 18-34 and Adults 18-49. Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.
- Airing “Sabado Gigante” (Giant Saturday), Univision ranked #1 among Adults 18-34 and #3 among Adults 18-49, out-delivering NBC and CBS in both demographics. “Sabado Gigante” saw increases over the prior week among Total Viewers 2+ (2.3 Million, +5%), Adults 18-49 (917,000, +9%), and Adults 18-34 (384,000, +11%). Also, it ranked among the top 10 programs of the evening for each demographic.
- On Sunday night, Univision ranked #3 among Adults 18-34, out-delivering CBS and NBC. Also, Univision’s entire primetime lineup ranked among the top 20 programs for Adults 18-34 and Adults 18-49.
ü At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which averaged 1.8 Million Total Viewers 2+, 802,000 Adults 18-49, and 281,000 Adults 18-34.
ü At 8 p.m., “Lo Que Mas Quieres” (Your Biggest Dream) averaged 2.5 Million Total Viewers 2+, 1.0 Million Adults 18-49, and 402,000 Adults 18-34.
ü Following “Mas Quieres” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) averaged 2.5 Million Total Viewers 2+, 1.1 Million Adults 18-49, and 452,000 Adults 18-34.
- At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #3 network for the hour (M-F) among both Adults 18-34 and Adults 18-49. “Por Ella Soy Eva” saw increases over the prior week among Total Viewers 2+ (4.4 Million, +7%), Adults 18-49 (2.4 Million, +9%), and Adults 18-34 (1.1 Million, +11%).
- Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #3 network among Adults 18-34 and #4 for Adults 18-49 for the hour (M-F). “Amores Verdaderos” saw increases over the prior week among Total Viewers 2+ (4.7 Million, +7%), Adults 18-49 (2.6 Million, +6%), and Adults 18-34 (1.2 Million, +6%).
· Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #2 for Adults 18-49. “Amor Bravio” averaged 3.9 Million Total Viewers 2+ and saw increases over the prior week among Adults 18-49 (1.9 Million, +2%) and Adults 18-34 (891,000, +7%).
