ABC's 'Celebrity Wife Swap' Opens at Series Highs

Categories: Network TV Press Releases

Written By

February 27th, 2013

via press release:

ABC ranked #2 to CBS on Tuesday in viewers and young adults.   For the 2nd Tuesday in a row, ABC was up over the year-ago night (also an all-original lineup) in Viewers (+4%) and Adults 18-49 (+6%).


Opening at series highs against CBS’ top-rated NCIS, ABC’s season premiere of Celebrity Wife Swap led by wide margins in Adults 18-49 over Fox (+60% - Raising Hope/Raising Hope) and NBC (+85% - Off their Rockers/Off their Rockers) during the 8 o’clock hour.  The ABC unscripted series won the hour in Women 18-34, beating runner-up NCIS by 9%Boosting the hour week to week in Adults 18-49 (+50%), Celebrity Wife Swap posted ABC’s top series number in the time period in more than 1 year – 2/7/12.  The show grew from last season’s Tuesday premiere by 17% in Total Viewers and by 14% in Adults 18-49 to post its best numbers ever on both counts.


Moving to its new 9pm time period, ABC’s The Taste came into the hour and beat out NBC’s comedies (Go On/New Normal) by 27% in Adults 18-49.  The Taste improved its new time period by 21% in Total Viewers and by 8% in Adults 18-49, over the Net’s averages this season with regular programming


At 10pm opposite CBS’ series debut of Golden Boy, ABC’s Body of Proof more than doubled the audience of NBC’s Smash and outdelivered the NBC drama by 33% in Adults 18-49Although facing increased competition from the CBS’ debut, Body of Proof retained 100% of its week-ago premiere in Adults 18-49 and was up in Adults 18-34 (+14%) and Women 18-34 (+22%).


  • Fred

    Never dreamed this show would perform well.
    America enjoys the stupidest programs.

  • PurpleDrazi

    +60% against Raising Hope.

    I think a small piece of my soul just died.

  • Liam

    I love how ABC can put a positive spin on bad ratings. I love Body of Proof but the ratings are not good. Stable verses last week, but I dont think the show will be able to remain above a 1.0 and the show wont get a fourth season.

  • Zach

    I bet Body of Proof is renewed, it’s a good show and ABC Studios makes craploads of money off it

  • Irish Townie

    wife swap ha ha ha ha ya pin your hopes on that garbage ABC

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