'Pretty Little Liars' is Tuesday’s #1 TV Telecast for the 8th Straight Week in Females 12-34; #1 Cable TV Telecast in Women 18-34 and Women 18-49

Categories: Network TV Press Releases

Written By

February 27th, 2013

via press release:

“Pretty Little Liars” is Tuesday’s #1 TV Telecast for the 8th Straight Week in Females 12-34; #1 Cable TV Telecast in Women 18-34 and Women 18-49; ~Pacing for Best Season Ever in Target 18-34 and 18-49 Demos


~ Tuesday’s Most-Tweeted TV Series for 8th Consecutive Week, with

More Than 10 Times the Number of Tweets of the #2 Cable Entertainment Show


“The Lying Game” is Tuesday’s #2 Scripted TV Telecast in Prime

in Females 12-34; Soars by Double Digits Week to Week


“Pretty Little Liars” (8:00 – 9:00 p.m.)


ABC Family’s “Pretty Little Liars” qualified as Tuesday’s #1 TV telecast for the 8th consecutive week in both Females 12-34 (1.65 million/3.6 rating) and Female Teens (735,000/6.2 rating) – each week since its Winter premiere – and was the #1 cable TV telecast in Women 18-34 (919,000/2.7 rating), Women 18-49 (1.23 million/1.9 rating) and Viewers 12-34 (1.89 million/2.1 rating).


Nearly doubling last week’s Tweet tally, for the 8th  week in a row, “Pretty Little Liars” was Tuesday’s #1 ‘most social’ TV series according to SocialGuide, with 840,982 tweets (23.5 share) and 336,717 uniques (22.7 share). Moreover, “Pretty Little Liars” generated more than 10 times the number of tweets of the #2 cable entertainment series, Oxygen’s “The Bad Girls Club: Atlanta” (+960% vs. 79,310), and nearly 7 times the number of uniques (+691% vs. 42,555).


  • At 8 o’clock, for the 8th straight week, “Pretty Little Liars” ranked as TV’s #1 telecast in Women 18-34, Viewers 12-34, Females 12-34, Teens 12-17 and Female Teens, and as cable TV’s #1 telecast in Adults 18-34 (1.09 million/1.6 rating) and Women 18-49.


  • Season to date, “Pretty Little Liars” is pacing for its best season in the series’ history in Adults 18-34 (1.16 million/1.7 rating), Women 18-34 (992,000/2.9 rating), Adults 18-49 (1.50 million/1.2 rating) and Women 18-49 (1.26 million/2.0 rating).


“The Lying Game” (9:00 – 10:00 p.m.)


At 9 o’clock, “The Lying Game stood as cable TV’s #1 scripted telecast in the time period in Females 12-34 (701,000/1.5 rating), was the #1 original scripted cable TV telecast Women 18-34 (385,000/1.1 rating) and Viewers 12-34 (790,000/0.9 rating), and overall ranked as Tuesday’s #2 scripted cable TV telecast in Prime in Female Millennials.


  • “The Lying Game” climbed by solid double digits week to week in target demos, including by 19% in Total Viewers (1.23 million vs. 1.03 million), by 31% in Women 18-34 (385,000 vs. 295,000), by 17% in Women 18-49 (532,000 vs. 456,000) and by 18% in Females 12-34 (701,000 vs. 595,000).
  • rob60990

    SAB did 5 tenths better in W18-34 than The Flopping Game. The show lost more than half its lead-in in every demographic. ABCF can do way better.

  • Max

    Did TLG get a 0.5?

  • Dillan

    TLG will be renewed because Bunheads will be cancelled. Just like how it was renewed because Make it or Break It was cancelled.

  • Jenny


    Boy, you’re a troll. Every week you just can’t wait to jump on TLG.

  • KC Alex Smith

    Well ABC Family focuses mostly on 12-34 so I ignore the 18-49, look at how both shows dominate in their target demo its not even close.

  • Jade

    Looks like TLG secured its additional episodes or another season. Its doing great in ABCF target demo.

  • rob60990

    Troll? Just can’t accept the fact can you?

  • Ronald

    Exactly rob doesn’t do anything but hate:)It’s coming back

  • John A

    Im happy that ABC Family at least mentioned TLG unlike yesterday when they ignored Bunheads.

  • Ronald

    See everyone starting to agree that Rob is a troll

  • Nikki

    Rob did you not see the bottom of the press release.. the lying game climbed by solid double digits week to week.. 19% in total viewers, 31% in women 18-34, 17% in women 18-49 and 18% in females 12-34. do you just ignore that part??

  • rob60990

    @Nikki, who cares? PLL also increased from last week. If it didn’t increase, it would look even worse.

  • panda22

    The POINT is, ABC Family must be happy with TLG…if they were not they wouldn’t even mention it. TLG has had more press releases then Bunheads.

    Its getting renewed because they need to replace TSLOTAT spot on the schedule.

    ABC Family target female 12-34, that is what advertisers pay for. Bunheads skewed old, TLG does not.

  • Nikki

    @ rob ABCFamily cares. Listen just because you dont like the show doesnt mean its not doing well. Get over yourself.. it will get its back order and probably get a 3rd season. What will you say then?

  • panda22

    @ Rob….give it a rest!, you cant use numbers to put down TLG, of course it loses a lot out of PLL….we and ABCF know that!

    What matters is the cancellation bear analogy, you don’t need to outrun the bear…just the guy beside you, and in this case the guy beside you is Bunheads, and the bear will feast on that and TLG climbs up a tree and avoids being snack food for another 10 episodes :)

  • Ronald

    @Panda22 You are the best,you are telling rob the truth!It’s not expensive and it does well in it’s target demo so what more can you ask for :)

  • Nikki

    @ john A i really hope ABCFamily suprises everyone and gives Bunheads another season.. even if its short. I really like the show and think it fits well in the network. Now that they are getting rid of Secret Life i think there is a chance they will keep bunheads and maybe if they add another night of programing they can launch their new shows without axeing any of the current ones besides Secret Life. Plus that Twisted show sounds like its going to bring bad press for the network. What happens if that flops they will have an open spot. And they dont want that.

  • Nikki

    @ panda and ronald lol you guys are great. =)

  • panda22

    A 1.5 18-34 demo is pretty darn good!

  • Ronald

    @Nikki thanks and thank you for having my back :)

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