'Pretty Little Liars' is Tuesday’s #1 TV Telecast for the 8th Straight Week in Females 12-34; #1 Cable TV Telecast in Women 18-34 and Women 18-49

Categories: Network TV Press Releases

Written By

February 27th, 2013

via press release:

Pretty Little Liars” is Tuesday’s #1 TV Telecast for the 8th Straight Week in Females 12-34; #1 Cable TV Telecast in Women 18-34 and Women 18-49; ~Pacing for Best Season Ever in Target 18-34 and 18-49 Demos

 

~ Tuesday’s Most-Tweeted TV Series for 8th Consecutive Week, with

More Than 10 Times the Number of Tweets of the #2 Cable Entertainment Show

 

“The Lying Game” is Tuesday’s #2 Scripted TV Telecast in Prime

in Females 12-34; Soars by Double Digits Week to Week

 

Pretty Little Liars” (8:00 – 9:00 p.m.)

 

ABC Family’sPretty Little Liars” qualified as Tuesday’s #1 TV telecast for the 8th consecutive week in both Females 12-34 (1.65 million/3.6 rating) and Female Teens (735,000/6.2 rating) – each week since its Winter premiere – and was the #1 cable TV telecast in Women 18-34 (919,000/2.7 rating), Women 18-49 (1.23 million/1.9 rating) and Viewers 12-34 (1.89 million/2.1 rating).

 

Nearly doubling last week’s Tweet tally, for the 8th  week in a row, “Pretty Little Liars” was Tuesday’s #1 ‘most social’ TV series according to SocialGuide, with 840,982 tweets (23.5 share) and 336,717 uniques (22.7 share). Moreover, “Pretty Little Liars” generated more than 10 times the number of tweets of the #2 cable entertainment series, Oxygen’s “The Bad Girls Club: Atlanta” (+960% vs. 79,310), and nearly 7 times the number of uniques (+691% vs. 42,555).

 

  • At 8 o’clock, for the 8th straight week, “Pretty Little Liars” ranked as TV’s #1 telecast in Women 18-34, Viewers 12-34, Females 12-34, Teens 12-17 and Female Teens, and as cable TV’s #1 telecast in Adults 18-34 (1.09 million/1.6 rating) and Women 18-49.

 

  • Season to date, “Pretty Little Liars” is pacing for its best season in the series’ history in Adults 18-34 (1.16 million/1.7 rating), Women 18-34 (992,000/2.9 rating), Adults 18-49 (1.50 million/1.2 rating) and Women 18-49 (1.26 million/2.0 rating).

 

“The Lying Game” (9:00 – 10:00 p.m.)

 

At 9 o’clock, “The Lying Game stood as cable TV’s #1 scripted telecast in the time period in Females 12-34 (701,000/1.5 rating), was the #1 original scripted cable TV telecast Women 18-34 (385,000/1.1 rating) and Viewers 12-34 (790,000/0.9 rating), and overall ranked as Tuesday’s #2 scripted cable TV telecast in Prime in Female Millennials.

 

  • “The Lying Game” climbed by solid double digits week to week in target demos, including by 19% in Total Viewers (1.23 million vs. 1.03 million), by 31% in Women 18-34 (385,000 vs. 295,000), by 17% in Women 18-49 (532,000 vs. 456,000) and by 18% in Females 12-34 (701,000 vs. 595,000).
 
  • Nikki

    @Ronald no problem. Gotta stick up for my shows lol =)

  • klaxa

    There is no point in comparing PLL and LG ratings. PLL is the same phenomenon for ABC family as Vampire Diaries is for CW. Both shows have their own exclusive group of viewers who tune in solely for that show. And they both are the “IT” shows, you basically have to watch them if you are part of the target group and want to stay in. But LG is doing well. They are even gaining some new viewership in its second season, even after almost year long pause. And they found their own style and pace, they know what story they want to tell and they are confident about it. It would be stupid to cancel now.

  • Five

    @klaxa

    I agree, well said. :)

  • Bumblebee

    Slightly playing devils advocate here. I think TLG will be renewed for at least another 10 episodes it’s doing well, but simply putting something positive on a press release does not *garantee* they are happy with a show.

    Bunheads is actually unusual in that the network appears to have completely given up with it, it’s 18-34 numbers must be terrible, but usually a press release will claim “significant increases” however mediocre the actual results are.

    **Plus that Twisted show sounds like its going to bring bad press for the network. What happens if that flops they will have an open spot. And they dont want that.***

    There might be some press over it but I think it will be seen and promoted as the guy version of PLL more than anything.

  • Bumblebee

    @ Klaxa, you pretty much nailed it. I can’t believe how much of a phenomenon PLL still is at the end of the 3rd season, but TLG is doing well for the network and better in the demos ABCF is interested in than a lot of CW show are doing.

  • Nikki

    @ bumblebee i dont think it sounds anything like pretty little liars. And in my opinion its going to bring the network bad press because of what the shows all about. But i could be wrong.. and question who wont be call avan jorgia beck from victorious lol i have a kid who watched that and i know thats what i will be thinking lol

  • Nikki

    klaxa has it exactly right. It would be silly to let go of the lying game now.

  • Phoenixlighter

    I’m crazy for PLL; it’s the only show I still watch and I’m glad it’s doing so great. I think TLG is loosing WAAAAY too much out of PLL. 7 tenths are a lot, specially for cable. 1.2 -> 0.5. It’s still doing okay, could be worse; but it has no real future. Seriously. When it keeps falling in season 2B and eventually 3A ABCF will cancel it. 2 more tenths down constantly and TLG is GONE!

  • david

    Good to see both showws up this week.

  • Gypsy fortune teller

    anyone that uses “flop” in a title will immediately be cursed. You are forewarned.

  • Gypsy fortune teller

    LOLOL!!!! Are you guys KIDDING with this Bad Press for “twisted”?????? I have never watched it but I am a big fan of PPL. PPL boasts not one but THREE pedophiliac love matches. Well lol..not pedo, but statutory rape, certainly. One of them with her high school teacher. How is THAT for bad press??? If they don’t mind that they don’t mind much.

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