‘The New Normal’ Up Week to Week; ‘Smash’, ‘Go On’ and 8 p.m. ‘Off Their Rockers’ Maintain Last Week’s Ratings

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via press release:

*	At 8 p.m. ET, "Betty White's Off Their Rockers" (1.3/4 in 18-49,
4.5 million viewers overall) matched its 18-49 rating of last week as
this week it faced ABC's premiere of "Celebrity Wife Swap," CBS's
"NCIS" and Fox's "Raising Hope."

*	At 8:30 p.m. ET, a second telecast of "Betty White's Off Their
Rockers" (1.3/4 in 18-49, 4.4 million viewers overall) finished within
a tenth of a point of last week's 1.4 rating in 18-49.   

*	At 9 p.m. ET, "Go On" (1.1/3 in 18-49, 3.1 million viewers
overall) equaled its 18-49 rating of the prior week.  

*	At 9:30 p.m. ET, "The New Normal" (1.0/2 in 18-49, 2.6 million
viewers overall) is currently up week to week by 11 percent in 18-49
rating (to a 1.0 from a 0.9).  Last night's "New Normal" retained 91
percent of its 18-49 lead-in from "Go On," pending updates, and
maintained 100 percent of that lead-in in adults 18-34 (0.8 rating

*	From 10-11 p.m. ET, "Smash" (0.9/3 in 18-49, 3.0 million viewers
overall) maintained its 18-49 rating of last week, while this week
facing CBS's debut of "Golden Boy" and week two of ABC's "Body of
Proof."  Last night's "Smash" maintained its 18-49 rating half-hour to
half-hour (and grew in total viewers, to 2.995 million from 2.977
million), while "Golden Boy" and "Body of Proof" declined by 0.4 and
0.2 of a point respectively from half-hour to half-hour in 18-49.

*	Note that the February 5 season premiere of "Smash" grew by 63
percent going from these next-day "live plus same day" ratings to
"live plus seven day" (to a 1.88 from a 1.15).  That's up from an
average 47 percent increase last season when going from L+SD to L+7.

*	Also note that "Smash" is currently the most upscale drama on
ABC, CBS, NBC and Fox so far this season in its concentration of
adults 18-49 living in homes with $100K+ incomes, with an index of 161
in "most current" results that include "live plus three day"
time-shifting (100 represents an average concentration of those
homes), up from a 150 index last season.
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