'The New Normal' Up Week to Week; 'Smash', 'Go On' and 8 p.m. 'Off Their Rockers' Maintain Last Week's Ratings

Categories: Network TV Press Releases

Written By

February 27th, 2013

via press release:

*	At 8 p.m. ET, "Betty White's Off Their Rockers" (1.3/4 in 18-49,
4.5 million viewers overall) matched its 18-49 rating of last week as
this week it faced ABC's premiere of "Celebrity Wife Swap," CBS's
"NCIS" and Fox's "Raising Hope."

*	At 8:30 p.m. ET, a second telecast of "Betty White's Off Their
Rockers" (1.3/4 in 18-49, 4.4 million viewers overall) finished within
a tenth of a point of last week's 1.4 rating in 18-49.   

*	At 9 p.m. ET, "Go On" (1.1/3 in 18-49, 3.1 million viewers
overall) equaled its 18-49 rating of the prior week.  

*	At 9:30 p.m. ET, "The New Normal" (1.0/2 in 18-49, 2.6 million
viewers overall) is currently up week to week by 11 percent in 18-49
rating (to a 1.0 from a 0.9).  Last night's "New Normal" retained 91
percent of its 18-49 lead-in from "Go On," pending updates, and
maintained 100 percent of that lead-in in adults 18-34 (0.8 rating
each).

*	From 10-11 p.m. ET, "Smash" (0.9/3 in 18-49, 3.0 million viewers
overall) maintained its 18-49 rating of last week, while this week
facing CBS's debut of "Golden Boy" and week two of ABC's "Body of
Proof."  Last night's "Smash" maintained its 18-49 rating half-hour to
half-hour (and grew in total viewers, to 2.995 million from 2.977
million), while "Golden Boy" and "Body Of Proof" declined by 0.4 and
0.2 of a point respectively from half-hour to half-hour in 18-49.

*	Note that the February 5 season premiere of "Smash" grew by 63
percent going from these next-day "live plus same day" ratings to
"live plus seven day" (to a 1.88 from a 1.15).  That's up from an
average 47 percent increase last season when going from L+SD to L+7.

*	Also note that "Smash" is currently the most upscale drama on
ABC, CBS, NBC and Fox so far this season in its concentration of
adults 18-49 living in homes with $100K+ incomes, with an index of 161
in "most current" results that include "live plus three day"
time-shifting (100 represents an average concentration of those
homes), up from a 150 index last season.
 
  • Yessir

    TNN and Go On are so getting renewed. NBC loves them!

  • RyanCanada

    Smash is such a good show, it doesnt deserve these ratings.

  • AaronExplicable

    I just got dizzy.

  • American

    Looks like NBC is taking PR lessons from ABC :)

  • Ginger

    Smash bragging about how much the people watching it make echoes of Boston Legal.

  • Jade

    Is NBC kidding me with this press release?

  • RJ

    Well I would hope you can’t fall lower than a 1.0 and 0.9 with your original programming. Damn.

  • TVDude

    Although correct, I won’t be shocked if at least two of these shows (including TNN) get adjusted down. TNN isn’t up from last week’s preliminary ratings, if I remember correctly, it got adjusted down in the finals. The same thing could easily happen this week.

    I think Go On will be the only one returning. TNN has consistently performed below a 1.1 for a few weeks now. Even if it bumps up after The Voice’s return (which will only last a few episodes), I bet it’s still a goner.

  • Shepherd

    WOW, things are going so bad over at NBC, even the PR seems worried that, they too, might get ‘canceled’. Talk about being desperate to try and find something, anything to write about! I guess no bad news certainly is good news over at NBC these days.

  • showgal

    They’ve got to be kidding. Smash grows more ridiculous by the week. Plot lines are a joke. Low ratings – NBC should give up the ghost.

  • Lifey

    WTF ? There’s NOTHING good with a 0.9 rating and being LAST on Time-Slot.

  • Keith

    The New Normal is up .1!!! It’s a beast and is slaying all competition!!! 8 more seasons and a movie!!!

  • Jayzel

    Bwahahahahahahahaha! That some good stuff. Hehehehe… NBC execs and PR people always get the best drugs. Talk to me in 2 to 5 years when all you scum are on the unemployment line. I look forward to it more than the series premiere of the Walking Dead…

  • Joe

    Spin it how they want SMASH is to expensive to produce to live long with those ratings.

  • THE OLD MAN

    A 1.2 scripted season average is just pitiful. No wonder they’re the biggest loser with posts like this!

  • PurpleDrazi

    Someone in the PR department is really earning their paycheck.

  • Paul

    Lol, compares to ABC’s press statements.

  • cadburyeasteregg

    I’m pretty sick of saying this but anybody who thinks Deception or any other show that has premiered on NBC in Midseason 2013 is going to get renewed has their head in the sand. Bet on Netflix or something if you’re that desperate.

  • HandSanitizer

    i found this post funny.
    NBC makes it such a big deal for 3 of their flop shows up 0.1 rating

  • SoCal

    The most pathetic PR release ever

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