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TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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Written By

February 27th, 2013

Scoreboard CBS FOX ABC UNI NBC CW
Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148

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CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body Of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart Of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart Of Dixie 0.6 2 1.42
tvbythenumbers.com
8:30PM FOX Raising Hope 1.4 4 3.18

 NBC

 

 Betty White's Off Their Rockers

 

 1.3

 

 4

 

 4.37

 

9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
tvbythenumbers.com
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body Of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

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via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People
Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • ustvaddict

    New Girl Steady!

  • gerry

    first?

  • One

    Chalk up another one for the CBS Midseason Dud pile. And it wasn’t even that good, to boot…

  • Robsten_Fan

    Oopps for Cult

  • BigBrotherFan

    Theo James can’t act. Horrible. Falling in and out of his accent. Def wont watch this again. The sooner Sarah JONES is back on my tv screen GOLDEN FLOP

  • ABC hater

    Is 1.8 OK for CBS now? That seems very low given the promotion.

  • Joey

    Lmao @ smash

  • PHIL

    HOD did well

  • J.G.

    Celebrity Wife Swap certainly exceeded my expectations ratings-wise. Golden Boy is probably DOA-ish.

  • Abc123

    Golden Boy wasted a very decent lead-in NCIS duo. Although 1.8 is not nearly as bad as some of the other flop premieres in the past few weeks.

  • Petar Ivanov

    Celebrity Wife Swap 2.4 is that real..

    Golden Boy like all other cbs midseason shows last years was DOA. But in what world 1.8 premiere is ok….

  • livvy

    I thought after last weeks ep Hart of Dixie would go down. Hopefully it won’t adjust down.

  • Barbie

    LOL, Golden Boy 1.8 on Tuesday? And it’ll be sent to die on Friday! YAY! Season 10 of CSI:NY gets closer and closer every day <3

  • Reven8ger

    Not so “ok” for the Golden Boys. 1.8 is very low for a premiere. Plus, GB has a powerful lead-in.
    1.8 for a Tuesday… the show will be very low when it’s gonna move to Friday !

  • BigBrotherFan

    ROLL OUT THE REST OF VEGAS AND SARAH JONES!

    WIFE SWAP DID GOOD. I admit, I watched this reality JUNK ONLY for Kendra.
    Kate Gossilin looks horrible.

    Really happy to see the TASTE flop. HATE THIS JUNK.

    SMASH IS DONE. Deception KILLED this TURKEY!

    GREAT FOR HOD! HOPE IT’S NOT ADJUSTED DOWN IN THE FINALS

  • Greg

    Golden Boy couldn’t even manage to pull a 2.0? Hell yeah, one more season of The Good Wife!

  • Petar Ivanov

    @BigBrotherFan

    Golden Boy was DOA no matter who is acting. Its not actors blame. Look at cbs history. And yes Sarah JONES is creazy hot.

  • Oliver

    Tuesdays are so weak it’s ridiculous.

  • Jen

    I am glad that HOD is up because after last night the show’s writers need more than five episodes to fix what they so cruelly broke.

  • One @ Barbie

    No it won’t. They need the warehouse space. CSeye:New Yawk is dead…

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