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TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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Written By

February 27th, 2013

Scoreboard CBS FOX ABC UNI NBC CW
Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148

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CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body Of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart Of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart Of Dixie 0.6 2 1.42
tvbythenumbers.com
8:30PM FOX Raising Hope 1.4 4 3.18

 NBC

 

 Betty White's Off Their Rockers

 

 1.3

 

 4

 

 4.37

 

9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
tvbythenumbers.com
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body Of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

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via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People
Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ultima

    @BigBrotherFan
    Fine I’ll play @fanexcusebingo

    I’ve never double Bingo’d off a single comment before, too bad it doesn’t count because it’s an old show. ;)

  • Ram510

    A 2.4???? Well then maybe ABC should move The Taste back to 8 and then that could maybe help BoP if Wife Swap continues getting around a 2.4

  • THE OLD MAN

    @ rob

    IMO the 2BG theory does not apply to CBS as they have strong 8:00 across the board

    Sun TAR>TGW
    Tues NCIS>LA
    Thurs TBBT>POI
    Fri UB>NY

    The only night this doesn’t occur is Weds W/CM @ 9:00

  • Rebecca

    @The Old Man
    Yes, I did see Best Exotic Marigold Hotel – loved it, great movie. They didn’t get any Oscar nods AFAIK but I think they had some Golden Globes attention (if not any awards).

    As for Raising Hope, if you missed the last 4 or 5 episodes I don’t think you’ve missed too much – all you’d need to know going in (if you watch last night’s right away) is that Jimmy and Sabrina are married (well, that episode was fun so if you missed it you should maybe see it, since Hope’s “dead” mom was back briefly) and are living in the fancy house Sabrina’s grandmother left her. You could watch last night’s 8 pm episode and not be behind on anything. Basically, (SPOILERS) it’s Hope’s birthday and they throw a cheap party for her. Jason Lee (Earl) was back as the messed up rocker he played before, just out of rehab, going around to people on his “list” to make amends. He winds up spending the day (and longer) with Burt and Virginia, and you’ll see how all the Earl cast shows up and forms a kiddie party entertainment act (Jaime Pressly and the guy who played her husband on RH but was Earl’s bro on Earl…even the jumping maid/stripper is in the episode. “Crab Man” has been on RH as a pizza delivery guy, which he is in this episode, too, but they make little Earl-related jokes). It’s fun but maybe just to people who are familiar with My Name is Earl, of course. I liked the “Almost Famous” plane scene, while Hubby didn’t even remember seeing that movie and had no idea what I was talking about later. Sadly, he doesn’t watch RH any more so I just tell him the funny parts later after I’ve watched.

  • Clarke

    Body Of Proof’s premise sounds interesting….but as others have stated I find Dana Delany very unlikable. Her characters are almost always obnoxious.

    Golden Boy’s constant promos are AWFUL. I have no clue what the show is even about….does he have some kind of super power? Is he golden because he is rich? I really don’t get it.

    ABC is in a state of shock right now. They probably thought CWS would get at the very most a 1.5. Expect CWS to become a new regular on the lineup.

  • Petar Ivanov

    @Quite disappointing for Golden Boy, but a lot of people did watch it online, which could’ve slightly affected the ratings.

    This is bad excuse. New girl, Revolution and The following were online too but they premiere big.

    The crazy thing is that nobody watch tv in tuesday at 10. I mean in the fall with Revolution 10 pm on Monday was REV 3 Castle 2 h5o 2 with big football games on espn and raw on usa and many others cable shows. And only day later on tuesday most shows beraly hit 1.0 demo. Wow.

  • Cerebro

    “Golden Boy” came in lower than I anticipated. I figured low 2s for the premiere, a the very least. I guess it won’t be long for this world.

    For comparison’s sake, the “Vegas” debut got a 2.5 and 14.85 million viewers, and we see how that has fallen throughout the season.

  • Ross

    @SJ,

    I wouldn’t call a 1.8 for a CBS premiere OK…

    Everything on this night is so weak, there is just nothing left to say here.

    A lot of shows, nowadays, are weak. NBC and Fox are struggling on almost every night, and people are generally watching less television, or through different formats (i.e. online streams and DVD/Blu-ray, even excluding DVR/On Demand viewership). The networks need to understand that this appears to be a new “era” and quite distinct from the ’90s, or even the early 2000s. It seems there are so many hours in the day and people can’t find enough time between work, family, leisure, the Internet, and so on…

    I think a significant portion of viewers didn’t watch Golden Boy for a few reasons: one, it was already streaming online via CBS’ website; two, CBS decided to throw it to Friday before it even premiered, probably turning off some viewers who felt it would be pointless to get attached to; and three, as if mid-season wasn’t difficult enough for a CBS premiere, late-February doesn’t exactly help things.

  • Ekras

    Cult….must….be…..renewed…..

  • Ultima

    @Petar
    I think this is one of the worst if not the worst rookie network season from years.

    Overall, this is one of the weakest seasons for new scripted shows. Arguably the worst ever was 1997-98, which only produced two shows that reached 100 episodes. (FOX’s Ally McBeal and ABC’s Dharma & Greg, both of which lasted five seasons).

    The bar is pretty low to avoid worst ever status; also, with two new dramas being the #1 scripted show on their respective networks (Revolution, The Following), I don’t think you can condemn this year too much.

  • Petar Ivanov

    @eridapo who said:
    So Basically every other Network besides CBS has given up on Tuesday… Seriously… the two NCIS have more viewers than the rest of the broadcast networks combine…
    Once you get past Monday and Thursday (you can even throw Wednesday into the equation), there is not that much to watch.

    Onceagain you hit the target(10) my friend. I mean is ridiculous how for 24 hours from Monday at 10 to tuesday at 10 people stop watching. I guess they really don’t like what networks offer them. Castle and h5o look better and better these days. If when REV returns all Monday 10 om shows are 2+ and all Tuesday 10 pm shows are around 1.0 demo will look a litle strange.

  • Ultima

    @Ross
    NBC and Fox are struggling on almost every night

    FOX struggling on almost every night? I know American Idol is down, but come on.

  • BigBrotherFan

    @Ross

    The reason I was not going to watch it was cause it looked like the main actor was someone they hired off a past season of THE BATCHELOR. After seeing it. It appears I was half right!

  • Brandy

    Glad HoD is up, good episode and Smash is steady

  • Theseboardssuck

    You people kill me. You don’t watch a show, but in the same breath come on these boards and say the ratings for a show you didn’t bother to watch are horrible. You will never know how a show is going to do if you don’t give it time to find itself. All this “cancel it now” after 1 showing just shows how absurd some of you actually are. You ever thought that maybe the reason you couldn’t watch a show after 5 minutes was because you have A.D.D. and not that it sucked.

  • Ross

    @Peter Ivanov

    This is bad excuse. New girl, Revolution and The following were online too but they premiere big.

    The crazy thing is that nobody watch tv in tuesday at 10. I mean in the fall with Revolution 10 pm on Monday was REV 3 Castle 2 h5o 2 with big football games on espn and raw on usa and many others cable shows. And only day later on tuesday most shows beraly hit 1.0 demo. Wow.

    That’s true, but those are different types of series on different networks, which is like comparing apples to oranges. New Girl is a half-hour comedy; The Following being more gritty, on earlier during the night (by an hour compared to Golden Boy), and had Kevin Bacon’s star power leading the way; and Revolution was strong initially, but felt in the ratings during subsequent weeks.

    Eh, whatever. I just wish CBS would focus more advertisements towards Person of Interest instead of practically everything else.

  • Andrea

    I rather like Body of Proof. Mark Valley has been good in every series I’ve seen him in and he adds quite a bit as the new cop/love interest for Dana Delaney’s character. I hope the show lasts for awhile.

  • THE OLD MAN

    @ Rebecca

    Thanks for the RH update. I never watched Earl or saw Almost Famous so I would be clueless, too.

    Saw the marriage ep, so I guess I’m not too far behind. Finding the time to watch is my problem. Time went by so quickly it was after midnight when I realized it was too late to watch anything!

  • Barbie

    @Ross

    Fox’s thriving on Mondays

  • Skylar James

    @Danielle: you’re acting like HOD is a huge ratings monster. Well guess what, the show sucks and so do its ratings. If the CW was smart they’d only renew Arrow, SPN and TVD (and I guess Flopkita for syndication purposes). All the others would be canned and they’d start fresh with proper shows.

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