TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • RG-X

    Goodbye to NEW NORMAL, SMASH & CULT

  • Ultima

    You don’t watch a show, but in the same breath come on these boards and say the ratings for a show you didn’t bother to watch are horrible

    Ratings have nothing to do with quality. It’s a measure of the number of adults aged 18 to 49 (or households, etc.) that watched the show.

    While I do agree that some commenters here are hasty in their proclamations, it is entirely possible to predict which shows will be renewed and canceled without actually watching any of them.

  • Petar Ivanov

    @Ultima who said:
    Overall, this is one of the weakest seasons for new scripted shows. Arguably the worst ever was 1997-98, which only produced two shows that reached 100 episodes. (FOX’s Ally McBeal and ABC’s Dharma & Greg, both of which lasted five seasons).

    The bar is pretty low to avoid worst ever status; also, with two new dramas being the #1 scripted show on their respective networks (Revolution, The Following), I don’t think you can condemn this year too much.

    Thanks a lot. As always you have best information. Did you have any idea why almost all new shows look weaker and weaker these days? I mean they really lose so many viewers so fast. Is this new reality or what? What you think? Is this furute trand? And is it possible after so low season to has big next season? What history say after worst 1997-98 what was next one? A lot of questions so sorry.

  • jT

    go new girl!


    @ Ultima

    I think it’s safe to add Nashville & Chicago Fire to that list as well as several comedies

  • OWL

    NOT AGAIN! Those fanboy wars are pointless. Dixie and Nikita were the only survivors, and my gut tells me that Dixie will come out alive once again. Nikita meanwhile, is the underperforming fat kid who always gets to play bc his father is the coach of the team.
    Yes, that means that B&B is doomed. 90210 is going down as well. TCD done.

  • PurpleDrazi


    “I read that someone from The New Normal crew said on Twitter that they’re working on season 2 already…”

    I seriously doubt that but if that is the case it would only be pre-planning. Nothing substantial.

  • Ross


    FOX struggling on almost every night? I know American Idol is down, but come on.

    Alright, I admit I exaggerated a bit, but Fox’s comedies are falling, and they only have four dramas, one of which is new (The Following), and another of which is flailing and bound to be cancelled (Touch). Bones and American Idol are basically Fox’s two-most solid programs, and even assuming The Following is renewed, Fox still needs to beef up its lineup on Thursday because Glee won’t continue forever.

  • Petar Ivanov


    I agree. But the true is that almost all new shows these days are online for its premiere even on cbs now. But in general you are right.

  • BigBrotherFan


    That was pure jokes that comment no matter how much I diagree..That was great! lol

  • Bern

    HOD and Nikita certain for renewal. Cult, 90210, TCD, and B&TB are cancelled. Time to bring 4 new shows this fall CW.

  • Gillian

    Given the HoD SL last week, it was obviously going to do well this week. However, I can’t help feeling that for the long term the way they’ve decided to go will hurt the ratings. Some pretty negative reviews and I shouldn’t be at all surprised to find that the ratings fall after the month-long hiatus, and when the SL they’ve chosen starts to play out.

  • Ross


    Fox’s thriving on Mondays

    For how long, though? Bones has, what? Another season left before ending?

  • Petar Ivanov

    @I think it’s safe to add Nashville & Chicago Fire to that list as well as several comedies

    Not sure. CF may be but other one….

    Which commedies….i mean only go on look good but now even this comedy look bad.

  • Ateofi

    Golden Boy is a serious fail. Lead actor is stiff and bland, writting is cliched and boring, the pacing is slow!!! Sorry, but these ratings are fully deserved. I predicted demo below 2.0, next week it will drop to 1.5 demo.

  • Nick

    Bones could last for a while longer.

  • Capitalist Infidel

    Where did all this love for Sarah Jones from Vegas come from? I remember so many people saying how dull and plain she was when she was the lead in Alcatraz.

  • Shepherd

    @peter barry

    “how in the world do people watch celebrity wife swap.these people are not even celeberities.kate is not even a wife.”


  • J

    I love Smash. I think it’s a great show and I love all the songs and all of the actors. I am also a lover of Broadway though, so maybe that’s why. I don’t get why people don’t enjoy it, but whatever. I adore Katharine McPhee!!

  • David Howell

    FOX is basically heading towards a rebuilding phase as Idol declines and the string of recent awful development seasons leaves them exposed in scripted programming. The Following is the show that they can build around… For half a season. Because it’ll always be restricted to 15 episodes per season, FOX need something similar for the fall (or use the slot for unscripted fare, maybe?).

    Glee needs a replacement, the sitcom block needs building around New Girl (which is a hit as far as the network is concerned because of the demographic skew – low 2s in 18-49 with barely 4m total viewers is amazing), and ultimately Idol will need replacement – and not, as was doubtless planned, with XF.

    They’re not in a real hole, but it’s easy to see how they might be soon. Much will depend on who gets the next big unscripted hit – and if it’s CBS, all three rival networks will be in a world of trouble.

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