TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Californiadgd

    I think that NCIS is future hit show!

  • Shepherd

    @Andrea from Italy

    “I’ve litterally [sic] eaten season one…”

    Did they change the meaning of the word literally, or eaten? I’m confused. ;-)

  • http://tvbythenumbers.com Bill Gorman

    “it is entirely possible to predict which shows will be renewed and canceled without actually watching any of them.”

    And predict well.

    I can say that except for that episode of Suburgatory that had the Cancellation Bear shout out, I haven’t watched anything on broadcast TV this season except sports.


    @ Petar

    Nashville & CF are are almost certain renewals. Go to the Renew/Cancel posts & check the percentages.

    Comedies could very easily be The Neighbors, Go On, Mindy P. Again just check the percentages on the Renew/Cancel indexes.

  • Holly

    I’m disappointed Golden Boy didn’t do better. The reaction of the Vegas/TGW/Mentalist fans would have been great entertainment… alas, another CBS midseason failure. The NCIS twins keep putting up good numbers though.

    Hart of Dixie keeps making a case for renewal, while Cult is begging for cancellation.

    I don’t think even The Voice’s return will solve NBC’s Tuesday problem. Smash is dead regardless and I don’t think the comedies will completely recover.

    Celebrity Wife Swap did well for ABC and The Taste is still OK for filler. Body of Proof, however…

    The Mindy project may survive til next season, but it’s not helping FOX’s comedy line-up any. Not that Raising Hope or New Girl are great hits.

  • Flame

    Nice one, Bluebell, for scoring the 6 behind the zero, and beating Carrie. Let’s see how Beauty does tomorrow. Since the halves are 0.7 and 0.6 I guess it’s safe to say that it won’t adjust down (unless I’m very mistaken about this system).

    I haven’t watched the episode yet, but seriously, peeps, when next week’s episode is named “We are never ever getting back together” you will have to break someone up first…


    @ Bill

    High five coming your way, check your mailbox

  • Shepherd


    CW treated the show like crap…it followed a horrible second season premire of 90210 (show about teens and a soap about 20-somethings just doesn’t work like it used to in a pair).
    They pulled it off the air for months upon months.
    They barely promoted it.
    The actual promotions where HORRIBLE.
    They should of never held so much clout in Heather and did more to promote the actual story not a half a$$ effort with Heather.
    As the CW fanbase is starting to hit mid 20?s THIS SHOULD of been the direction they stayed in in terms of their shows, their fanbase is growing up thus the massive 90210 failure and CARRIE DIARIES
    The retool was stupid and not needed. Nick Zano’s character was dumb and made no sense.
    CW did nothing to hype it’s return after 4 months off the air!

    BINGO!! I’ve never actually seen one in a single post before. Congratulations! :)

  • Dan

    Golden Flop. 3 NCIS on Tuesday next season.

  • Holly


    Nice one, Bluebell, for scoring the 6 behind the zero, and beating Carrie. Let’s see how Beauty does tomorrow.

    I believe Beauty is a repeat for the next couple of weeks.

  • Ultima

    Did you have any idea why almost all new shows look weaker and weaker these days?

    I think it’s simply perception. Ratings are declining due to viewer fragmentation, so every year everything looks at lot worse than it really is.

    I mean they really lose so many viewers so fast. Is this new reality or what?

    It’s always been like this. Most new shows do poorly and get canceled. Some so bad that they get pulled after only a few episodes.

    Every network goes through development slumps and it’s not unexpected that they’re all in a slump at once from time to time.

    What history say after worst 1997-98 what was next one?

    I have no idea. Being second worst typically provides one with a degree of anonymity! ;)

    And is it possible after so low season to has big next season?

    Of course. My favorite go to example (for one network) is ABC. They only renewed two freshman dramas over the course of seven seasons prior to the DH/Lost/Grey’s season.


    @ Holly

    The reaction of the Vegas/TGW/TM fans (I agree) THAT’S ENTERTAINMENT

  • Richard Steven Hack

    Claudia: “will you please tell me those have Oscar nomination kind of acting?”

    Said nothing about that. There’s adequate acting and then there’s crap acting. Nicole Gale Anderson is both over-acting and the character itself is terminally annoying, not to mention stupid and pointless given the premise of the show. She’s utterly useless as a character and should be removed. At least we’re not seeing any more of Cat’s father…

    I don’t actually consider Kristin Kreuk to be bad – just adequate. Jay Ryan (Vincent) does not impress me at all – he has no charisma and his range outside of being the “beast” is nil. Even Stephen Amell on Arrow is better! Austen Basis (J.T.) is adequate for a supporting role. Nina is adequate, but her character is terminally annoying. Max Brown (Evan) at least apparently has British training. That’s the best you can say – adequate. No one is compelling a la people like Ian Sommerhalder on TVD. Maggie Q on Nikita, who many people disparage as an actor, is better than the lot on BATB.

    “And dont start with the BS of syndication, lead in or ratings, nothing is printed on stone at the end of the day we are not network execs, and as it was last year with TSC, the CW is the one that is gonna take the decision based on profits and how much money a show can make in the long run, is not only viewership if not many shows would be cancel in the CW, if not ask Nikita!”

    Which I well know, since Nikita is my favorite show. However, BATB has none of the advantages Nikita had when it was renewed for this season.

    I’m not one to pine for the return of TSC, but that show was considerably better than BATB in terms of quality. And the ratings for TSC were significantly better than BATB. It debuted at 1.3 and did not drop to .7 until episode 12, bounced back to .8 for two episodes, hit .7 for two more episodes, then one .6, then a consistent .5 for the last four episodes along with a steady decline in viewers.

    BATB simply has not done that well. It debuted at 1.2 and dropped to .7 in its second episode. It’s never hit .8 or above since. It’s fluctuated between .5 and .7. Its season average is .65 and it’s been losing viewers steadily.And the “spring effect” hasn’t hit yet. I expect it to be doing .4 at best before it ends its run and its season average is likely to drop to .5.

    I just don’t see any motivation for the CW to renew BATB based on ratings or any other consideration.

  • Craig

    They really need to try moving Smash to another night before they ditch it or at least give it a half decent lead in


    @ Ultima

    If the spirit moves me I may be able to research worst 1997-98. I’m thinking NBC the season pre-Crosby. Give the OK & I’m on it (maybe).

  • tahina

    I can’t DOA for Golden Boy..give Chichi Mcbride another chance..the lead..hmm. Body of P is a goner for sure.

  • Alison

    I’m a die-hard Wade+Zoe shipper and after last night’s episode of Wade cheating on Zoe, it broke my heart and if the writers don’t fix this mess up soon, I don’t care if it gets cancel or not. Way to go to ruin a character, stupid writers.

  • Shepherd

    @David Howell

    “Because it’ll always be restricted to 15 episodes per season…” (The Following)

    Has Fox made some kind of announcement that I’m unaware of? Was this written into Bacon’s contract? I’ve heard a lot of people making similar comments to this, and I’m just curious.

  • Domca494

    CW has problems with shows such as Cult or Ringer. Teenagers love romance or things like this. So these shows always have problems on CW. It is very bad :(

  • Shepherd


    >i>”I don’t think even The Voice’s return will solve NBC’s Tuesday problem.”

    I’m glad somebody agrees with me on this.

    It seems like the worse NBC does, the more people think The Voice is going to come swooping in like Superman to save the day. It may help, but not THAT much!

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