TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Richard Steven Hack

    Bill: “I can say that except for that episode of Suburgatory that had the Cancellation Bear shout out, I haven’t watched anything on broadcast TV this season except sports.”

    That’s probably because outside of this Web site you have a life! :-)

    Oh, wait, you watch sports.

    Never mind… :-)


    @ Shepherd

    I agree as well, plus they don’t have SNF to come in and save the days as well which they did Sept-Dec.

  • Richard Steven Hack

    I just tried to post a comment about a Web site that tracks ratings in a way that is very useful for comparing shows. Both posts went into the spam filter!

    I guess the guys are a little wary about competition – even though I don’t see any here.

    Anyway, the site is: tv series finale dot com. Just ignore the spaces.

    Filter that out!

  • HandSanitizer

    hope HoD will adjust up to 0.7
    but if it is not, it still have better rating than TCD.

  • Ultima

    @The Old Man
    If the spirit moves me I may be able to research worst 1997-98. I’m thinking NBC the season pre-Crosby. Give the OK & I’m on it (maybe).

    If we’re talking worst seasons for a single network, you may be right (my knowledge of pre-mid-1980s is fairly limited, at least for now).

    I’m confident in saying that 1997-98 ABC is the single worst season for one network for new dramas ever. They had seven new dramas air during the season, all of which were canceled and they averaged only ~7 episodes each before being pulled.

    Fortunately, it wasn’t a complete loss, they did have two successful sitcoms – “Dharma & Greg” and “Two Guys, a Girl and a Pizza Place.” (What’s up with ABC and super long titles for their comedies…?)

  • KS

    Hart of Dixie – Renewed
    Cult – Cancelled

  • http://tvbythenumbers.com Bill Gorman

    “Anyway, the site is: tv series finale dot com. Just ignore the spaces.”

    RSH, We have from time to time had real spammer problems from folks posting that site’s URL in our comments.

  • Richard Steven Hack

    Carrie Diaries season average is .51 and has been steadily losing viewers. It’s done for. Dead as a doornail. Stick a fork in it. Hasta la vista, baby. No chance of renewal.

    I’m not “bashing” the show, as I’ve never watched it. But its ratings are terminally bad, so it’s “one season and done.”

    It and Cult are history. The battle is between BATB and HoD – and HoD has a significantly better chance.

  • KS

    @Bill and @Robert

    Well a small suggestion from a regular visitor – Using “DISQUS” comment database would make your site look a lot better.

  • Richard Steven Hack

    Bill: OK, gotcha. Figured there was a reason.

    I love that they keep the ratings on one page with a season average. Makes it real easy to do show-to-show comparison. You guys might want to try something like that, although I imagine it would be a pain to keep it up. But that’s what you have slaves, er, interns for! :-)

  • Ashton Butcher

    Disappointing start for Golden Boy, I think where CBS made the mistake at was not putting it on directly behind NCIS, they could’ve gave LA a rest this week and used a new episode for a rerun week. This is why I don’t think CBS is ready to move on without CSI: NY because they still haven’t really found any new procedural hits lately, they better keep it for another year.

    Celebrity Wife Swap did really well for ABC a rather surprising rating too, ABC should’ve just gone with Wife Swap and The Bachelor and called it a night. The Taste gotta go though it slowed everything up, if they do keep it only run it during the summer.

    Another loser Tuesday night for FOX, I don’t want to waste my time talking about them. Good thing for them The Following is doing well on Mondays.

    Lately Off Their Rockers has been off its game, its been declining more than I thought it would and the pieces around it probably contribute a little bit towards it. Like I said last week all of the NBC comedies are rating low so they’re pretty much in the same boat and ratings won’t even matter at this point, its gonna come down to which ones they own and their development slate. Since NBC might take away the extra hour that the single-cams have on Thursdays they might only renew Go On and P&R and New Normal which is not owned by the network is a goner for sure. Smash pretty much a we like this show so we might still keep it thing.

    Hart of Dixie pretty much a lock for season 3 and Cult well I hear good things about it still haven’t seen it myself I guess its just unlucky to be on The CW.

  • alffan


    Move The Voice to 9pm Tue followed by Chicago Fire

    Move Grimm from 9pm Fri to 10pm Wed and be done with it…

    That would improve their numbers and take those comedies to 8pm

  • Wanda Dixon

    Golden Boy may have been 1.8 yet it still beat the other shows that are veteran shows. Almost all of the shows on all of the channels this year are failures, so it’s not like CBS is the only one with flops, yet they still beat everyone in the ratings last night.

  • alffan

    Raising Hope remains a consistently funny show. It would solve a big problem for ABC if it ran between The Middle and Modern Family. If Fox cancels, ABC should grab it…

  • Tommy

    BODY OF PROOF was EPIC last night. Fantastic episode. The new detectives are a great edition to the show. Such a shame about the low ratings, the show deserves at least a 2.0 rating per episode. At least the show did drop from last weeks 1.2 rating which is positive. Hopefully when dancing with the stars returns, Body of Proof will see an increase in ratings.

    …. and Dana Delany is an incredible actress and i love her character in the show because she is strong and has an attitude and is someone that doesn’t work by the rules. Fantastic character.

  • Sunny

    Why do I feel like I’m the only person in the world who watches Cult? :/

  • Tommy

    Didn’t* (not did)

  • Richard Steven Hack

    Ashton Butcher: “Cult well I hear good things about it still haven’t seen it myself I guess its just unlucky to be on The CW.”

    Not really. Two episodes in and it’s really not even remotely comparable to The Following. It’s confusing, the acting is barely adequate, the writing is poor, the plausibility is poor, the premise just doesn’t work. There’s nothing compelling about it at all. The should have had Robert Knepper be the lead instead of Matt Davis – Knepper is a compelling actor. Davis could have been the cult leader a la his excellent performance as “bad Alaric” on TVD. That actually would have been better than the way they’ve done it. As it is, Davis’ character is too low-key for the “hero” and Knepper isn’t seen enough (so far at least.)

    But even such a change wouldn’t save the show. The premise is just too implausible, the rest of the cast are utterly forgettable, the pace is slow and the bouncing between the TV show and the real world is both confusing and almost pointless.

    This show never should have made it to air.


    @ Ultima

    A quick glance shows NBC 1983-84 was worse but would require further research to verify. So for all intents & purposes we’ll leave it as such.

    Know what you mean about those long-winded comedy titles.

  • JP

    The series finale needs to be written for Smash immediately. Derek is by far my favorite character and the best actor on the show IMO. Megan Hilty rocks but is barely even shown anymore, I have had enough of Jennifer Hudson as well. Harry Connick Jr. would be a great addition to the show, but I doubt that would happen. However – the MAIN reason this show is done is simple – when your main central character cannot act her way out of a wet paper bag and is dull and uniteresting, your show is doomed and nothing and no one can save it. Kat McPhee is a terrific singer, but a horrible actress.

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