TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ultima

    @The Old Man
    A quick glance shows NBC 1983-84 was worse but would require further research to verify.

    Interesting! :)

    I will delve deeper when I find the time.

  • Bizarro

    Yay for HOD I hope it stays up in the finals!

  • http://tvbythenumbers.com Bill Gorman

    “Using “DISQUS” comment database would make your site look a lot better.”

    We have used DISQUS in the past, on two separate occasions, for quite extended periods of time (many months), and each time it ended up causing problems with our site.

    It does have advantages, that’s why we tried it a second time, but the disadvantages outweigh them for us.

  • The End

    Personally I think the website looks fine as is. The comments section is quite neat, the formatting perfect, if anything TVBythenumbers is quite a well designed website.

  • panda22

    Kat McPhee is KILLED smash, she is universally hated and coined the phrase”hate watching” because of her!!!

  • Richard Steven Hack

    I agree this site is well designed and well run.

    Of course, the main reason I agree is because I haven’t been banned from it…yet…like I have most other sites! :-)

  • Rebecca

    I don’t think RH is in any danger of being canceled at the end of this season, but I agree with you – it would fit well with The Middle if ABC ever took it over.

  • Nikki

    Wouldnt get to excitied for heart of dixie it will adjust down in the finales. Cant wait to see how PLL did and the lying game. Both episodes were awesome last night.

  • Joseph

    I am surprised that “Golden Boy” didn’t do anywhere near as well as I thought it would do in the 18-49 demo, although it dominated it’s timeslot in total viewers.

    My guess is that the show will be renewed and might be around for at elast a few seasons.

  • Joseph

    It’s time to send our own Cancellation Bear out to whack and devour “Cult”!

    It’s viewing levels are so low that they’re below “cult” status (pardon the pun).

    I wouldn’t be surprised if last night (February 26th) ends up being “Cult”‘s last telecast.

    And the Bear will probably go after “Smash” after that. It probably won’t live to see Easter!

  • PurpleDrazi

    “Has Fox made some kind of announcement that I’m unaware of? Was this written into Bacon’s contract? I’ve heard a lot of people making similar comments to this, and I’m just curious”

    Yes, it is in Bacon’s contract. He only agreed to do a TV show if they limited the number of episodes.

  • catsrule

    CBS promoted Golden Boy nonstop for a month and it can’t even hit a 2. I think it’s sad shows that make a mockery of marriage (Wife Swap and The Bachelor) are hits for ABC.

  • dddddddddd

    Is anyone here surprised that Cult is performing so badly?

    Incompatible lead-in. Bad time slot (Tuesday death slot). Show’s similar to The Following. It airs on The CW.

    Perfect receipe for failure!

  • Dan

    Golden Boy is gone after May. Tuesdays will be a NCIS powerhouse for 3 hours next season and the only real competition will be The Voice. DWTS and FOX’s comedy block probably wont hold up.

  • Ted Craig


    You really think The New Girl and NCIS are competitors?

  • Can’t Believe

    Good bye Cult Bring back Emily Owens MD

  • Dan

    If CW realy wanted CUlt to succeed then they would have premiered it behind VD and moved BATB to Tuesday. THis solves two problems, it could help give a launch to Cult to see if it could hold VD audience better than BATB could and it would help see if BATB could hold up on another night. I expect both Cult and BATB to be cancelled in May.

  • Dan

    @Ted Craig – Did you mean in terms of timeslots because obviously NCIS airs at 8 and New Girl airs at 9, New Girl holds up well against NCIS LA even though it never wins.

    I envision two possibilities for Tuesday for CBS

    8:00 NCIS
    9:00 NCIS LA
    10:00 NCIS LA Spinoff


    8:00 NCIS
    9:00 NCIS LA Spinoff
    10:00 NCIS LA

  • Mark2

    What has happened to FOX and NBC?

  • Dan

    @Mark 2 – Well for NBC the lack of a certain Voice turned NBC tuesdays into garbage and for FOX, there two hour comedy block isn’t working out as they had hoped.

    @Joseph – Cult isn’t getting pulled, its season finale is scheduled for May 14 and Im sure CW would rather air the shows 13 episodes and then cancel it rather then pull it. Its not like they have a replacement ready.

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