TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ultima

    I am surprised that “Golden Boy” didn’t do anywhere near as well as I thought it would do in the 18-49 demo, although it dominated it’s timeslot in total viewers.

    My guess is that the show will be renewed and might be around for at elast a few seasons.

  • Dan

    @Joseph – We all knew Golden Boy was going to dominate the timeslot, its against Smash and Body of Proof. With Smash getting a 0.9 and BOP getting 1.2, GB could have dominated with a 1.5. It did hold better on to its lead in then Vegas but the real test will be airing with Blue Bloods. If it gets below 1.5 consistently then its done, and even if it does well I still think CBS will cancel it. Its the NYC 22, CHAOS, Miami Medical, Harper’s Island and Swingtown of this year. A midseason drama that goes nowhere. Fun Fact: CBS hasn’t renewed a midseason drama since The Unit in 2006, and a midseason comedy since Rules of Engagement in 2007.

    Looks like Elementary will be the only new show getting a second season.

  • Dinaminjo

    Why does everyone think CBS is going to air 3 types of NCIS back to back..
    3 hours of NCIS is a bit too much I think!!

    People complain when blockbuster movies are longer than 2 hours and suddenly they should stick their eyes to the tv for 3 hours all of a sudden?!

  • Ultima

    People complain when blockbuster movies are longer than 2 hours and suddenly they should stick their eyes to the tv for 3 hours all of a sudden?!

    I can’t think of a single thing on TV that regularly runs at least three hours and does well.

  • Bob

    People complain when blockbuster movies are longer than 2 hours and suddenly they should stick their eyes to the tv for 3 hours all of a sudden?!

    This is NCIS we are talking about. NCIS is pretty much THE ONLY shows that have decent ratings except for American Idol and Big Bang Theory. Everything else is HORRIBLE!!!!! So yes CBS being the ONLY hit network should have 3 NCIS’ in a row. The 3rd hour of NCIS will be the hit of the 10 o’clock shows for the week garnering 13 million viewers and a 2.5 rating at the LEAST.

  • Dinaminjo


    NCIS to NCIS:LA drops 4-5 million viewers, which is 25% and that is 8pm to 9pm. Ofc NCIS:LA is more action packed and comedies are better at 9pm but still.

    Another 25% drop would be minimum for a show at 10pm, and that is 12 million viewers tops. More likely around 10 million.

    I know viewers “don’t matter” but the demo would follow a similar pattern..
    3.4 > 2.9 > 2.2 based on tonight.

    Even if you think that is acceptable the question is what is CBS’s motivation for NCIS:Red?! A filler show?!

    I doubt it.

  • eridapo

    We need a new Smash poll? Will NBC air all the Smash episodes before pulling the plug or will they make a cancellation announcement next month..

  • eridapo

    I too love the comments section of TVBTN. Now it would be perfect if it had an edit button.

  • Cyrax86

    @eridapo, I’m wondering about that too, would they really scrap like 12 episodes they still have out of it?

    It’s absolutely astonishing that the most hyped show of the last season cannot break a 1.0 rating a year later!

  • LynTX

    I’m in the minority but I enjoyed Golden Boy and its potential. Guess we’ll see where it goes.

  • Carl

    I used to watch a number of CBS procedurals, and I know someone who for much of the last decade had watched just about ALL of them – the problem is that in general they have increasingly declined in writing and acting quality over the years. Now she and I barely watch any Not just long-running shows, but new shows. There are some exceptions (Person of Interest seems to have a good reception), but over and over they have lost their touch. Look at the shambles of that Criminal Minds spinoff.

    The only CBS procedural I watch now is Elementary, and while I like the leads and think Lucy Liu gets too much hate, I have to admit one of my big reasons for watching is because of the Sherlock ties. If this was just another CBS procedural, I wouldn’t bother.

    CBS built a brand based on these procedurals, and they have done a piss-poor job of maintaining that brand.

  • Alexandre

    Goodbye Smash, Cult, Hart of Dixie e The New Normal.

  • Linda E.

    Hawaii Five-0 belongs on Tuesdays at 10 !!!!!

  • Jason Eldridge

    Golden Boy has definitely fallen before it could stand out.

  • Brandy

    Yahootv says CD could go either way but more Likley to be cancelled,BatB Likley to be cancelled and HoD Likley renewal, Smash Likley to be cancelled to be cancelled and Nashville a Likley renewal just to name a few shows they gave predictions on.

  • Ateofi

    The problem is that CBS and also other networks have difficutty to launch a show with some new ideas. Pretty much everything has been done, now the ideas are only recycled! How many cop procedurals are there? There are all alike. How many shows about lawyers have we had? And the same goes for other genres! There are reallly few shows that I watch which have something distinctive about them. Also I agree with about the acting, it’s become wcrse and worse.

  • Jonny C…. formerly Jon

    Ouch Go On….The Voice can’t be back any sooner….

    Btw @ TVBTN Staff….my google chrome is detecting this site as malware. I would suggest you guys ask Google about that…

  • MichaelChickless

    @Nikki “Wouldnt get to excitied for heart of dixie it will adjust down in the finales”

    It didn’t adjust down. (I don’t watch any shows on The CW.)

  • Cj morton

    LOL Celebrity Wife Swap beat all NBC shows and Golden Boy!

  • Anthony Parello (AP076)

    I haven’t had an opportunity to read the comments yet, but if the second episode ratings for Golden Boy are stable (doubtful) could you envision a scenario where Vegas gets moved to Friday nights (like the Defenders a couple of seasons ago) rather than Golden Boy.

    Since I believe both shows to still be obvious choices for cancellation this would likely represent rearranging the deck chairs on the Titanic anyway.

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