TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • gerry

    second, oh well.

    golden boy will drop next week.

    the taste is really starting to grow on me (despite malarkey, what a joke). i hope its numbers are ok enough for another season. the production value has to be minimal. even if they run it through the summer, i’m down. i forget what its numbers were last week….

    HOD will be fine, its not a top performer but its super stable.

    nbc must be chomping at the bit for the voice to come back.

  • Ron

    Horrible ratings all the way around.Cult has terrible ratings just like 90210 but mark my words carrie diaries will be given a second chance ,90210 will get final season and B&B and cult will be cancelled.Hod and Nikita will be renewed

  • Lifey

    “SMASH” is down in viewers.

  • Petar Ivanov

    @Golden Boy couldn’t even manage to pull a 2.0? Hell yeah, one more season of The Good Wife!

    I think Vegas csi ny and TGW fans will turns crazy today. But if TGW get one more final season will be on 10 pm in sunday or in friday. No way cbs to stay this mess in sundays.

  • BigBrotherFan


    Yeah but THEO JAMES was really REALLY bad. He fell in and out of his accent and thats unacceptable if your headlining a show. I will throw Jason O’mara a bone because he’s not the star of VEGAS but there’s no excuse for Theo James. If you want to act American parts than take some proper vocal lessons.

  • Daw Johnson

    1.8 is not “okay.”

  • Frank

    TNN will be adjusted down in the finals, maybe as low as 0.8.

  • RyanCanada

    I Cant wait till Dancing with the stars premieres and then Body of proof with get that big boast, they are in the same boat as HE, struggling from a terrible lead in

  • BigBrotherFan

    NBC be better off throwing in addional repeats of WHITNEY instead of THE NEW NORMAL..LOL

  • gerry

    @ Petar – all i want is my good wife final season, i don’t care where they schedule it. i will follow.

    good bye vegas, golden boy, csiny.

  • Tom

    If Golden Boy stayed at a 1.8 on Fridays, it would air for years.

    It won’t stay at 1.8.

  • Win

    Hart of Dixie….
    keep ON KEEPING ON.

  • Billy

    Golden Boy will be done quickly once it starts dropping as all new shows do. It will be a quick out on Fridays.

  • forg

    So The Taste had better ratings at 8 PM, quite weird for it to see fall to 1.4 now that it has a stronger lead in. I bet that Wife Swap will fall under 2.0 next week. ABC always premiere strong (except for a select few like BOP last week) but then falls hard

  • Ethan

    Ouch at golden boy…with that weak competition that number is very underwhelming. Sash is dead, so is cult. I’m glad, since both shows are awful. It’s interesting how CBS is unable to make anything work following the NCISs, kind like TVD on the CW.

  • Petar Ivanov

    @Is 1.8 OK for CBS now? That seems very low given the promotion.

    NOPE, 1,8 premiere its not ok for cbs. Is ok for nbc and abc but not for cbs.


    Is it me or has Kate Gosselin had so much botox plastic surgery including breast augmentation? U can tell why this woman is single. She is a real wench IMO. I guess having 8 kids is alot but she comes off like a real wench wench. Remember everyone at DWTS said she was the biggest biatch on the planet and Jon Gosselin has stated she was abusive to him LOL. Is there a reason shes still SINGLE? Celebrity Wife Swap did well.

  • Dillan

    Pretty good for HOD. The episode was awful, though.

    I’m wondering if Cult will even air all its episodes..

  • TJ

    NBC Tuesday ratings are an amazing sight to behold.

  • Sean

    Looks like NBC will Renew DECEPTION!!!! Yay!!

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