TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.


    Its sad Smash will be cancelled after 2 seasons. I hope they can go off with a bang and a great conclusion to the series. The show made a mistake changing showrunners. Eeverything I loved about season 1 isn’t here and the show is boring. Also Katharine McPhee needs to go to acting school, she is very very wooden. Megan Hilty steals the show right and left.

  • Ultima

    On ABC, the premiere of Celebrity Wife Swap earned a 2.4

    That horrified shriek you just heard was the Zero Hour fans! ;)

  • CBSviewer

    A 1.8 is OK on Tuesday after TV’s #2 Drama ? So CSI: NY’s 1.6 was what ?
    Golden Boy is dead. Next week it will fall to a 1.5-1.6 and on Friday it will be a massacre. This Show is the new Made in Jersey.
    I hope NCIS will be adjusted up in the finals.

  • samurai99

    1.8 was lower than what I was expecting. Oh well, I wasn’t going to watch it anyway.

    For those of you who have been here longer than me, how many shows is CBS likely to cancel in one year? They already have Golden Boy, Vegas, CSI NY, and Made in Jersey. I doubt they’ll want to cancel any more and have to promote 5 new dramas next fall.

  • Rob R

    I wonder if the fact that “Smash” steadied at a woeful 0.9 will ensure that it stays on, basically because NBC has no other alternatives and “The Voice” will help lift the night for the back half of the “Smash” run.

  • feinn

    Funny, an awful .6 will get you renewed on the cw

  • r0ckmypants

    @Sean – No, they won’t.

  • Marsinvestigations1@gmail.com

    Not so Golden Boy. A 1.8 is not OK for CBS. Given it will likely drop to a 1.6 or lower next week. I smell a quick death and The Good Wife to Friday next fall.

  • Shepherd

    Smash and BOP scored about .1 higher than I expected. Beginning the season with a two part episode seems to have worked well for BOP.

    Golden Boy skewed older than I expected, but still not quite as old as Vegas skews. I wouldn’t quite say it ‘premiered OK’, but not particularly bad either. It looks like Vegas is doing about as well as CBS can expect for that slot this season. GB should do well paired with BB (if this remains CBS’s plan).

  • TimsDale4ever

    NN is not going to make it — so sad.

  • Cyrax86

    Well at least Body of Proof is flat and is doing better than any new drama except Nashville so it might cheat death again.

  • Martin

    Guess hart of dixie will be upgraded to likely renewed next time, especially if batb stays at 0.5 or goes even lower.

  • BigBrotherFan

    @Jonny Sbro

    lmao. I agree 100% with everything you said. She looks like a BOTOX zombie. She be killer on THE WALKING DEAD.

  • rob60990

    Holy crap at Wife Swap. Barely promoted reality filler and it beats New Girl ane doubled Happy Endings.

    Golden Boy really bombed

  • Randy

    HAHA FLOP OF PROOF…horrible show with a horrible actress

  • Marsinvestigations1@gmail.com

    NBC will not renew at a 1.2. No way

  • nicola83

    Hart of Dixie half hours:

    8.00 pm
    1.53 million, A18-49: 0.7/ 2

    8.30 pm
    1.31 million, A18-49: 0.6/ 2

    Very good!!!

  • Lifey

    “Golden Boy” is performing worse than other CBS mid-season shows “Harper’s Island” , “Rob”
    , but better than “Chaos” (Fridays) , Let’s just see how “Golden Boy”
    will perform on Fridays.

  • JacobYates

    What’s with the 8:30 timeslot? It’s all jumbled.

  • MichaelChickless

    That’s not very Golden. But it’s higher than Vegas has been recently. The NCIS twins are strong, as usual.

    New Girl is strong, but RH amd TMP are barely adequate.

    Smash is smooshed! It’s on its deathbed (as is TNN).

    Looks like they’ll most likely renew Hart Of Dixie.

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