TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart of Dixie 0.6 2 1.42
8:30PM FOX Raising Hope 1.4 4 3.18



 Betty White's Off Their Rockers








9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ultima

    For those of you who have been here longer than me, how many shows is CBS likely to cancel in one year?

    As many as necessary to free up three hours for new dramas. Right now, that’s likely Made in Jersey, Vegas, Golden Boy and one of CSI: NY, The Mentalist or The Good Wife. If they add another hour of comedies or put Undercover Boss on the fall schedule, additional cancellations will be necessary.

  • Petar Ivanov

    @all i want is my good wife final season, i don’t care where they schedule it. i will follow.

    Well i think you and all fans will get your final season you really support your show and you deserve it. But to be honest ratings are low even for cbs baby.

    @If Golden Boy stayed at a 1.8 on Fridays, it would air for years.

    All shows drop after its premiere between 10 and 20%. I don’t want to be bad guy but in friday will callase even faster. Only aging shows with loyal fanbase can survive a litle longer in friday these days. But may be i am wrong this time. But cba almost in 99% cancel rookie shows without chance of syndication. Its cbs you know. But still they need some shows for friday and if vegas the good wife and csi ny are cancel than again only than may be golden boy will take their spot.

  • DeanW

    Half Hours ?

  • Greg

    @Petar Ivanov

    I don’t care about the timeslot as long as there is a new season. I never thought the show would be back to the same timeslot and I do expect it to be cancelled after next season. I don’t even expect a final season announcement (they didn’t give one to CSI: Miami, why would they give it to TGW?), I just hope the writers realize how lucky they were that all of CBS new shows (except Elementary) failed this season and don’t leave things open in the finale of season 5.

  • mary

    BOP is getting the exact same 1.2 that private practice was getting. Hopefully they get that number up,it is a good show and a nice change from all the reality junk on TV.

  • BigBrotherFan

    LOOK @BETTYWHITE with a 44 share! wow! TALK ABOUT PULL LOL

  • Josh

    CULT. steady. yay?. :)

  • Ultima

    All shows drop after its premiere between 10 and 20%

    Except the ones that don’t. Would you like me to list some examples?


    FOX holding its own is what is needed now as reality sinks in that NG is what it is

    ABC Who wooda thought Wife Swap, but sched imploded 9-11

    Bear food Cult is truly helping HOD

    CBS crushes all other nets with another powerful nightly win

    And NBC remains the biggest loser of them all

  • http://tvbythenumbers.com Bill Gorman

    Feast on the half hour ratings like a pod of hungry Orca!

    8:00PM H/P 33.5
    NCIS CBS 3.3
    8:30PM H/P 36.3
    NCIS CBS 3.5
    9:00PM H/P 37.7
    GO ON NBC 1.1
    NEW GIRL FOX 2.3
    CULT CW 0.3
    9:30PM H/P 38.4
    CULT CW 0.3
    10:00PM H/P 36.6
    SMASH NBC 0.9
    10:30PM H/P 34.0
    SMASH NBC 0.9

  • Yessir

    I don’t understand why some people are saying Go On will be renewed and TNN will be canceled. I think both will get renewed. Smash on the other hand…..

  • Richard Steven Hack

    I ignored Golden Boy as it’s just another cop show – even though I like Chi McBride as an actor from his time on Human Target.

    Cult is obviously doomed. Show went nowhere this week. The acting other than Robert Knepper is poor. Even Matt Davis is phoning it in. Jessica Lucas is barely adequate if that. The jumping between the show and the real world is both confusing and pointless.

    HoD is the only low-rated CW show that has a shot at renewal, due to pulling .6 (if not adjusted down in the finals) and being closer to syndication.

    Body of Proof was flat. It will start dropping. They did their two best episodes out of the gate and will start to collapse now, ending up below 1.0 over the next X episodes. Upgrading the cast was a start, but frankly they can’t get over the big problem that the show’s lead character is terminally unlikeable. In fact, I suspect the whole “threaten the daughter” premise of the first two episodes was done precisely to try to overcome that. It won’t work.

  • Jayzel

    NBC… Bwahahahahahaha! You ARE the weakest link, goodbye!

  • Claudia

    What I find really amusing is all this bubble show fans fighting and always putting BATB fans or the show down, we have a code we DONT BASH other shows we only comment why we love BATB so much. I will not comment why we are firm believers that the CW will keep BATB! because If I do I will get hating comments, and to be honest I dont wanna waste my time, at the end of the day none of us know for sure who the CW will keep, if not they would have announced along with the rest of the Renew shows, also all the bashing to other show is because you feel threatened, but hey so far I love love BATB and the show is just getting better and better we beasties love it. And yes the fandom is mostly women so who cares?! Keep up up coming more episodes we are loving the ride!

  • r0ckmypants

    @Ultima – Such a ridiculous statement from Petar considering there’s such an example in today’s chart.

  • Justin

    At first I thought Cult’s low-rated premiere was maybe the result of posting online a week before but now it’s completely DOA. It’s definitely going to be cancelled.

    Anyone know where the half hours are posted?

  • DenverDean

    NBC should move CF to Tuesday 10/9 after TV. If they want to really make CF a huge hit, they’ll do this. Send Smash to Thursday 10/9 until Hannibal. GB is a HUGE bomb. I predicted below 2.0, mainly because it was the same old stuff. If CBS was smart they would move H50 after LA, TM to Mondays 10/9 and shift Vegas to Sunday death slot.

  • r0ckmypants

    Wow, a Weakest Link joke… so fresh, so now!

  • Bad Wolf

    I think maybe Golden Boy’s numbers are ‘OK’ regarding Vegas’s recent numbers ? Anyway, I can’t see this show going anywhere but down, and quite sharply when it moves on Fridays.

    I don’t like rooting for a show to be canceled, but hopefully this bodes well for a Good Wife final season. I still think that, among CSI:NY, The Good Wife and The Mentalist, CSI:NY will get the axe first : lacklustre numbers even for Fridays, ageing and thus high production costs, season finale scheduled in February (not to mention it’s the 3rd ‘series’ finale !).

    Now, unless The Good Wife doesn’t recover from its recent series low, if a choice is to be made between her and The Mentalist, which still maintains OK numbers, I’m completely in the dark. It reminds me of the Ghost Whisperer/Medium race in 2009/2010, with the former ending that season and the other surviving for only 13 episodes. Whatever happens this season, I wouldn’t be surprised to see both shows gone by May 2014.

  • Greg

    I’m thinking that maybe CBS will give a smaller order for The Good Wife, with Unforgettable airing at least until the end of October, just like they did with CSI: Miami and NY for the past few seasons. Maybe 17 episodes.

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