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TV Ratings Tuesday: 'NCIS: Los Angeles' & 'Hart of Dixie' Up, 'The Taste' Hits Series Low + 'Golden Boy' Premieres OK

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February 27th, 2013

Scoreboard CBS FOX ABC UNI NBC CW
Adults 18-49: Rating/Share 2.7/8 1.7/5 1.7/5 1.5/4 1.1/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 1.6/5 1.2/4 1.2/4 0.8/3 0.5/1
Total Viewers (million) 15.917 3.558 5.805 3.752 3.441 1.148

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CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.4, down a tenth from last week's 3.5 adults 18-49 rating. NCIS: Los Angeles earned a 2.9, up two tenths from last week's 2.7 adults 18-49 rating. The premiere of Golden Boy garnered a 1.8  adults 18-49 rating, up from last week's Vegas, which earned a 1.5 rating in the slot. Your predictions were too optimistic.

On ABC, the premiere of Celebrity Wife Swap earned a 2.4, up a tenth from last year's 2.3 premiere rating.  The Taste notched a 1.4, down two tenths from last week's 1.6 adults 18-49 rating. Body Of Proof was flat with last week's series low 1.2 adults 18-49 rating.

On FOX, Raising Hope was even with last week's 1.5 adults 18-49 rating at 8PM and earned a 1.4 at 8:30PM. New Girl garnered a 2.3, up a tenth from last week's 2.2 adults 18-49. The Mindy Project was flat with last week's 1.6 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers was even with last week's 1.3 adults 18-49 rating. At 8:30, a second episode scored a 1.3, down a tenth from last week's 1.4. Go On was even with last week's 1.1 adults 18-49 rating. The New Normal notched a 1.0, up a tenth from last week's 0.9 rating. Smash was flat with last week's series low 0.9 adults 18-49 rating.

On the CW, Hart Of Dixie earned a 0.6, up a tenth from last week's 0.5 among adults 18-49 down. Cult was even with last week's 0.3 premiere  rating

Broadcast primetime ratings for February 26, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS 3.4 10 20.48
ABC Celebrity Wife Swap 2.4 7 7.00
FOX Raising Hope 1.5 5 3.57
NBC Betty White's Off Their Rockers 1.3 4 4.54
CW Hart Of Dixie 0.6 2 1.42
tvbythenumbers.com
8:30PM FOX Raising Hope 1.4 4 3.18

 NBC

 

 Betty White's Off Their Rockers

 

 1.3

 

 4

 

 4.37

 

9:00PM CBS NCIS: Los Angeles 2.9 8 16.81
FOX New Girl 2.3 6 4.29
ABC The Taste 1.4 4 4.11
NBC Go On 1.1 3 3.15
CW Cult 0.3 1 0.88
9:30PM FOX The Mindy Project 1.6 4 3.19
NBC The New Normal 1.0 3 2.62
tvbythenumbers.com
10:00PM CBS Golden Boy 1.8 5 10.46
ABC Body Of Proof 1.2 3 6.31
NBC Smash 0.9 3 2.99

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via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.1/6.  

*	In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 0.7/4.

*	From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
metered-market households and a 0.4/3 in 18-49 in the Local People
Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5
in metered-market households) trailed CBS's "Late Late Show with Craig
Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late
Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households and a 0.3/2 in adults 18-49 in the 25
markets with local people meters.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • STEVEN

    @BARBIE I WOULD LOVE IT IF CSI NY COMES BACK TO A FINAL SEASON NY :D

  • Roswell

    @josh

    Do you know how bad a 0.3 is???? Even if it is steady, it’s still canceled

  • Sarah

    NCIS :)

  • bluejays

    To be fair to Golden Boy it had REALLY strong competition what with a 0.9 and a 1.2 to go up against. Not.

    Smash is such a dud now that surely it will be gone and won’t see another season. Nashville is starting to annoy me too what with all the singing. I wish they’d stop doing singing shows on TV. It’s bad enough that we have to have all the reality karaoke shows without all these song based dramas. Nashville’s a good show with a great cast but i don’t know how much more of the singing parts i can take!!

  • Derek

    At least CULT didn’t go down at the half hour…

  • gerry

    @ petar
    true on all counts. i would just like them to be able to close the show properly. and with golden boy’s failure (!!!) that becomes all the more likely.

  • Randy

    @Richard Steven Hack

    Yes….Dana Delany is a very unlikeable actress. Hope the show flops more.

  • Justin121

    NBC Tuesday ratings are CW-ish.

  • KT

    Happy for my HoD! I knew Wade’s story sounded fishy from the start of the episode last night, but that was a ridiculously sombering ending.

    New Girl steady!

    I am officially done with Smash. I loved Season 1, but I have been bored out of my mind this season. Kat cannot act to save her life, and I am BEYOND sick of all the JHud fawning (not a fan of hers, so sue me). Also, Jimmy and Kyle ANNOY me and I do not care about their storyline. The ONLY reason I might tune in next week is because I love Sean Hayes. Otherwise, Smash has lost a viewer in the key 18-49 demo.

  • HalCapone

    CBS is definitely losing their crime mojo. Golden Boy will ultimately be tossed out onto the CBS dung heap.

    Speaking of “dung”, it is far too easy and cruel to pile on NBC’s ratings woes–just abysmal. Let the re-re-re-re-re-building by Comcast begin again.

    And what does it say about America’s viewing tastes when cheese like Celebrity Wife Swap and The Bachelor do so well in the ratings, relatively speaking?

    End of rant. Carry on.

  • Mike

    Golden Boy may do well enough to stay on Fridays in the CSI NY spot.
    CBS has the new NCIS for Tuesdays anyway, so airing GB here was just to give the show a bigger sampler.

  • Jared

    Happy to see Hart of Dixie up!..last nights episode was a game changer. Being that it’s a self starter and doing steady business all season why wouldn’t the CW renew this show?? Not sure what it would be paired with next Fall considering 90210 and TCD ratings but HoD does deserve a renewal on its own.

  • SylwekG

    1.8 after NCIS and against Smash and Body of Proof? I don’t think it’s ok.

  • Dan S

    With the heavy promotion for GB I would’ve expected 2.2-2.4 at least for its premiere. Its network competition of BOP & Smash was embarrassingly low. Go On at 1.1 I find very hard to believe that this show can survive to see a 2nd season. It’ll be interesting if it bounces back when The Voice returns. I know TNN that follows is already expected to be fed to the bear.

  • Petar Ivanov

    @Ultima
    My bad. Most shows.

  • BigBrotherFan

    @BLUEJAYS

    Umm…NASHVILLE atleast they aren’t in fullout dialog like a stupid cartoon film when they speak or the AWFUL NEEDS TO BE CANCELED GLEE. The performances are actually good and not everyone in the cast sings. It’s a TV show about country singers and the highs and lows of being on top. It be pretty stupid if they cut out the performances. NASHVILLE the singing works and flows with the story.

    ..then you take a look at a trainwreck like Glee…..lol

  • THE OLD MAN

    @ samurai99

    CBS usually cancels 3 drams & 2 comedies (give or take)

    Go to Renew/Cancel & click on CBS–Bill did a super post on it

  • Shepherd

    @Bill

    TY for the 1/2 hour numbers.

    Bad 1/2 hour numbers for BOP and especially GB. Looks like that 24 style, oh no my daughter was kidnapped ploy only worked for about 30 minutes.

    GB tanked hard during its first hour of air time. I guess it was even worse than people expected.

  • rob60990

    A 2.6 at 8:30 for Celebrity Wife Swap? WOW, why the hell did ABC keep this show off the air so long? Ridiculous.

  • fringewillget5seasons

    Who remembers when good ole Criminal Minds: Suspect Behavior premiered with a 3.1?

    Golden Boy is shamefully low. 1.8 is below the going-to-be-renewed 10pm dramas and it’s going to tank on Friday.

    CBS should give up on midseason dramas. And comedies. They haven’t renewed one or premiered/held in years.

    Weekly dose of “lmao Smash the failure” as well. RIP sucker.

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